Growth & Marketing Leader - B2B/DTC

JULENNE ELLIOTT

GROWTH + MARKETING LEADER 818-***-****

*******.*******@*****.***

Los Angeles, CA 91342

OBJECTIVE: PROFESSIONAL SUMMARY

PROFILE:

** ***** ** ***** *** and DTC

sales & marketing experience,

delivering profitable solutions to

drive sales, attract and maintain

customers, and build a solid

corporate brand. Stellar

organizational and planning skills.

Skilled in Paid Media & Search,

Basecamp, Salesforce, Pipedrive,

Sendgrid, Firebase, Google

analytics, Sendgrid, Airtable,

Notion, Streak, Zapier, Asana,

Figma, Slack, Notion, Webflow,

Excel, Sharpspring, Mailchimp,

EDUCATION:

LINKEDIN TESTIMONIALS:

To pursue a position where

initiative, creativity, dedication, and

leadership qualities would be of

value and where my success is

directly related to my upward

movement.

University of San Francisco-

Advanced Email Marketing

certification

“ Julenne was wonderful to work with. Her

marketing techniques provided amazing results

for our client base. She has a unique ability to

multi-task and give undivided attention to

individual client's needs. This invariably ensured successful marketing campaigns that resulted in

very Happy customers. She is an asset to any

company.”

“I have worked with Julenne for several years and

find her to be very intelligent within the email

industry. She has a strong endeavor for success.

Her kindness and personality allows for a

business relation to easily transform into a trusting friendship which is very important for me when

developing relations for continued success!”

14 years of solid experience, delivering profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand.

- Ability to lead, build relationships, and work effectively in a cross-functional team environment.

- Highly skilled in sales, sales & marketing copywriting, leadership, CRM, and networking

- Budgeting & Allocation, Direct Marketing Techniques, automation implementation PROFESSIONAL EXPERIENCE

4/2026-Currently

PRIMEDIA Network-CHICAGO HQ / REMOTE NATIONAL ACCOUNT MANAGER AGENCY Duties: Lead enterprise business development and strategic media partnerships for the nation's largest broadcast advertising network, representing 1,400+ TV and radio stations across 200 U.S. markets. Build executive relationships with national brands and advertising agencies, delivering customized multi-market media strategies. Manage the full sales cycle, including prospecting, RFP development, negotiations, and account growth. Drive new business through consultative selling, strategic partnerships, and agency development. Collaborate with media planning teams to execute high- impact broadcast campaigns that maximize reach, efficiency, and ROI. 12/2015 - Currently

We Target Media, LLC – LOS ANGELES, CA FOUNDER

Duties: Premium Consultancy operator dedicated to growing small and medium-sized businesses while assisting them in reaching their customer acquisition goals. Responsibilities include brand voice development, messaging, user acquisition, user retention, growth, engagement, community development, fundraising, GTM Strategy execution and optimization, creative direction, investor relations, and vendor management.

Mobile App Indie Film streaming + social networking Digital Marketing Director Duties: EoApp is an indie film streaming application that enables filmmakers to showcase their indie film content library to members, while networking with entertainment professionals, hiring talent, and raising capital/financing through its social media component. I oversaw all B2B and DTC email marketing management, designed email campaign creative, email automation setup, troubleshooting & management. Developed GTM Strategy and projections report to secure $725K in Funding within first 30 days of engagement. Developed and implemented ABM playbook+strategy to recruit film festival directors and members. Developed brand strategy guidebook, executed A/B tests, paid advertising campaign setup, testing, optimization, and reporting. B2B Health Medical Device Supplier Sr. Manager, Email Marketing Duties: Built email program from scratch using Active Campaign. Drafted copy for email (content and subject lines) with an experimentation mindset focused on automation. Targeted DTC (lead-gen) with a secondary focus on B2B (healthcare providers, healthcare systems, etc.) AB Testing. Digital Agency Luxury Retail Director of Client Relations Marketing Manager Duties: Develop & oversee retail marketing component of GTM strategy for 150+ luxury clothing, beauty and grocery brands, ensuring timely and efficient implementation. Manage and coordinate Retail Account Managers, Creative, and Executive teams to ensure smooth project communication and progression. Address challenges early to ensure timely and successful project completion. Lead influencer outreach, negotiation, recruitment, and video contentmanagement. Pitch and secure PR placements, overseeing both PR and influencer deliverables. Craft tailored social strategy to increase the opportunity for retail placement.

4/2021 - 3/2022

KIIRA HEALTH – LOS ANGELES, CA LEAD GROWTH & MARKETING STRATEGIST Duties: Oversee the development and execution of Kiira Health’s monthly, quarterly, and annual multi- channel marketing initiatives to drive subscriber acquisition & retention. Duties include creation and optimization of SEM campaigns, strategic keyword research & testing, audience segmentation, conversion rate optimization, media buy execution, partnership development, and management of marketing team/resources. Measured and tracked campaign metrics (CPC, CTR, CPL, conversion). Developed brand voice, tagline, mission statement, and messaging cadence. Created weekly automated email marketing messaging responsible for driving user growth, in app engagement, and clinician engagement. Developed & managed all email campaign creative, email automation setup, troubleshooting & management. Executed A/B tests. Tested new acquisition strategies across new channels (e.g., Spotify, Billboards, wild posting, UGC, etc.). Owned quarterly photo and video shoots from end to end, hired talent, photographer, location scouting, budgeting, and creative direction. Compiled monthly and quarterly performance reports for the executive team 4/2012 - 12/2015

MAILER’S HAVEN – VALENCIA, CA EMAIL CAMPAIGN & DATABASE ACCOUNT MANAGER Working side by side with advertising agency clients to procure their direct mail and email marketing consumer data for their clients. Made recommendations and oversaw demographic selection from our source of nearly 200 million individuals with demographic and psychographic information andbuying behaviors. Management of email marketing campaigns from start to finish, including planning, targeting, set-up, testing, execution, QA, reporting. Closely monitor campaigns and reporting of key performance indicators relevant for each execution to recommend subsequent actions. Integrate expertise of email channel with other direct marketing channels to recommend integrated solutions that are inventive for various unique and unexpected client challenges.

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