KASIE ARTHUR
Binghamton, NY ***** **************@*****.*** 607-***-****
PROFESSIONAL SUMMARY
Motivated and detail-oriented Digital Marketing student with hands-on experience in SEO, PPC, conversion rate optimization, social media strategy, email marketing, and web analytics. Dean’s List student with a 4.0 GPA and a growing portfolio of marketing campaigns and strategy projects. Seeking an entry-level digital marketing or analytics role.
EDUCATION
Associate Degree in Digital Marketing (In Progress) – Bryant & Stratton College
Current GPA: 4.0 – Dean’s List
DIGITAL MARKETING PROJECT EXPERIENCE
Nike SEO Marketing Strategy – Keyword research, on-page and off-page SEO planning.
Social Media Content Strategy – Multi-platform campaign planning and analytics tracking.
CRO & Web Analytics Plan – Landing page optimization and A/B testing strategy.
PPC Campaign Analysis – Metrics evaluation including CTR, CPC, ROAS.
Email & Mobile Marketing Strategy – Professional email copy and SMS campaign design.
TECHNICAL SKILLS
SEO, PPC, CRO, Email Marketing, Social Media Strategy
Microsoft Word, Excel, PowerPoint, Google Workspace
MailChimp, WordPress, Data Entry and Analysis
Strong communication and organization skills
WORK EXPERIENCE
Package Handler – FedEx, Binghamton NY (2025)
Deli Clerk – Weis Markets, Binghamton NY (2018–2019)
Warehouse Worker – TCMF, Binghamton NY (2018)
Housekeeper – Vestal Park Rehabilitation Center (2018)