Performance Marketing & CRM Automation Specialist

R A G H U N A T H P E R I Y A S A M Y

Dubai, UAE +971-**-***-**** ************@*****.*** linkedin.com/in/raghunathkpr Performance Marketing & CRM Automation Specialist AI-Assisted Web & App Builder P R O F E S S I O N A L S U M M A R Y

Results-driven Performance Marketing & CRM Automation Specialist with 5+ years of proven success in Meta Ads, Google Ads, Go High-level CRM, and lead generation — plus hands-on AI-assisted development of live web and mobile applications. Expert in GHL pipelines, WhatsApp/email automation workflows, and end-to-end funnel strategy driving measurable enrollments and revenue growth. Skilled vibe-coder delivering production-ready products using Claude, ChatGPT, Google Antigravity, and Cursor across education, real estate, construction, and fitness verticals. C O R E C O M P E T E N C I E S

Meta & Google Ads (PPC) Go High-level CRM & Automation WhatsApp & Email Workflows

Lead Generation Funnels SEO (Technical + On-Page) Landing Page & Funnel Optimization

AI-Assisted Web Dev (WordPress/Elementor) Mobile App Dev (iOS & Android) Vibe Coding & AI Workflows

Claude · ChatGPT · Google Antigravity · Cursor Google Analytics & GTM Amazon Ads / Helium 10 P R O F E S S I O N A L E X P E R I E N C E

Performance Marketing & CRM Automation Specialist

Eminent College Dubai, United Arab Emirates Dec 2025 – Present

• Manage Meta Ads campaigns for student lead generation (Edmonton, Canada) — generating 180+ qualified leads/month at

~$13 CAD CPL via audience segmentation, A/B creative testing, and bid strategy refinement.

• Build and manage end-to-end Go High-level CRM system — pipelines, WhatsApp + email automation sequences, lead tracking dashboards — driving inquiry-to-enrollments conversions.

• Built and manage 2 live WordPress/Elementor websites using AI-assisted development: Eminent College beauty school

(prometheus.eminentcollege.ca) and Royal Crest Contracting UAE (

• Integrate GTM + GA4 across all web properties; execute SEO strategies (technical + on-page) to improve organic rankings and reduce paid channel dependency.

Marketing Officer & IT Specialist

Shahstha Real Estate Dubai, United Arab Emirates Aug 2025 – Oct 2025

• Planned and managed Meta and Google Ads campaigns, optimized landing pages, and implemented SEO strategies to generate qualified real estate leads.

• Oversaw website performance, CRM systems, and IT infrastructure ensuring data security and consistent system uptime.

• Aligned marketing campaigns with business objectives, improving ROI and lowering lead acquisition costs. Digital Marketing Specialist

Viva Tech Solutions Chennai, India Sep 2023 – Oct 2023

• Launched and optimized Go High-level marketing campaigns (subaccounts) and built CRM-integrated funnels to streamline campaign processes.

• Designed content strategy across social media platforms; managed multi-channel campaign performance tracking.

• Developed and implemented marketing funnels integrated with GoHighLevel CRM to streamline campaign processes E-commerce Specialist

Valley point Technologies Pvt Ltd Chennai, India Aug 2022 – Oct 2022

• Managed Amazon Sponsored Ad campaigns across multiple accounts using Helium 10 for keyword analysis, competitor research, and bid optimization — achieving lower ACOS and improved ROAS.

• Utilized Helium 10 for keyword analysis, competitor evaluation, and market trend tracking, achieving lower ACOS.

• Provided detailed performance reports and actionable insights to clients using search term reports and campaign data. Digital Marketing Analyst

Deltamatics Solutions Pvt Ltd Chennai, India Jan 2021 – Jul 2022

• Executed cross-channel marketing strategies: audience targeting, test setup, performance tracking, and reporting across SEO, paid, and social.

• Audited brand websites; implemented keyword research, metadata enhancements, link building, and A/B testing on landing pages.

Digital Marketing Lead

Go Ireland Chennai, India Oct 2019 – Jan 2021

• Developed and executed SEM/PPC campaigns via Google AdWords; conducted large-scale data analysis to identify campaign optimization opportunities.

• Conducted in-depth data analysis to identify trends and actionable insights for campaign enhancement.

• Monitored campaign performance metrics and provided optimization recommendations to improve results Digital Marketing Associate

Vesta Power Pvt Ltd Chennai, India May 2018 – Sep 2019

• Monitored social media platforms and industry sources to track market trends and competitive activity.

• Analysed performance metrics including lead generation, rankings, crawl logs, and site data to identify SEO opportunities.

• Collaborated with external vendors and led negotiations to secure favourable outcomes for clients. Associate Software Engineer

Kclink Technologies Pvt Ltd Bengaluru, India Aug 2013 – Feb 2016

• Designed and developed dynamic web forms using ASP.NET and C# to enhance user experience.

• Built and managed SQL databases including tables and stored procedures for efficient data retrieval.

• Applied ASP.NET Validation Controls and JavaScript to enforce accurate data entry processes. AI- A S S I S T E D P R O J E C T S & L I V E B U I L D S

• UdalFit — Fitness Web & Mobile App — Full-stack fitness platform built solo via AI. Live on web + iOS + Android.

• Eminent College Website — Beauty college Edmonton CA — WordPress/Elementor, GTM/GA4, SEO-optimized.

• Royal Crest Contracting Website — UAE construction company Ajman — portfolio, services, social integration. AI Stack: Claude (Anthropic) • ChatGPT (OpenAI) • Google Antigravity • Cursor • WordPress • Elementor • Netlify • GTM / GA4 • Prompt Engineering

E D U C A T I O N & C E R T I F I C A T I O N S

M.Sc — M Kumaraswamy College of Engineering, India (2008–2013) CERTIFICATIONS

Digital Marketing Certification l Performance Marketing l Google Analytics l Amazon Sponsored Product Ads l Certified Personal Trainer

(CPT) l CPR/AED

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