Data-Driven Program Account Manager

Misha Salman

Matawan, NJ ***** 908-***-****

www.linkedin.com/in/misha-salman *************@*****.***

Dynamic Program Account Manager

Empower Success Through Data-Driven Insights and Process Optimization

Transform business performance through analytical excellence and cross-functional collaboration. Strategic and results-oriented analyst with experience in licensing and retail sectors. Proficient at analyzing sales data, optimizing marketing processes, and providing actionable insights to drive organizational success. Skilled in collaborating with cross-functional teams, including product development, legal, and event planning, to ensure alignment with business goals.

Data Analysis Process Optimization Program and Project Management Cross-Functional Collaboration Stakeholder and Vendor Management Category Management

Professional Experience

HALO Branded Solutions, Sterling, IL (Remote)

Program Account Manager 2024 - 2025

Improved organizational outcomes by conducting detailed analyses, implementing strategic initiatives, and fostering strong client relationships.

Spearheaded a comprehensive brand refresh initiative, transforming brand identity and visual assets to significantly bolster market presence and competitive positioning.

Directed cross-functional teams to achieve a 46% sales increase in Q1, through the development and execution of targeted sales strategies and market engagement plans.

Designed and implemented innovative cart stuffer promotions, effectively clearing aging inventory and enhancing product turnover rates.

Managed internal marketing resources to elevate brand visibility and customer engagement, resulting in increased awareness among both existing and prospective clients.

Orchestrated strategic digital marketing campaigns and site optimizations, leading to a 15% surge in website traffic in Q1 2025.

Delegated project tasks based on scope, team capacity, and skillsets, ensuring the timely delivery of high-quality outputs and maintaining project momentum.

Conducted comprehensive sales data analysis, delivering actionable insights to internal stakeholders that informed strategic decision-making and forecasting.

Ensured strict adherence to brand guidelines across all digital platforms and marketing collateral, maintaining brand integrity and consistency.

Facilitated weekly collaboration with buyers to curate a dynamic, trend-aligned product assortment, enhancing market responsiveness and customer appeal.

Partnered closely with the purchasing team to coordinate product availability and readiness, supporting seamless execution of trade shows and promotional events.

HARLEY DAVIDSON, Milwaukee, WI (Remote)

Business Analyst 2023 - 2024

Enhanced business performance through meticulous analysis, strategic planning, and effective stakeholder engagement.

Managed ~20 vendors, improving processes and systems by evaluating data and identifying solutions to business problems, resulting in sales growth from $12M per year to $17M per year.

Led efforts to uphold product quality by reviewing compliance guidelines, facilitating collaborative meetings with vendors to clarify updated regulations, and partnering with compliance team to oversee quarterly review of 300+ products and packaging, confirming adherence to standards.

Aligned with product development team to document line plans and create lucrative selling strategies, driving multimillion-dollar sales success for vendors.

Conducted monthly market research studies utilizing diverse methodologies such as surveys, focus groups, and interviews, aligning lifestyle products with consumer needs.

Coordinated with 50+ vendors and suppliers to service 500+ buyers for Harley-Davidson dealership trade show, resulting in 100+ orders being placed in 1 day.

Oversaw supplier service contracts to maintain exceptional quality and value in service delivery, certifying compliance with established SLAs.

Collaborated with ~10 local Harley-Davidson dealerships to provide merchandise support, effectively implementing competitive pricing strategies.

Evaluated potential new suppliers to determine ability to meet established standards in quality, safety, and cost, leading to 10% reduction in supply chain costs and 20% improvement in product quality.

OUTERSTUFF LLC, New York City, NY

Submissions Specialist 2022 - 2023

Liaised between agency and licensing teams to confirm product quality. Collaborated with design team to create product concepts, increasing optimization by 15% and enhancing market readiness.

Engaged in interpersonal negotiations regarding new licensing agreements with Disney and Warner Brothers, co-branded with major sports leagues, achieving 30% growth in partnership values.

Partnered with production teams during strike-off and prototype phases to secure timely approvals, enabling project to stay ahead of schedule by 10 days.

Supported licensing manager in organizing seasonal line reviews with brands, ensuring timely updates aligned with brand expectations and improving timeliness by 20%.

Assisted licensing manager in preparing presentations for new MLB, NBA, and NHL programs, including sales strategies, projections, and product categories, impacting decision-making by 35%.

Oversaw contractual obligations and identified new business opportunities for NCAA licensing in collaboration with Mitchell & Ness, NBAPA, and NHL licenses, contributing to 40% increase in new contracts.

Reviewed initial concepts, submissions, strike-offs, pre-production samples, and TOP samples from Abercrombie & Fitch to ensure compliance with Major League standards and contractual obligations, reducing rework by 25%.

Misha Salman *************@*****.*** Additional Relevant Experience

BENTEX, New York City, NYhttp://www.righteverywhere.com/

Licensing Coordinator

Oversaw accounts for key licensors such as Universal, Warner Brothers, Live Nation, and MGA. Managed relationships, drove efficient product production, and acquired new accounts monthly as responsibilities expanded.

Strategically organized and submitted weekly order commitments that analyzed trends and order placements, enabling data-driven decisions and optimizing profitability.

INNOVATIVE DESIGNS, New York City, NY

Licensing Coordinator

Maintained and cultivated relationships with major licensors, including Universal, Warner Brothers, Nickelodeon, and Disney. Facilitated efficient product development and onboarded new accounts each month as job scope evolved.

Conducted thorough analysis of trends and order placements to systematically manage and submit weekly order commitments, supporting data-informed decisions and boosting profitability.

Education

Bachelor of Arts (BA), Merchandising and Management, LIM College, New York City, NY

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