CRM Analytics & Veeva/Salesforce Manager

Neeraja Jorriga

Hyderabad, India +91-773******* *******.*******@*****.***

Professional Summary

Strategic and results-oriented Manager with 12+ years of experience leading CRM analytics, Veeva and Salesforce implementations, and data-driven business transformations within the pharmaceutical domain. Proven track record of managing cross-functional teams, driving operational excellence and delivering scalable solutions for digital marketing, testing, incentive compensation, and reporting. Strong expertise in stakeholder management, Agile delivery, Data quality governance, Field CRM Operations, leading testing, project delivery, and enabling AI-driven initiatives.

Core Skills

Salesforce CRM

Veeva CRM

Veeva Vault

Reporting & Analytics

SQL

Advanced Excel & VBA

MS Access

JIRA

Incentive Compensation (Javelin, JCM)

Testing & QA

Proton

Certifications

Salesforce Certified Administrator

Salesforce Marketing Cloud Email Specialist

Certified Scrum Master (CSM)

Professional Experience

Novartis – Manager Sep 2018 – Present

Lead Digital content management leveraging Veeva Vault US. Led CRM UAT testing, analytics, reporting, and field operations initiatives using Veeva CRM and Salesforce CRM, supporting data-driven decision-making across pharma commercial teams. Managed large-scale projects ensuring data accuracy and business alignment using Agile practices. Supported automation and AI-driven analytics projects. Served as a key bridge between business stakeholders, technology teams, vendors, testing teams, and support functions to translate business needs into scalable CRM and analytics solutions. Led IC calculation for Lacan and European countries with a track record of accurate payouts and zero delays. Strong understanding of U.S. and international markets, with extensive experience managing diverse business processes and delivering operational excellence.

Optum Global Solutions – Application Developer Jan 2017 – May 2018

Developed and supported enterprise applications, focusing on data processing, reporting, and system enhancements.

Collabera (Client: IBM) – Senior System Analyst Jul 2013 – Mar 2014

Worked on system analysis, requirements gathering, and reporting solutions for enterprise clients.

Steria India Ltd – Software Engineer Apr 2011 – Jun 2013

Developed software solutions and supported project delivery for a financial services client.

Education

B.Tech in Computer Science Engineering – JNTU Hyderabad (2009)

Languages

English

Hindi

Telugu

Tamil

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