JON BEHLE
******@*****.*** Mobile 316-***-**** Wichita, KS
Top-performing leader in marketing and social media with 14+ years of progressive experience strengthening cohesive teams through engaged project management with demonstrated strength in quality research and assertive decision making. Consistent results in identifying opportunities to impact productivity and marketing reach through organized execution of program enhancements and social media development. Confident assurance of effectively integrating critical information and applying advanced skill in editing and database management. VALUE OFFERED
Cross-Sell Strategy Creative Marketing Techniques Engaging Team
Independent Decision Making Diverse Social Media Platforms Advanced Technical Aptitude
Detailed Research & Analysis Compliant Organizational Policies Salesforce Trail Courses CAREER HIGHLIGHTS
WEATHER 2020, Kansas City, MO, 2014 - Present
A unique predictive weather modeling platform which helps leaders anticipate business-impacting weather events in advance.
Marketing & Social Media Strategist
Utilize a strategy of social media posts and cross-promotional materials to collaborate with meteorologists on television accounts and social media pages. Communicate meteorology principles through a daily weather blog, moderating when necessary. Meet with app developers regarding how to include long-range exclusive forecasts on their apps and products. Assisted in success of the Twitter account gaining 49K organic followers at a rate of 300% growth and contributed to facilitation of forecasting contests through the website. Brainstormed new slogans and ideas to attain a target audience through mission, hashtags, and contests. CORPAY, Wichita, KS, 2017 - 2025
A market leader providing services to simplify and reduce costs for business travel. Leads Qualifier/Salesforce Database Assistant
Initially hired to qualify existing leads and ensure legitimacy of business activity. Took on additional responsibilities due to department shift and demonstration of expertise, with the task of managing outbound prospecting leads and business-based appointment leads according to best fit for marketing strategy. Assisted sales staff of 40+ in various daily activities and cleaned up Salesforce database by tracking fraudulent account activity and, thus, eliminating scammers from digital lead lists. Collaborated with outsourcing call agencies to form a unique and effective marketing system. Impacted annual company sales growth of 7% by assisting in the organization and implementation of a successful price comparison project and analysis, revealing a 91% lead on competitors in hotel and travel pricing. Contributed to creative work on marketing team regarding company branding makeover and website relaunch, developing a new logo and line of service with expected growth and an international market penetration launched in 2025.
Scrubbed a daily average of 175 leads and made informed decisions regarding which forms of business travel would or would not benefit from company services.
Participated in cross-sell platform with several lines of business growing revenues among all levels of business. Lead management and retention and recognizing current clients in the leads in a daily report in salesforce. Participating in a daily fraud list of around 75 a day which would be in our directory in a shared network and go to the appropriate team members of several departments.
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FOREVER CHASING, Wichita, KS, 2007 - 2020
Providing a streaming platform of weather chases and sponsorship opportunities to media outlets across the Midwest. Co-Owner/Marketing & Social Media
Toured the Central Plains to show guests everything nature had to offer and aid in entertainment and educational perspectives of the overall guest experience by providing live stream coverage and play-by-play of severe weather on television, radio, and streaming outlets. Maintained frequent updates regarding forecasts, warnings, videos, and future chase opportunities on fan page and website. Collaborated with multiple media outlets and the National Weather Service to post reports on current conditions for events such as spotter training classes and the Kansas state fair. Added Google Analytics to the site to display strategic data and aided in making storm chasing a profitable entity, achieving success by avoiding loss when 98% of other businesses in the industry remain without profit. Enhanced social media platforms to strengthen product reach, gaining 86K+ organic followers on Twitter. Developed and maintained an Instagram account which realized rapid growth with 19.5K+ followers. CAREER HIGHLIGHTS CONTINUED
CLINICAL REFERENCE LABORATORIES, Lenexa, KS, 2011 - 2014 Support Services Representative
Maintained a 99.2% rate of accuracy in the scanning and processing of specific forms within a team atmosphere, ensuring thorough completion and authorization of each form with daily numbers reaching 17K. EVERGY ENERGY, Wichita, KS, 2008 - 2009
Clerical Associate
Utilized multiple software applications to complete daily administrative tasks while assisting in engineering drawing and design, specifically working in AutoCAD, Domino, Photoshop, Aspen, and Lotus Notes. ACADEMIC BACKGROUND & TECHNICAL SKILLS
Bachelor of Arts in Public Relations and Marketing: Emphasis in Geography, KANSAS STATE UNIVERSITY Microsoft Office
Salesforce
Adobe
Photoshop
Lotus Notes
Outlook
Intranet
ZoomInfo
Asana
Aspen
ChatGPT