Product Owner & Technical Business Analyst

Isabel Brazon

Miami, FL ***** 786-***-**** ********@*****.***

https://www.linkedin.com/in/isabel-cristina-brazon-66223020

Professional Profile

Product Owner / Technical Business Analyst with 15+ years of experience delivering enterprise software, mobile platforms, SaaS solutions, WMS, DSD, and ERP-integrated applications across the U.S. and Latin America. Skilled at translating business needs into developer-ready product specifications, user stories, acceptance criteria, process flows, and UAT plans. Strong background partnering with engineering, QA, design, operations, and executive stakeholders to manage product roadmaps, prioritize features, support API/backend integrations, and deliver scalable mobile and web-based solutions using Agile methodologies, Jira, SQL, and structured SDLC practices.

Technical Skills

Tools & Platforms: JIRA, DevOps, Monday, Salesforce, SharePoint, MS Project, MS Visio, HP Quality Center, Autotask, Zoho, Remedy, Service Desk, Ticket Manager

Technologies: SQL Server, XML, Web Services, HTML, Java, VB Script, C, MS Access, SAP Integration

Mobile & Systems: ERP Integrations (SAP, SAP B1, Dynamics, GP, Net Suite), WMS, DSD, OMS, EDI, SaaS Platforms, Mobile Applications (Android, Windows Mobile)

Education

Bachelor of Science – Systems Engineering I.U.P. Santiago Marino, Barcelona-Anzoátegui, Venezuela

Management Development Universidad Metropolitana, Venezuela

Certifications

ITIL Foundation in Service Manager #100*******

Professional Experience

TELUS Agriculture & Consumer Goods, Miami, FL. Apr 2022 –March 2026

Technical Business Analyst

Serve as a Technical Business Analyst bridging business stakeholders and engineering teams to deliver scalable enterprise solutions within DSD, WMS, OMS, EDI, and order management ecosystems.

Lead requirement refinement and solution discussions with senior leadership, ensuring technical feasibility and adherence to SDLC best practices.

Defined and documented product requirements, user stories, acceptance criteria, workflows, and test scenarios for mobile, SaaS, DSD, WMS, and ERP-integrated platforms.

Analyze complex business processes and system workflows, translating business needs into functional and technical specifications, SOW, user stories, and acceptance criteria.

Lead requirement refinement sessions, backlog grooming, and solution discussions to ensure shared understanding and technical feasibility.

Support system integrations, data flows, and API validations, ensuring accurate data exchange across internal and external platforms.

Participate in UAT planning and execution, validating solutions against business scenarios and ensuring readiness for production deployment.

Work closely with development, QA, and architecture teams to evaluate product capabilities, identify gaps, and recommend enhancements aligned with business and customer objectives.

Support production deployments and post-go-live activities, including issue triage, root cause analysis, and continuous improvement initiatives.

Ensure adherence to SDLC best practices, improving delivery consistency and system reliability.

LaceUp Solutions Inc., Miami Spring, Fl. Jun 2018 -April 2022

Project Manager/Product Owner

•Owned product backlog and defined project scope for WMS and (DSD) solutions, prioritizing user stories and acceptance criteria aligned with business operations and customer needs

•Led end-to-end SDLC delivery of WMS, DSD, Presales, solution, from requirements and solution design through testing and go-live

•Applied Agile methodologies facilitating sprint ceremonies and driving continuous improvement across delivery teams

•Led release management, including coordination of mobile app deployments to App Store and Google Play

•Provided technical leadership to cross-functional teams, improving collaboration between stakeholders, key users, and engineering teams in logistics and supply chain environments

•Directed implementations of LaceUp WMS and DSD solutions, aligning systems with real-world warehouse operations, inventory management, route planning, and delivery workflows

•Directed ERP integrations with MS Dynamic, GP, Net Suite, SAP B1, and other systems, defining integration architecture, data mapping, and validation processes.

•Collaborated with engineering teams to design and implement API-based integrations and real-time data synchronization between mobile apps and backend systems.

•Coordinated QA and UAT phases, validating workflows specific to warehouse operations, inventory control, and field execution

•Supported the development team and followed up on the tracking issue and tested the release to ensure resolution to all reported issues.

•Advise on the functionalities and use of the app to internal users as well as the development team.

XSALES MOBILITY, Pembroke Pines, FL May 2009 – Sep 2017

Technical Project Manager

Led end-to-end implementation of Sales Force Automation and Direct Store Delivery (DSD) mobile solutions across the U.S. and Latin America, supporting large-scale distribution operations.

Managed full project lifecycle (scope, planning, configuration, testing, deployment, and go-live) using Agile (Scrum) and PMI best practices.

Owned product backlog, defined user stories, and ensured alignment between business needs and technical delivery within Agile frameworks

Delivered XSales Mobility platform supporting 10,000+ users, enabling end-to-end POS execution, route accounting, presales, delivery, and direct sales operations

Translated complex business processes (sales, logistics, distribution, and warehouse-related workflows) into functional and technical requirements.

Customized integration of customers’ ERP with XSales mobile solution through XML files.

Technical understanding of ERP systems such as: Profit, Dynamics, GP, SAP Business One.

Designed and configured business rules and system workflows to align with client operational processes.

Coordinated and executed UAT, QA, and stress testing, ensuring high-quality releases and system performance.

Managed issue resolution, release cycles, and SaaS platform updates, driving continuous product improvement.

Evaluated risks, defined mitigation strategies, and successfully led go-live and rollout activities across multiple client implementations.

Collaborated with cross-functional teams (development, QA, operations) to enhance product functionality and delivery efficiency.

Provided technical and functional training to clients, partners, and internal teams, increasing adoption and product effectiveness.

Coordinated training sessions both technical / functional for clients and partners to develop the interfaces between XSales® Product Suite and other ERP’s.

Supported pre-sales activities, including product demos and solution presentations to prospective clients.

Projects:

Project Internal – Upgrade XSales from Windows Mobile to Android Platform, JL Mobile Systems, USA

Supported the migration project from Windows Mobile to Android Platform. Defined functional and specification test and script test. Evaluated the labels, menus and language Spanish in the mobile solution and look and feel. Evaluated the impact and risk of migration scope to the application.

Ole Mexican Foods, USA: support the implementation, rollout, and sales staff.

Proyecto Orizaba, Grupo Penafiel-Dr. Pepper, Mexico: act as team leader to implement the SFA mobile solution ActiveSuite XSales. The mobile solution was integrated with SAP DSD backend

Mexicana de Lubricantes-Akron, Mexico: act as team leader to implement the SFA mobile solution ActiveSuite XSales. The mobile solution is environment Android and Windows Mobile was integrated with SAP SD

Sony de Venezuela, Venezuela: act as team leader to implement the SFA mobile solution ActiveSuite XSales.

Cadbury Adams, Venezuela: act as team leader to implement the SFA mobile solution ActiveSuite XSales. The mobile solution was integrated with SAP Business One.

Cargill de Venezuela, Venezuela: act as team leader to implement the SFA mobile solution ActiveSuite XSales.

Polar Beverage, Venezuela: act as team leader to implement the SFA solution XSales - ICE.

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