Adobe Campaign Lead for Omnichannel Marketing

Kartik Patel

Adobe Campaign Lead

Skills

Adobe Campaign Lead with 4+ years of experience designing and implementing enterprise-scale marketing automation solutions using Adobe Campaign Classic and Adobe Journey Optimizer. Experienced in SQL, Python, HTML/CSS, Tableau, and campaign optimization for healthcare and pharmaceutical clients. Strong background in campaign development, audience segmentation, workflow automation, data analysis, and cross-functional collaboration. Passionate about improving customer engagement through data-driven marketing solutions. Education

Bachelors of Information technology

Charotor University of Science and Technology, India Experience

Novo Nordisk Inc, Plainsboro, NJ July 2022 - Present Adobe Campaign Lead

● Designed and deployed enterprise-scale omnichannel marketing campaigns in Adobe Campaign Classic supporting healthcare initiatives for over 1 million customer records, improving campaign delivery, engagement, and personalization.

● Utilized Adobe Target to conduct A/B testing on landing pages for multiple clients, resulting in an average increase of conversion rates by 20%.

● Ability to deliver the insights and make recommendations for data - driven decision-making process in healthcare which can make a difference in clinicians’ workflow and patient care.

● Leveraged Real-Time Customer Profile to create targeted customer audiences for omnichannel marketing initiatives.

● Built dynamic audience segmentation using behavioral, demographic, and transactional data, enabling highly personalized campaigns that increased email open rates by 25%.

● Conducted in-depth analysis of customer acquisition, retention, and loyalty programs, resulting in improved customer experience and increased sales revenue

● Created reusable and dynamic audience segments in AEP based on business requirements, customer attributes, and engagement criteria.

● Configured audience exports from Adobe Experience Platform to Amazon S3 as part of the customer activation workflow.

● Designed and supported the end-to-end audience activation process by creating audience segments in Adobe Experience Platform (AEP), exporting qualified audiences to Amazon S3, and ingesting them into Adobe Campaign Classic (ACC) for personalized email campaign execution.

● Created and customized email templates and landing pages using HTML and CSS in Adobe Campaign, ensuring brand consistency and optimal user experience.

● Designed and executed customer journeys using Adobe Journey Optimizer (AJO), orchestrating personalized multi-channel communications across email and digital touchpoints.

● Preparing dashboards using calculated fields, parameters, calculations, groups, sets, and hierarchies in Tableau. IDEXX Laboratories, Westbrook, ME July 2021 – June 2022 Software Developer

● Developed the necessary Stored Procedures and created Complex Views using Joins for robust and fast retrieval of data in SQL Server.

● Utilized the Agile methodology of development for Requirements, Planning, Design, and Deployment.

● Worked with cross-functional teams, including UX designers, QA engineers, and project managers, to ensure seamless integration of front-end and back-end components.

● Conducted SQL database queries and stored procedures to satisfy business reporting needs, working alongside senior developers to write code for multiple internal applications.

● Developed and implemented web pages using HTML, CSS, and JavaScript, enhancing the functionality and user experience of multiple applications.

● Edited existing code to improve browser compatibility and responsiveness, optimizing the user experience across different platforms and devices.

● Created multiple backend REST APIs to enhance application functionality and improve data management.

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