SASSON BASHA
Luxury Brand Executive Client Relations International Sales Leadership
New York, NY 10023 • 917-***-**** • ************@*****.*** • linkedin.com/in/sasson-basha-77253936
PROFESSIONAL PROFILE
A distinguished luxury brand executive and client relations specialist with over three decades of experience building deep, trust-based relationships with the world's most discerning clientele — including royalty from the Gulf States, Hollywood personalities, Fortune 500 executives, and international heads of industry. Known for an exceptional ability to create emotional confidence around significant purchase decisions, transforming first-time clients into lifelong brand ambassadors.
Multilingual communicator — fluent in English and Hebrew, conversational in Arabic — with an innate sensitivity to cultural nuance and international protocol. Brings the rare combination of commercial acumen, genuine warmth, and high-level discretion that defines excellence in maison-level luxury retail. Relationships cultivated across decades remain active today, spanning senior circles in government, finance, and global business.
CORE COMPETENCIES
Ultra-High-Net-Worth Client Relations & VIP Service
Luxury Brand Positioning & Storytelling
Customized Collection Advisory & Bespoke Design Consultation
International Market Development & Global Distribution
Brand Strategy, Visibility & Awareness
New Business Development & Partnership Cultivation
Team Leadership, Mentoring & Training
Multilingual Communication: English, Hebrew, Conversational Arabic
CAREER HIGHLIGHTS
•Generated over $100M in sales; directed the global distribution of the Aaron Basha brand across more than 20 countries.
•Named Rookie of the Year after selling 50% of luxury residential units in a Manhattan new development project within the first year.
•Developed a network of 125 national couture-level retail partners including Neiman Marcus, Saks Fifth Avenue, Mayors Jewelers, and London Jewelers, alongside international boutiques at Harrods London, Bloomingdale's Dubai, Printemps Paris, and Mitsukoshi Japan.
•Received prestigious display design awards and secured prominent editorial features in leading international fashion publications.
•Successfully closed 15 new development deals generating $18M within six months at Corcoran Group.
PROFESSIONAL EXPERIENCE
R NEW YORK 2024 – Present
Licensed Real Estate Salesperson New York, NY
Joined R New York — a family-owned, top-5 ranked brokerage in Manhattan — after two years at Corcoran, drawn by the firm's culture and alignment with a relationship-first approach to luxury real estate. Expanded focus into high-end residential and commercial mandates including luxury townhouses, boutique hotels, and hospitality assets across Manhattan and Europe.
This chapter became the natural convergence point of a 35-year career — connecting luxury, real estate, and international relationships into a unified practice. Leveraged a lifelong network of high-net-worth individuals, government contacts, and business leaders across multiple industries to source and facilitate off-market opportunities at the intersection of real estate, hospitality, and cross-border capital.
•Represent buyers and sellers of luxury residential properties including townhouses and high-value Manhattan assets.
•Active in the hospitality sector, advising on boutique hotel acquisitions and dispositions in Manhattan and across Europe.
•Bridge relationships across industries — luxury, real estate, finance, and government — to surface and structure new investment opportunities.
•Conduct cross-border outreach to international capital sources, connecting decades-long relationships with current deal flow.
CORCORAN GROUP 2022 – 2024
Sales Representative New York, NY
Entered the real estate industry and applied the same relationship-first philosophy that defined a decades-long luxury career to high-value residential and commercial transactions. Built immediate credibility with buyers, sellers, and investors through deep client listening, rigorous due diligence, and personal follow-through.
•Named Rookie of the Year after closing 15 new development deals generating $18M within the first six months.
•Conducted due diligence and risk mitigation across luxury residential, multi-family, and commercial property types.
•Engaged international investment funds on US market opportunities, leveraging existing cross-border relationships.
•Expanded broker and investor network through strategic open houses, targeted outreach, and referral cultivation.
AARON BASHA CORP. 1996 – 2021
President & Client Relations Director New York, NY
Served as a founding force in building one of New York's most recognized fine jewelry brands — from a single Madison Avenue boutique to a globally distributed luxury house. Held full commercial, operational, and client-facing responsibility across a 25-year tenure, leading a team of 15 while personally managing the brand's most valued client relationships.
At the Madison Avenue flagship, served as the face of the brand to an elite international clientele — royalty from the Gulf States, Hollywood personalities, and Fortune 500 executives. Personal attention, cultural sensitivity, and genuine warmth directly drove significant revenue and repeat business for the brand, with loyal clients returning across decades to expand their personalized collections. Created an environment where clients felt known, celebrated, and understood — consistently converting first-time visitors into lifelong brand ambassadors. Guided clients through the design of customized pieces, bringing patience, deep product knowledge, and a personal investment in their milestones to every interaction.
Relationships built during this period have endured well beyond the boutique, with close personal and professional ties maintained to individuals in senior positions across government, international finance, and global business.
•Led global sales and distribution across Japan, the UK, UAE, Bahrain, Qatar, Russia, Ukraine, Switzerland, Italy, Hong Kong, Saudi Arabia, Turkey, and Greece.
•Built a network of over 200 retail partners and 20 global distributors across 20+ countries.
•Developed 125 national couture-level retail accounts including Neiman Marcus, Saks Fifth Avenue, Mayors Jewelers, and London Jewelers.
•Established international boutique presence at Harrods London, Bloomingdale's Dubai, Printemps Paris, and Mitsukoshi Japan.
•Collaborated with design and manufacturing teams to create innovative fine jewelry charm collections for global market launches.
•Secured media interviews, speaking engagements, and prominent fashion editorial coverage to elevate brand visibility internationally.
RAYMOND WEIL WATCH CORP. 1986 – 1996
Corporate Sales Representative New York, NY
Launched career in luxury goods, developing and supervising exclusive distribution partnerships with premier couture retailers and department stores across the NY/NJ region. Built the commercial instincts and relationship discipline that would define a 35-year career in luxury.
•Established and managed distribution partnerships with Tourneau, London Jewelers, Saks Fifth Avenue, Bloomingdale's, and Macy's.
•Represented the USA division at the prestigious Basel Fair, showcasing products to an international audience.
•Traveled to Switzerland with the company president to advise on product selection and buying strategy for the US market.
LANGUAGES
English (Fluent) • Hebrew (Fluent) • Arabic (Conversational)