Data-Driven Marketing & Analytics Professional

AANCHAL JAIN

**************@*****.*** +91-800******* Gurugram, Haryana LinkedIn

PROFESSIONAL SUMMARY

Marketing and analytics professional with 2+ years of cross-functional experience in data-driven growth, e-commerce and campaign management. Proficient in SQL, Power BI, GA4, and Excel with strong stakeholder management skills. Proven ability to translate complex data into actionable insights that drive measurable business outcomes across fast-paced, cross-functional environments PROFESSIONAL EXPERIENCE

Business Analyst, Droom Technology Apr 2025 – Jun 2026

• Designed & developed Power BI dashboards & MIS reports tracking business KPIs, operational metrics, customer trends, and revenue performance, enabling leadership to make data-driven decisions

• Conducted user behavior analysis across 10K+ monthly sessions using Google Analytics 4, identifying key funnel drop-offs and recommending customer journey improvements that increased lead-to-booking conversion by 15%

• Represented the organization alongside the CFO at Inc42's Management X Programme, leading a session on leveraging data-driven decision making to drive business growth and performance

• Led the Droom Rentals launch — conducted competitor benchmarking, pricing analysis, market research and analyzed marketing campaigns across multiple channels, achieving 20% growth in bookings

• Translated complex data findings into high-fidelity stakeholder presentations and visual reports, communicating design decisions and business insights clearly to senior leadership

• Collaborated with Product, Technology, Marketing, and CX stakeholders to understand user needs and business goals — mapping customer journeys, identifying friction points, and recommending improvements that enhanced conversion rates

• Leveraged SQL and Excel to segment and analyse 50K+ customer records weekly, identifying behavioural patterns and high- value cohorts while maintaining accuracy in business reporting

• Used AI-assisted research to analyze pricing trends, market research and customer offerings, supporting business recommendations E-Commerce Marketing Executive, Meghdoot Gramodyog Sewa Sansthan Apr 2022 – Jan 2023

• Owned P&L for marketplace operations across Amazon, Flipkart, Meesho, Blinkit — managing listings, cataloging, inventory, warehouse, order processing, reviews, ratings and returns for 2,000+ daily orders to ensure seamless operations and product visibility

• Drove GTM strategy for SKU launches, driving listing optimization, category placement, & ranking improvement across platforms

• Managed platform performance metrics including sales, returns, fill rates, and order accuracy, ensuring consistent product availability and SLA adherence

• Monitored performance dashboards and reporting — sales, fill rates, SLA adherence, order accuracy — and strengthened organic visibility through SEO, keyword research, and A+ content

• Led promotions and platform campaigns in coordination with brand and marketing stakeholders, planned and executed PPC and PLA campaigns across 50+ SKUs — managing bids, budgets, and coupons to improve ROI

• Resolved operational gaps through issue resolution and RTV management, reducing return rates while collaborating with supply chain and operations teams to fix availability issues

• Drove GMV and AOV growth through bundle offers, cross-sell strategies, and bid optimization — improving CTR and CVR across festive sale campaigns, backed by ongoing tracking of competitive and category trends SUMMER INTERNSHIP

Packaging and Standardisation Intern, Esme Consumer (Blue Heaven’s & Nature’s Essence) Apr 2024 – Jun 2024

• Applied cross-functional management to align packaging specs database across teams, improving decision-making efficiency

• Delivered measurable business outcomes through vendor renegotiation — identified overpricing across 10 SKUs & saved INR 30+ lakhs via cost-efficient sourcing

EDUCATION

Degree Year Institute %

MBA – Marketing &

Analytics

2023 - 2025 Great Lakes Institute of Management, Gurgaon 79% B.Com Honours 2018 - 2021 National Post Graduate College, University of Lucknow 75.67% CORE SKILLS & TOOLS

Analytics & Tools: Advanced Excel, SQL, KPI Tracking, Root Cause Analysis, Funnel Analysis, Customer Journey Mapping, Ad-hoc Analysis Marketing: Campaign & ROI Measurement, Digital Marketing, Customer Acquisition UX & Visualization: Power BI, Tableau, Looker Studio, Dashboard Design, Data Visualization, GA4, GTM Consulting: Market Research, Competitive Benchmarking, Cross-functional Stakeholder Management, Pricing Analysis, Business Insights, Stakeholder Reporting, Presentation ACHIEVEMENTS & ACTIVITY

• Completed 6th semester MBA via Immersion Program – IÉSEG School of Management, Paris — international business practices & cross-cultural management

• 1st prize – Business Quiz & working model competition; 1st prize – Interfaculty Dramatics, National Post Graduate College

• Led planning & execution of 2 nationwide marketing events at UP Mango Festival (2,000+ attendees) — managed cross-functional team of 5 across 10+ brand activations, demonstrating leadership and stakeholder coordination ACADEMIC PROJECTS

• Developed an interactive Power BI dashboard mapping customer journey drop-offs and user behavior across funnel stages, delivering actionable insights to enhance customer experience and drive business growth

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