Creative Design & Branding Manager
Resume:
RAJU Sr. Creative Designer VHATKAR Sr. Visualizer DesignManager
(Brand Design / Print Media / Digital Media / Packaging Design / E-ComDesign) To secure a Senior Creative Designer role, leveraging expertise in Branding, Digital Design, Packaging, and Integrated Marketing to deliver high-impact creative solutions, ensure brand consistency, and drive globally aligned design strategies.
Executive Profile
Design Lead with over 15 years of experience leading multidisciplinary design initiatives, spanning Branding, Digital, Packaging, and Integrated Creative Strategies across diverse sectors.
Led the end-to-end packaging design of 100+ products, ensuring brand consistency, regulatory compliance, and strong shelf impact across multiple domestic and international markets.
Played a key design leadership role in 1000+ product launches, retail displays, and promotional events, delivering high-quality creative assets for BTL, POSM, and in-store branding.
Managed and mentored a team of 9 designers, improving creative output efficiency by streamlining workflows and maintaining consistent design standards.
Delivered 360 Brand Design Solutions, including logo creation, brand identity systems, and comprehensive brand guidelines to support long-term brand scalability.
Led execution of e-commerce creatives and digital campaigns, designing high-performing product listings, banners, and ad creatives that enhanced online visibility and engagement.
Spearheaded Social Media Ad Design strategy, creating high-impact creatives across platforms, contributing to improved campaign performance and audience engagement.
Delivered BTL and POSM campaigns across retail and trade channels, enhancing consumer engagement and brand recall at the point of sale.
Reduced outsourcing cost by building and managing in-house design team- Successfully delivered multiple FMCG packaging launches- Improved workflow efficiency by streamlining design
& approval processes- Delivered high-quality creatives under tight deadlines.
Optimized creative operations by reducing external dependencies and improving in-house design capabilities, resulting in significant cost and time efficiencies. Technical Skills
Packaging Artwork & Management Systems: Karomi – Manage Artworks System
Graphic Design & Illustration Tools: Adobe Illustrator, CorelDraw
Image Editing & Visual Design Tools: Adobe Photoshop, Canva
Layout & Publishing Design: Adobe InDesign
Motion Graphics & Video Editing: Adobe After Effects
AI-Powered Design Tools: Adobe Firefly, AI Softwares, AI-assisted Creative Workflow
UI/UX & Collaborative Design Tools: Figma
Professional Experience
Trade Kings Group, Lusaka Zambia as Senior Graphic Designer Jan’26-Apr’26
Led end-to-end packaging design from concept to print for market-ready products, ensuring brand consistency and regulatory compliance.
Delivered high-impact POSM and BTL creatives, enhancing in-store visibility and consumer engagement across multiple campaigns.
Supported and executed design for successful product launches, aligning creative deliverables with go-to-market timelines.
Ensured consistent brand identity across packaging, retail, and marketing assets through structured design systems and KLD implementation.
Collaborated cross-functionally with marketing, R&D, and production teams, ensuring seamless execution from design to final output.
Managed artwork finalization, pre-press, and print production, ensuring error-free delivery and adherence to timelines.
Mumbai, India
***********@*****.***
Career Timeline (Recent 4
Organizations)
2026-
2026
Trade Kings Group
Senior Graphic Designer
2020 -
2026
2019-
2020
2015 -
2019
Rossari Biotech Limited
Senior Creative Designer
Marico Limited
Senior Graphic Designer
Procter & Gamble Limited
Senior Graphic Designer
Rossari Biotech Ltd., Mumbai as Sr.Creative Designer/Design Manager Dec’20-Jan’26
Directed an in-house creative team, considerably reducing reliance on external agencies and lowering overall design costs.
Executed end-to-end packaging design (concept to print) across Home Care, Pet Care, and Private Label product lines.
Created impactful POSM, exhibition visuals, and retail branding assets to strengthen market presence.
Partnered with marketing, R&D, and production teams to ensure precise and market-ready packaging execution.
Supervised artwork approvals, vendor coordination, and print production timelines to ensure timely delivery.
Conceptualized high-impact visual designs that enhanced shelf visibility, while coaching junior designers to boost team productivity.
Marico Ltd., Mumbai as Senior Graphic Designer
Mar’19-Dec’20
Developed packaging, e-commerce creatives, and social media assets to support integrated brand communication across channels.
Administered artwork management systems and streamlined KLD (Keyline Design) processes for consistent multi-SKU rollout.
Maintained strict brand consistency across all creative outputs, ensuring alignment with established visual guidelines.
Procter & Gamble (Contract-PCPL Group) as Senior Graphic Designer Jul’15-Feb’19
Led the design team in delivering high-impact POSM, BTL, packaging, and digital creative solutions across campaigns.
Managed key client accounts, including P&G and Enrich Salon, ensuring alignment with brand and business objectives.
Executed exhibition, social media, packaging, and branding projects, delivering cohesive and market-ready visual solutions.
Oyster Pvt. Ltd., Pune as Graphic Designer
Oct’13-Jun’15
Produced wall murals, signage, brochures, and comprehensive branding assets to enhance visual communication and brand presence.
Coordinated client requirements and executed projects end-to-end, ensuring timely delivery and alignment with expectations.
Affinity Express Pvt. Ltd., Pune as Graphic Designer & Logo Design Expert Jul’11-Aug’13
Designed logos, newspaper advertisements, and high-quality image edits to support brand communication and marketing campaigns.
Digikore Studios Ltd., Pune as Comic Book Designer Nov’10-June’11
Developed comic illustrations, matte paintings, and video edits to support diverse visual storytelling initiatives.
Education & Credentials
VFX Animation - Arena Animation (Part Time - 2013 - 2014)
Diploma in Graphic Design – Sky Blue Institute (2010–2012)
Diploma in Leather Goods & Footwear Technology - GPM Mumbai (2008–2010)
HSC - Mumbai (2010) SSC - Mumbai (2008)
Personal Details
Date of Birth: 1st June 1990
Languages Known: English, Hindi, Marathi, Kannada
Core Competencies
Packaging Design & Product
Packaging Development
Prepress and Print Production
Brand Identity & Visual Branding
POSM & BTL Campaign Design
E-commerce & Digital Creative
Design
Social Media & Performance
Marketing Creatives
Product Launch & Go-to-Market
(GTM) Execution
Creative Team Leadership &
Design Management
Brand Guidelines & KLD (Keyline
Design) Systems
Creative Operations & Cost
Optimization
Portfolio
Behance
Google Drive
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