Sales Operations & Analytics Leader
Resume:
SUMMARY
Results-driven strategic initiatives professional with 19 years of experience in
sales operations, data analytics, and financial analysis. Expertise in developing and managing sales operations and digital marketing processes, as well as Salesforce/CRM reporting and data visualization. Skilled in analyzing business requirements to identify opportunities for innovative solutions that enhance efficiency and data quality. Demonstrated ability to lead cross-functional teams to achieve project goals.
EXPERIENCE
Cognizant - Senior Manager– SALES OPERATIONS AND DATA ANALYTICS Newark, USA • 05/2020 - 05/2025
Samsung Electronics America (through Pro Staff Inc.) - Marketing Sales Operations and Analytics Manager – B2B Marketing
CONTACT
**********@*****.***
Bogota, USA 07603
SKILLS
SalesStrategyDevelopmentSalesforc
e.comPowerBITableauAdobeAnalyti
csSQLOracleDataVisualizationMSExc
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EDUCATION
Master of Business
Administration: Information
Technology
New York Institute of Technology
Old Westbury, NY
GPA: magna cum laude
Bachelor of Arts: Finance &
Economics (Accounting Minor)
CUNY Baruch College
New York, NY
Giovanni Attanasio
Senior Project management and Data Analytics lead the Prudential sales and digital marketing teams with responsibility for dedicated offshore team of twenty with ownership to Prudential's end-to-end sales and marketing strategies.
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Developed and refined Data & Analytics operations for finance and marketing teams by analyzing business performance, identifying opportunities, overseeing model and analytic development, and deploying analytic solutions.
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Created, managed, and analyzed metrics for new product sales performance and pricing strategies to support sales and strategic decision- making.
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Partnered with appropriate business groups / internal teams (I.e., Marketing, Finance, CoE, Business Development, etc.) to identify scope and analytic modeling needs to enhance organizational performance.
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Worked with senior management in creating the commission incentive scheme for specific Sales projects with an annual budget spend.
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Managed all campaign management and content authoring Cognizant resources as well as data analytics resources.
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Designed and optimized Oracle databases, writing complex SQL/PL/SQL queries and procedures to improve reliability and performance.
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Ridgefield Park, USA • 06/2017 - 10/2019
Robert Half International - Senior Management Consultant– BP&A Center of Excellence (COE)
Franklin Lakes, USA • 09/2016 - 04/2017
American International Group, Inc. (AIG) - Manager – Data analytics and Reporting
New York, USA • 09/2011 - 04/2016
Managed sales operations data analytics for B2B marketing team and partner agencies, overseeing Samsung's end-to-end sales pipeline using CRM system (Salesforce.com, Pardot, Eloqua) and reporting tools (SAP, SQL, Oracle Fusion, Power BI, Tableau, Abode) to ensure accurate campaign tracking and optimized marketing value.
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Managed the Samsung CRM system (Salesforce.com, Pardot, Eloqua) including pipeline optimization, call planning, lead generation, event planning, and sales analytics.
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Conducted data analytics and summarized key business performance indicators across functional areas (revenue, sales results, customer retention, initiative reporting) to support strategic decision-making.
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Delivered high-level analytics and summaries of key performance indicators to senior management, enhancing visibility into business performance.
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Automated all sales reporting functions and processes for senior sales and marketing management.
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Led all reporting-based projects and complex analysis for the Financial Lines towers that included the delivery of multiple projects on time and within scope including policy issuance, sales budgeting, forecasting, and claims analysis.
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Trained new sales personnel on all aspects of sales tools and acted as SFDC on the marketing side.
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Led SAP implementation for Becton Dickinson BP&A COE project, ensuring integrity and successful rollout of new systems access during reorganization.
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• Led cross-functional teams to develop strategic business solutions.
• Analyzed client needs and provided tailored consulting recommendations. Coordinated between Finance, Sales, and IT departments to align project objectives and resolve roadblocks.
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• Facilitated workshops to drive stakeholder engagement and collaboration. Led Commercial Lines Data Analysis and Reporting team in creating and validating ad hoc and standardized reports, enhancing data accessibility for stakeholders.
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• Established the Offshore Center of Excellence (CoE) for both Financial Lines Pfizer (through Stonehenge, Inc.) - Senior Sales Operations Consultant Madison, USA • 06/2010 - 09/2011
Operations Reporting and Data Analytics teams that drove combined savings of $150K annually.
Completely automated all reporting functions and processes for AIG's Financial Lines business that eliminated 27+ hours of weekly FTE report development time.
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Expert user and developer of manner of database tools (SAP, Peoplesoft, SAP BPS, Fusion, Crystal Reporting, Power BI, SiteCatalyst, SSIS, SSAS, SSRS, Microsoft SQL Server, Oracle, MS Access, Cognos, OBI) for the creation of reporting (ad hoc and other) and data analytics as well as data mining.
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Streamlined and transitioned standard reporting production to offshore CoE, ensuring ownership of Financial Lines reporting processes, quality, and team SLAs.
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Led all data management-based projects and complex analysis for the Financial Lines towers that included the delivery of multiple projects on time and within scope including the policy issuance streamlining initiative, global product coding initiative, and the Financial Lines Actuarial Reporting transition to a CoE initiative.
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Conducted data analytics and summarized key business performance indicators across all functions, providing insights into revenue, sales results, customer retention, and initiative reporting.
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Managed all sales-related projects involving sales representatives' territory management, risk and sales forecasting, budgeting, sales quotas, and other business key performance indicators (KPIs).
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Acted as Senior Manager of Sales Operations and Data Analysis for Pfizer Animal Health's Business Operations, liaising between business technology and operations.
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Owned responsibility for the automation and relevance of the Salesforce.com and Pardot CRM systems that included the maintenance of sales alignments, promotions, events, and newly launched strategies.
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Assessed and streamlined all department reporting and customer relationship management (CRM) development and maintenance functions.
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Facilitated capture, documentation, and prioritization of complex report requirements across sales, sales operations, marketing, finance, marketing research, SAP, and customer service.
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Provided assistance and expertise in the governance of analytics, call detail records, and data warehouse enhancements and projects.
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Engaged customers to understand business needs and recommend appropriate approaches for obtaining KPIs, data sources, timelines, and specific metrics.
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Assisted Sales Force representatives with issues related to Siebel and Sales Crediting systems and reports.
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Quest Diagnostics Inc. - Sales Operations Manager– Strategic Initiatives & Data Analytics
Madison, USA • 04/2004 - 02/2010
Created, analyzed, interpreted, and distributed complex reports critical to national and regional market strategy initiatives.
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Developed, analyzed, and distributed time sensitive, ad-hoc, business trend, and upsell gap reports with varying levels of detail and using multiple internal/external data sources and systems.
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Managed the full development lifecycle for the development, rollout, training, and supervision of sales tools and initiatives for the tracking of production and the management of sales and marketing initiatives.
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Led design, implementation, and maintenance of Quest Diagnostic CRM system as part of joint CRM/Salesforce automation task force.
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Worked extensively with all manner of database tools (SQL, Oracle, MS Access, etc.) for the creation of reporting (ad hoc and other) and sales tools.
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Interacted intensively with Sales Directors and Vice Presidents across all business lines to align customer call and visit cycles.
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Created and facilitated annual compensation/incentive plans for all levels of sales personnel, ensuring alignment with company objectives.
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Sourced and procured external data information vendors to enhance data quality and availability.
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