Performance Marketing & Finance Internship Profile
Resume:
INTERNSHIPS
Finance Internship VGL - Jaipur
Maintained and updated financial data in Excel and ERP systems Assisted in preparing reports for tracking financial operations Ensured accuracy of data entries and supported daily reporting tasks July 2024- Aug 2024
M.B.A
BBA
Deenbandhu Chhotu Ram University of Science and Technology Deenbandhu Chhotu Ram University of Science and Technology 2023-25
2020-23
EDUCATION
SKILLS & TOOLS
Performance Marketing Canva (Beyond the basics)
Meta Ads Expert Shopify Tele CRM
AI Tools & Automations
Lead Generation Team Collaboration
WhatsApp Marketing
MS Office
Problem Solving
Google Sheets (with automation)
CERTIFICATIONS
Digital Marketing - Internshala
Business Analysis - Internshala
WORK EXPERIENCE
Perfomance Marketing Executive Genix Entertainment - Jaipur
• Managed and optimized Meta (Facebook & Instagram) advertising campaigns across Yoga, Hospitality, Private Entertainment, NGO, and E- commerce sectors.
• Handled 15L+ monthly ad spend across multiple client accounts, ensuring efficient budget allocation and performance optimization.
• Increased ROAS from 1.5x to 4.9x within one month through audience targeting, creative testing, campaign restructuring, and conversion optimization.
• Executed lead generation, WhatsApp marketing, and e-commerce sales campaigns aligned with client objectives and business goals.
• Implemented marketing automation workflows for lead nurturing, customer engagement, follow-ups, and sales conversion.
• Managed CRM systems for lead tracking, pipeline management, customer database maintenance, and conversion monitoring.
• Supported email marketing initiatives through audience segmentation, campaign scheduling, and promotional communications.
• Conducted A/B testing, analyzed campaign performance, and prepared weekly/monthly reports with actionable insights and recommendations.
• Collaborated with creative, sales, and operations teams to improve campaign performance, customer experience, and overall marketing ROI. Sept 2025 - Present
Managed and optimized Meta (Facebook & Instagram) advertising campaigns for travel package promotions, focusing on lead generation and customer acquisition.
Independently handled campaign planning, audience targeting, budget allocation, setup, and execution to achieve marketing objectives. Generated high-quality leads at a cost of 5– 8 through strategic audience segmentation, creative optimization, and performance-driven campaign management.
Developed, tested, and optimized ad creatives and copy through A/B testing to improve engagement, lead quality, and conversion rates. Monitored campaign performance, analyzed key metrics, and implemented data-driven optimizations to maximize ROI and campaign efficiency. Collaborated with design and content teams to create compelling marketing creatives aligned with customer preferences and business goals. Digital Marketing Executive Gladiator Travels - Sonipat Jan 2025 - June 2025 ENTREPRENEURIAL & INDEPENDENT PROJECTS
E-commerce Scaling – Mehbel
Managed Meta Ads campaigns focused on revenue growth, customer acquisition, and ROAS optimization. Generated 32.4L+ revenue with an average ROAS of 7.3x while managing 4.43L+ in ad spend. Meta Ads & Revenue Growth 2026
E-commerce Growth – Q’Arts
Built and scaled conversion-focused Meta advertising campaigns for an e-commerce brand. Achieved 286+ purchases, 7.66L+ purchase value, and 5.14x ROAS while managing 1.49L+ ad spend. Meta Ads & Conversion Optimization 2025
Shopify Website Development Projects
Designed and developed Shopify-based e-commerce stores with a focus on user experience, conversion optimization, and mobile responsiveness. Delivered websites for multiple brands including Style In Threads, Damoiselle, QArts, iMoni, Zluxclusive, and Kashish Mutha. E-commerce Website Development 2025-2026
LAKSHAY YADAV
PERFOMANCE MARKETING EXECUTIVE
**************@*****.***
www.linkedin.com/in/lakshayyadav19
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