Marketing & Business Development Specialist

Erin Gaynor

**********@*****.*** 919-***-****

Career Profile

Creative marketing professional with a history of success in campaign creation, deployment, and execution as well as partnership development. Excellent communicator with a talent for business development, relationship building, and teamwork. Detail-oriented and goal-driven with dynamic promotional abilities in the areas of marketing and sales.

Areas of Expertise

Relationship Building

Contract Negotiation

Fund Development

Marketing

Event Planning

Critical Thinking

Networking

Project Management

Customer Service

Education

High Point University - High Point, NC

Bachelor of Arts, Human Relations

oMember of National Sorority - Phi Mu

Sober College of Addiction Studies – Sherman Oaks, CA

Attending for CADC-I (hours completed)

The Addictions Academy

Certified Interventionist

CADTP

SUDRC# 15135

Professional Experience

Arrive Recovery Thousand Oaks, CA March 2024- January 2025

Business Development/ Placement Specialist

Markets services by multiple means of communication and touch points (i.e., cold email, cold calling, grassroots marketing, drop-in visits, scheduled meetings, etc.).

Contacts prospective and current referring sources.

Identifies areas of growth from existing and new referral sources.

Attends community events and participates at various levels while representing Arrive Recovery Center and its divisions in the utmost positive and engaging manner.

Coordinates and attends scheduled meetings (i.e., breakfast, lunch, and/or dinner meetings) with referring sources.

Generates reports of business development efforts for the CEO.

Assists with administrative and additional marketing duties.

New Directions for Women Newport Beach, CA October 2023- March 2024

Admissions/ Intake Coordinator

Answers, scores, and dispositions of all calls into New Directions for Women utilizing the Call Tracking Metrics phone system

Completes pre-assessments, intakes, and paperwork for admissions

Communicates and collaborates with the clinical team on all admissions

Functions as the primary point of contact for the admission phone line

Manages Salesforce data for admissions, referrals out, and aftercare planning

Assists the marketing team with tours of the facility

Utilizing CTM, Salesforce, and Aura as primary platforms for data management for admissions and marketing

Inputs all viable lead data in Salesforce within the timeline established by management

Pacific Shores Recovery Newport Beach, CA February 2022- October 2024

Case Manager

Facilitated groups and held one-on-one counseling sessions, while carrying a caseload of 12-15 clients and leading 10 hours of groups per week.

Clinical coordination, treatment planning, and decision-making.

Audited clinicians’ charts and completed utilization reviews for all levels of care, treatment plans, and discharge summaries.

Case collaboration with other clinicians, families, treatment centers, and sober living homes.

Intake assessments and discharge planning

Completing and auditing insurance charting.

Crisis Management.

Renaissance Recovery Huntington Beach, CA February 2021- February 2022

Admissions/ Intake Coordinator

Responsible for responding to admissions inquiries. including but not limited to phone line calls and web-based inquiries.

Coordinate the pre-admit process for potential and planned clients.

Conduct pre-admissions assessments.

Verify benefits and fiscal responsibilities/costs.

Business development and networking with other mental health and SUD programs

Jaggaer Research Triangle, NC 2017-2019

Marketing Event Coordinator

Assist in the success of projects by maintaining consistent and effective communication with vendors, maximizing Jagger’s budget and net profits, and encouraging new and innovative ideas for the benefit of the project and company.

Assist in the definition of project scope and objectives, involving all relevant stakeholders and ensuring technical feasibility.

Collaborate with internal and external entities to incorporate all aspects of an event, including services not directly provided by the Company, to create one seamless experience. Create and maintain comprehensive project documentation to support and track each aspect.

Use project management tools to track project performance, expenditures, procurement, and report any possible or current roadblocks.

LexisNexis Raleigh, NC 2014-2017

Assistant Brand Marketing Manager, Business of Law & Litigation Services

Developed and executed comprehensive marketing and communications plans.

Coordinated Events, Meetings, Conferences, and Trade Shows. Planned all C-level events for my business. (Average 75-80 annually)

Retained Vendor relations, ensured all materials were shipped and received by the venue, oversaw set up and tear down of events, and maintained/coordinated staffing for events.

Managed and monitored budgets to ensure budgetary goals were consistently met and spending was within budgeted allowances.

Worked with Creative Services to create emails, web pages, invitations, signage, and various marketing collateral.

Supported cross-functional teams with pricing, new product launch, creating brand recognition and product positioning.

WNEM TV5 Saginaw, MI 2006-2010

Account Manager/ Executive

Sold TV, Radio, Internet, and digital marketing solutions.

Managed and maintained an existing customer base of over 100+ select business accounts.

Maintained and exceeded monthly new customer growth (20%) and customer retention quota.

Grew, built, and maintained relationships with key decision-makers, particularly C-level executives.

Worked to achieve corporate, station, and team goals while constantly meeting individual budget goals.

Able to see the entire sales process through, from prospecting and nurturing, to implementation, with emphasis on larger accounts

Midland Area Chamber of Commerce Midland, MI 2005-2006

Membership Development Coordinator

Responsible for business-to-business development and membership (sales)

Implemented all chamber fund development programs, providing the total organization’s annual operating budget.

Met annual membership sales and fiscal/ budgetary goals in the first six (6) months of employment.

Led and facilitated Chamber Member training and Ambassador training. Worked with the Board of Directors and the CEO Roundtable meetings and trainings.

Planned all aspects of professional, developmental/training, social, and golfing events sponsored or co-sponsored by the chamber.

Skills

Microsoft Word • Microsoft Office • PowerPoint • Microsoft Publisher • Microsoft Excel

Dreamweaver • Adobe InDesign • Salesforce • Eloqua • KIPU

Awards

Leadership Midland- Midland Leader of the Year- Leadership Development Delegate- Rookie Realtor of the Year

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