Direct Mail Production Manager

Abelina Morales

*******.*******@*****.*** 662-***-**** Olive Branch, MS

PROFESSIONAL SUMMARY

Production Manager with deep expertise overseeing high volume, multi channel direct mail campaigns from planning through mail shop handoff. Brings strong capabilities in project and timeline management, vendor negotiation, quality control, proof review, and process improvement. Known for optimizing costs, resolving issues quickly, and maintaining data accuracy and production integrity. A collaborative communicator who builds trusted relationships with clients, printers, and internal teams while leading with steadiness in fast moving environments.

PROFESSIONAL EXPERIENCE

HH Global, Inc.

Production Manager May 2015 – Present

Manage full production lifecycles for print and direct mail campaigns, ensuring ontime, onbudget delivery for multiple clients simultaneously.

Oversee bidding, specifications, procurement, production, and final mail shop setup for complex direct mail programs.

Develop detailed production schedules and manage timelines tied to mail dates, approvals, and vendor deliverables.

Execute rigorous quality control across proofs, mockups, data counts, personalization logic, and insertion setups.

Perform data segmentation, list manipulation, and lettershop instruction development for highcomplexity campaigns.

Analyze bids, evaluate vendor pricing, and recommend costefficient production strategies.

Reconcile project budgets, validate revenue and cost accuracy, and communicate financial alignment with clients and Account Directors.

Advise internal teams and agencies on economic formats and production efficiencies to reduce costs and improve performance.

Harrah’s / Caesars Entertainment, Inc.

Regional Direct Marketing Coordinator Mar 2007 – May 2015

Led production and execution of direct mail campaigns across multiple properties, ensuring brand alignment, data accuracy, and ontime delivery.

Managed mailing grids, production instructions, layouts, and approval workflows for highvolume campaigns.

Coordinated creative direction, proofing, and copy review to ensure brand compliance and quality.

Analyzed customer response rates and campaign performance to inform future targeting and segmentation.

Negotiated pricing with print vendors.

Oversaw data integrity, offer setup, and segmentation logic using specialized marketing systems.

Trained newly hired coordinators and supported crossdepartmental collaboration with Advertising, Telemarketing, and Special Events.

SKILLS

Microsoft Office 365 Hub Systems Offers Maintenance System Valo System

Data Segmentation & Query Tools Bilingual English & Spanish

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