AI-Enabled Project Management & Business Growth

Randy Bassham

828-***-**** ********@*****.*** linkedin.com/in/randybassham

Professional Summary

Results-driven Project Management and Freelance Business Development expert with 20+ years leading complex projects across technology, renewables, marketing, and nonprofit sectors. Skilled in strategic planning, team leadership, and client engagement, Proven track record in driving growth, streamlining operations, and delivering measurable results.

Core Competencies

Project & IT Management

Agile & Scrum methodology

Strategic Business Development

Marketing Strategy & Go-to-Market Planning

Content strategy, digital project management and marketing analytics

Client Engagement & Solution-Based Selling

Compensation and benefits

Risk Assessment & Mitigation

Legal contract management

Team Building & Leadership

Artificial intelligence and machine learning Applications

Budgeting & Resource Management

Tolling Environments & Methodologies

Skills

Communication

Account Management

Budget

Business Process

Change Management

Collaboration

Conflict Resolution

Defect Tracking

Document Review

Estimating

Finance

Logistics

Distribution

Professional Services

Project Documentation

Project Implementation

Project Management

PMP

People Management

Policies and Procedures

Presentations

Pricing

Microsoft Office

Microsoft PowerPoint

Microsoft Visio

Network

PMO

Proposal Writing

Geographic Information System

Interviewing

Management

Marketing

Microsoft Excel

Sales

Software Development

Status Reports

Strategic Planning

Supervision

Quality Control

Recruiting

Reporting

Resource Allocation

Risk Management

Esri

System Implementation

Testing

Training

Billing

Professional Experience

Qualcomm Snapdragon — Remote

Snapdragon Expert (Eastern TN & Western NC)

Feb 2024 – Feb 2025

Provided expert support and training on Snapdragon technology for retail sales teams at Best Buy and Walmart, improving product knowledge and sales effectiveness across the region.

The Prata Agency & AIL PDX — Remote

Life Insurance Sales Consultant

Feb 2023 – Feb 2024

Engaged and converted qualified leads through strategic outreach, achieving a 25% conversion rate in life insurance and health product sales.

TechLink Services — Remote

International IT Project Manager

Feb 2022 – Feb 2023

Coordinated global technical projects, managing teams and vendors to ensure timely completion and client satisfaction. Led scheduling, work order management, and resource allocation across international projects.

Brand Ambassador Roles — Asheville, NC / Western NC

Event & Product Promotion Specialist

2003 – Present

Promote various wine, beer, and food brands at retail and events. Trained staff, fostered customer engagement, and built long-term brand relationships.

MPAC (Maysa’s Multi-Purpose Athletic & Community Complex) — Asheville, NC

Founder & COO

2005 – 2008

Established a nonprofit coalition, grew donor base by 35%, and developed marketing strategies that increased community engagement and organizational reach.

Creative Idea Management and Solutions, Inc. — Costa Rica

Founder & COO

2004 – 2008

Led multi-country operations and cross-cultural teams to expand business presence in Central and South America.

United Parcel Service — Columbia, SC

Director, Air Operations

1995 – 1997

Managed air parcel logistics for a major regional hub, improving operational ranking from 50th to 1st nationwide through process improvements and team leadership.

Education

Master of Business Administration (MBA), Marketing

Southern Wesleyan University — Columbia, SC

Graduated 1st in class with 3.97 GPA

Bachelor of Science, Marketing Psychology

East Tennessee State University — Johnson City, TN

Technical & Other Skills

Adobe Photoshop, Illustrator, Macromedia Suite, Dreamweaver

Windows, Mac OS, Linux, SAN/NAS, Active Directory

SEO, Social Media Platforms, Web Design Integration

AI & Large Language Model Application

• Leadership & Management

• IT Project Management

• Agile Scrum methodology

• Scrum Master

• Creative

• Risk Assessment & Mitigation

• Experience

• Team Building Skills

• Quality Assurance

• Global Perspective

• Feasibility Studies

• AI literacy

• Conflict mitigation

• Adaptability

• Communication

• Innovative thinking

• Public speaking

• Solution-based selling

• Customer engagement and support

• Stakeholder management

• Large language model (LLM) development and application

• Budget and resource management

• Go-to-Market (GTM) strategy

Languages & Certifications

Proficient in Spanish, German, French, Czech, & Others

I am a Fellow with the Climate Based Fellowship, an International Climate Preservation Organization

Life Insurance & Health & Accident Licensed

Eagle Scout with Gold & Silver Palms

Level 1 Cicerone Certification

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