Marketing Project Manager - Digital Operations

CHARMAINE WARREN

*********.******@******.*** 412-***-**** Bolingbrook, IL 60440

Professional Summary

Results-driven Marketing Project Manager with extensive experience leading digital marketing operations, campaign execution, and process improvement across healthcare, financial services, and agency environments. Skilled in managing complex brand programs, metadata and workflow automation and governance using tools such as Asana, Workfront, Veeva Vault, Salesforce, AEM, and Smartsheet. Known for driving operational efficiency, standardizing processes, and delivering high-quality results in fast-paced environments with overlapping priorities. Adept at stakeholder management, change management, reporting, and supporting end-to-end marketing initiatives.

Skills

●Digital marketing

●Project management

●Leadership project presentation

●Marketing automation

●Reporting solutions

●Cross-functional collaboration

●Content Workflow management

●Process optimization & automation

●Documentation management

●Stakeholder engagement

Professional Experience

AbbVie Mettawa, Illinois

Marketing – Project Manager III

1/2026 -CONTRACTOR

Jones Lang Lasalle Chicago, Illinois

Marketing – Sr. Project Manager (digital)

11/2019 - 08/2025

●Manage daily operations for complex brand programs, including metadata Ai content tagging models, dashboard management, and process oversight to ensure accuracy and timely execution of campaigns

● Manage brand content updates, process alignment, and data standards in collaboration with stakeholders and agencies.

●Use CPMT and Veeva Vault to perform metadata management, data analysis, ai tagging tools and workflow automation.

●Utilize project management skills, including the ability to organize, prioritize and control project delivery responsibilities to meet deadlines in an environment with overlapping and potentially conflicting priorities.

●Develop operational documentation such as playbooks, guides, and RACI matrices to standardize processes and streamline workflows.

●Onboard and align cross-functional and agency teams on workflows and best practices. Continuously improving on steady state.

● Gather requirements, test, and verify data quality, ensuring accurate campaign operations.

●Drive standardization, automation, and continuous process improvement across digital operations.

●Troubleshoot issues, implement corrective actions, and maintain high operational quality with business partners.

●Ensure transparency and accountability by clearly communicating expectations throughout all operational processes.

●Developed and implemented global process improvement initiatives to increase workflow efficiency.

●Managed digital automation projects integrating with CRM system Salesforce (SF) to track customer leads and assign as MQL, SQL, or other.

●Managed the change management for a new campaign ID model integration for efficient SF lead tracking for events and webinars.

●Supported ad-hoc reporting and analytical requests.

●Explored and developed strategic opportunities to create efficiencies by developing automated reporting solutions.

●Proactively acquired business knowledge and technical expertise to provide insights into our business issues and concerns.

●Supported JLL Digital operations team's transition from Asana to Workfront, as the preferred platform for managing workflows.

●Cross collaboratively managed operational functionality of all assigned projects from inception to completion within the Workfront project management tool.

Discover Financial Services, DFS Deerfield, Illinois

Marketing - Project Manager (CSE)

12/2014 - 03/2019

●Stayed abreast of card member trends for segmented programs.

●Executed marketing programs for direct mail and phone channel from end-to-end.

●Project liaison between business technology and product owners to gather product requirements for coding and launch.

●Supported ad-hoc reporting and analytical requests.

●Explored and developed strategic opportunities to create efficiencies by developing automated reporting and workflow solutions.

●Proactively acquired business knowledge and technical expertise to provide insights into business issues and concerns.

ZOLL Life Vest Pittsburgh, Pennsylvania

Account Coordinator

04/2012 - 04/2014

●Responsible for the daily execution and managing of marketing projects for Zoll Life Corp. Including field support, conference reports and job changes.

●Processing and QA of incoming documents such as medical orders, patient agreements and other documents for daily success of team's strategic goals.

The Marketing Store Lombard, Illinois

Account Executive - Agency

04/2007 - 10/2011

●Responsible for the daily execution of marketing projects and promotional events for the McDonald's Multicultural Team including creative briefs, conference reports, and job changes (CPG Marketing & Food Products emphasis).

●Strong emphasis on shopper market, POS and POP on premise/off-premise added value campaigns.

●Instrumental in ensuring that projects meet the client's objectives, completed on time and on budget.

Education and Training

Columbia College, Chicago Chicago, IL

Bachelor of Arts in Journalism and Mass Communication

12/2005

Technical Summary

●Microsoft 365, AEM, Workfront, Asana, Smartsheet, Salesforce, Veeva Vault, Pulse Omni, Ai tools, Google Analytics

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