SaaS Growth & Demand Generation Leader

Kari Moeller

Kansas City, MO 816-***-**** *******.****@*****.*** Open to relocation

Product Marketing Leader Driving GTM Success for AI & SaaS Growth

Strategic and hands-on Product Marketing leader with 15+ years of success shaping market narratives for SaaS, FinTech, and AI-driven platforms. Proven ability to drive adoption and revenue by unifying product, design, and sales around compelling GTM strategies. Skilled at competitive intelligence, analyst relations, and building scalable product marketing functions. Passionate about simplifying complex technologies and accelerating product-led growth.

Core Competencies

Go-to-Market Leadership (Strategy, Enablement, PLG) Market & Competitive Intelligence AI & Emerging Tech Positioning Persona Development & Voice of Customer Analyst Relations (Gartner, Forrester, IDC) Product Adoption & Retention

Professional Experience

Managing Strategy Consultant 3Xi Consulting

Kansas City, MO Aug 2023 – Present

- Served as interim Head of Product Marketing for SaaS and FinTech clients, designing scalable functions and AI-driven GTM strategies.

- Built competitive intelligence frameworks and repositioned offerings, aligning messaging with emerging buyer needs.

- Created value proposition playbooks and persona libraries to support sales enablement and adoption.

- Drove marketing ROI +15% and pipeline velocity +30% through targeted PLG-aligned campaigns.

- Guided analyst relations to increase visibility in Gartner and Forrester evaluations.

Senior Principal Slalom Consulting

Kansas City, MO Nov 2022 – Jul 2023

- Led GTM and positioning for enterprise clients in Financial Services and Healthcare.

- Boosted revenue pipeline +48% and improved lead quality +20% with data-driven messaging frameworks.

- Introduced AI and automation use-case workshops to accelerate adoption and partner enablement.

- Strengthened persona alignment to improve lead conversion across campaigns.

SVP, Global Product Marketing BusinessOptix (SaaS)

Overland Park, KS Nov 2018 – Sep 2021

- Built and scaled U.S. market presence, delivering 400% pipeline growth and 25% YoY revenue gains.

- Launched SaaS platform enhancements with AI-enabled features and revamped pricing models.

- Established competitive intelligence program to shape roadmap and differentiation.

- Elevated analyst relations, influencing Gartner and Forrester placements.

VP, Product, Delivery & Marketing MODE3

Overland Park, KS May 2018 – Oct 2018

- Unified Product Marketing and Delivery for startup launch, aligning features with buyer personas.

- Developed strategic positioning for automation and intelligent technology capabilities.

- Supported revenue growth through milestone-driven GTM plans.

Senior Director / Director, Product Marketing & Management DST Systems (SS&C)

Kansas City, MO 2012 – 2018

- Directed $125MM intelligent automation portfolio and launched analyst relations program.

- Rolled out Pragmatic Marketing framework to align product, GTM, and marketing teams.

- Built buyer personas and segmentation models to inform positioning and targeting.

- Partnered with Sales and Product to increase win rates and accelerate deal cycles.

Technical Skills & Tools

Salesforce HubSpot Marketo Google Analytics Tableau Adobe Creative Suite Jira Miro Asana Slack ChatGPT Google Gemini Microsoft Visio IBM Blueworks BusinessOptix BPM Suites – AWD/Chorus, Pega, Appian

Education & Certifications

MBA – Marketing & Management, Rockhurst University Kansas City, MO

BA – Psychology, Rockhurst University Kansas City, MO

Certifications:

- Pragmatic Marketing Certified

- Executive Leadership Program – Washington University

- Advanced AI Strategy (2025)

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