Senior Experiential Marketing & Events Director

BONNIE CORDOBES-FRISBIE

San Francisco, California

**********@*****.*** 415-***-****

SENIOR MARKETING & EVENTS LEADER EXPERIENTIAL MARKETING GROWTH STRATEGY

Strategic marketing and events executive with 15+ years of experience designing and leading integrated global marketing programs, experiential campaigns, executive events, conferences, and customer engagement initiatives that accelerate brand awareness, pipeline growth, customer retention, and revenue. Expertise spans B2B technology, healthcare, life sciences, and corporate environments, partnering closely with executive leadership, sales, marketing, customer success, and product teams to create high-impact experiences that support business objectives.

Recognized for transforming marketing strategies into measurable experiences through data-driven planning, cross-functional leadership, operational excellence, and innovative event execution. Proven ability to manage multimillion-dollar budgets, global portfolios, agency partners, and complex stakeholder relationships while consistently delivering exceptional customer experiences and business results.

CORE COMPETENCIES

Global Marketing Strategy

Growth Marketing Programs

Experiential Marketing & Brand Activations

Event Strategy & Portfolio Management

Demand Generation Support

Customer & Executive Engagement

Product Launches

Conferences & Trade Shows

Executive Meetings & VIP Experiences

Brand Awareness & Market Expansion

Cross-Functional Leadership

Sales & Marketing Alignment

Budget & P&L Management

Vendor & Agency Management

Strategic Partnerships

Business Development

Marketing Operations

Process Improvement

Team Leadership & Mentorship

Data-Driven Decision Making

PROFESSIONAL EXPERIENCE

PINNACLE

Senior Global Experiential Director 2024–Present

Lead global experiential marketing strategy and event programs that strengthen brand positioning, customer engagement, and business growth.

Develop integrated event marketing initiatives aligned with corporate objectives, product launches, and go-to-market strategies.

Partner with executive leadership, marketing, sales, and customer success teams to create experiences that generate qualified opportunities and deepen customer relationships.

Manage multimillion-dollar budgets, agency partners, vendors, and cross-functional teams while ensuring operational excellence and measurable ROI.

Drive continuous improvement through scalable processes, performance metrics, and strategic planning.

Support business development initiatives by creating compelling client experiences that contribute to new revenue opportunities.

SPIRO-GES

Senior Global Event Director 2022–2024

Directed global event portfolios for Fortune 500 clients, delivering integrated marketing experiences across conferences, trade shows, executive events, and customer programs.

Collaborated with marketing and sales leadership to develop event strategies supporting lead generation, customer engagement, and brand growth.

Managed cross-functional teams responsible for creative development, production, logistics, communications, and vendor management.

Oversaw multimillion-dollar budgets while consistently delivering projects on time and within scope.

Expanded client relationships through strategic planning, consultative leadership, and exceptional program execution.

DERSE, INC.

Global Marketing Director 2015–2022

Led integrated global marketing and experiential programs supporting product launches, commercial initiatives, customer engagement, and pipeline development.

Managed strategic client relationships while serving as the executive liaison between stakeholders, marketing teams, creative, and production.

Directed in-person, hybrid, and virtual experiences designed to increase brand visibility, customer loyalty, and market awareness.

Developed marketing strategies that aligned event investments with measurable business outcomes and organizational goals.

Oversaw budgets, vendor negotiations, agency management, and program performance across global markets.

Partnered closely with sales teams to deliver customer experiences that strengthened relationships and supported revenue growth.

MFACTOR MEETINGS & EVENTS

Director of Operations 2014–2015

Directed operational strategy and execution for multiple client programs and national events.

Managed financial planning, resource allocation, vendor negotiations, and operational logistics.

Implemented scalable processes that improved efficiency, client satisfaction, and overall program performance.

Supported business development initiatives through strategic planning, client retention, and operational excellence.

Led cross-functional teams responsible for delivering high-quality marketing events and executive experiences.

ADDITIONAL HIGHLIGHTS

15+ years leading global marketing, experiential, and event strategies for Fortune 500 organizations.

Extensive experience creating marketing programs that increase brand awareness, customer engagement, executive relationships, and business growth.

Proven success managing multimillion-dollar budgets, global portfolios, and cross-functional teams.

Strong expertise in integrated marketing campaigns, executive events, conferences, trade shows, customer advisory boards, product launches, and experiential activations.

Trusted executive partner known for strategic thinking, operational excellence, and delivering measurable marketing impact.

Experienced collaborating with Marketing, Sales, Customer Success, Product, Creative, Executive Leadership, and Agency Partners to achieve organizational goals.

Contact this candidate