Regional Commercial Executive & P&L Growth Leader

CARLOS BAISTRA

***** ** ***** ****** *****, FL **196 H: 786-***-**** ************@*****.***

REGIONAL BUSINESS MANAGER SENIOR COMMERCIAL EXECUTIVE

Strategic Growth • P&L Management • International Operations • Business Development

Results-oriented Senior Commercial Executive with over 20 years of experience driving multi-million dollar revenue growth across Latin American and Caribbean markets. Expert in developing high-impact business strategies that enhance brand identity, optimize operational efficiency, and cultivate lucrative strategic partnerships. Proven leader in managing large-scale projects within fast-paced, multicultural environments. Fluent in English and Spanish.

Areas of Expertise

Strategic Planning: P&L Management, Budget Analysis & Oversight, Change Management.

Commercial Leadership: Sales Force Restructuring, Business Intelligence, Market Cultivation.

Marketing & Branding: Corporate Identity, Public Relations, Product Launches (15+ Lead Products).

Operations: Supply Chain Logistics, Warehousing, Project Management, Safety Compliance.

PROFESSIONAL EXPERIENCE

NIPRO MEDICAL CORP. Miami, FL 2004 – 2026 ($500M Division of a $5.9B Global Medical Device & Hemodialysis Manufacturer)

Regional Commercial Manager – Latin America & Caribbean Direct sales, marketing, and operational strategy for a major division spanning multiple foreign branches and distributor networks.

Revenue Growth: Consistently drove double-digit territory growth for 10 consecutive years.

Budget Performance: Achieved 110% of sales budget and increased income targets by 10% through targeted change management.

Profitability: Led an $8M profit initiative while successfully reducing operational expenses by 12%.

Market Expansion: Successfully launched 15 lead products and established dedicated Business Intelligence teams to capture market share.

Recognition: Honored as "Regional Sales Manager of the Year" for 8 consecutive years.

ABCO PRODUCTS Miami, FL 2003 – 2004 (Leading Janitorial Products Manufacturer – $25M Annual Sales)

Sales and Operations Manager Tasked with researching and implementing marketing strategies to modernize sales force operations.

Turnaround: Reorganized the sales team and rebuilt customer service groups, resulting in a 12% revenue increase and a 10% rise in operating income.

Efficiency: Reduced expenses to 11% below plan through rigorous operational oversight.

Diversification: Diversified the organizational portfolio by introducing new product lines to capture untapped market segments.

PEPSICO Merida, Mexico 1996 – 2002 (Multinational Beverage & Snacks Manufacturer – $35M Snack Division)

Business Unit Manager Directed full P&L and distribution logistics for the Yucatan Peninsula, focusing on business turnaround strategies.

Financial Impact: Increased sales by 17% and operating income by 19% while maintaining expenses 5% below budget.

Margin Improvement: Enhanced margins by 16% through the reduction of price discounting and standardization of costs.

Erosion Control: Mitigated sales erosion by refocusing operations on high-growth, profitable brand products.

KRAFT FOODS DE MEXICO Merida, Mexico 1992 – 1996 (Global Consumer Goods Manufacturer)

Operations Manager Led a 12-person team overseeing Logistics, Warehousing, and Customer Service.

Operational Excellence: Achieved 98.5% on-time shipment rate and 99.4% inventory accuracy.

Safety & Productivity: Established the hazardous safety team and improved overall department productivity by 7%.

EDUCATION

Master of Science in Business (Operations) Instituto Tecnológico de Mérida

Industrial Engineer Instituto Tecnológico de Mérida

TECHNICAL SKILLS

Tools: Advanced Business Intelligence (BI) software, ERP Systems, Microsoft Office Suite (Expert Excel/PowerPoint).

Soft Skills: Creative Problem Solving, Executive Communication, Cross-Functional Team Leadership.

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