Account Manager, Client Relations Specialist
Resume:
SUMMARY
EDUCATION
ALEXIS RENÉ
Creative and cross-platform marketing professional with 8 years of experience shaping brand narratives through campaigns and journalism. Skilled in copywriting, digital marketing, and multi-channel campaign development, with a proven record of driving audience engagement and managing $12M+ accounts for top-tier clients including SiriusXM. Passionate about storytelling that connects culture, creativity, and purpose. Account Manager, SiriusXM (New York, NY)
Digital Marketing Manager, Dean Supply Company (Cleveland, OH) 2021-2023
2019-2020
Miami University (Oxford, OH)
B.A. in Political Science & Media and Culture Studies, 2016 RedHawk Excellence Award recipient 2012-2015
Led targeted digital campaigns for e-commerce website for B2C / B2B email marketing, achieving a 14.8% bounce rate increase on website clicks in Q1 2020; Developed media plans for Google + Meta ads Adapted email marketing to persona based strategy, copywriting and designing monthly catalogues unique to customer base brand visibility; Coordinated monthly news segments with local news channel, WKYC Led COVID-19 response by pivoting marketing to highlight janitorial products, coordinating rapid messaging across channels to maintain transparency and service continuity achieving a 15% bounce-rate to website. Managed $12M+ in national broadcast and digital media accounts, overseeing 360 campaigns with a focus on creative execution, cross-functional collaboration, audience insights and production timelines. Copywriting branded podcast scripts, sponsored audio segments, and media plans for major clients Acted as lead contact between creative, sales, and billing teams, ensuring on-time delivery and accuracy. Led integrated broadcast + digital campaigns from brief to launch across Pandora and SiriusXM, collaborating with creative, strategy, and media teams.
In addition, I was promoted from Associate Account Manager (Jan - May 2021) after 5 months with the company rising from my role to manager in response to completion of project tasks and thorough knowledge of the role.
Media Manager, Culture Jock 2018- Present
Created a social-commentary zine that exists to bridge the evolving tapestry of pop culture with the timeless essence of history, art + literature. Through quarterly zines, citizen journalism, and collaborative ventures, I aim to curate + celebrate the ebb + flow of culture in America. Freelance Creative Services: Execute brand and corporate strategy across diverse accounts by cultivating a deep connection between brand, culture and through audience research and strategic storytelling; A notable account includes:
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KEY SKILLS
Strategy & Research
Campaign strategy and planning; copywriting; SMM;
audience research and insights; SEO; lead generation; brand messaging and voice development; advertising; experience mapping; funnel optimization; client
communication and presentation; trend forecasting
EXPERIENCE
Oversaw day-to-day operations for Mattel’s Hot Wheels Legends Tour YouTube series managing crew/talent communication and ensuring on-time production across national event stops. Supported real-time content strategy and digital asset capture for YouTube and TikTok, reporting directly to executive producers and streamlining delivery.
Software
Adobe Creative Suite; Asana; Basecamp; Canva; CRM
software; Meta Business Suite; Google Ads; Google
Analytics; HubSpot; Salesforce; Shopify; Klaviyo;
Microsoft Suite + Excel; Google Workspace; Substack; Mailchimp; Outbrain; LM Studio; Hootsuite
linkedin.com/alexis.moten
1.Production Coordinator, Race Service (2024 – Contract)
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