Amazon PPC Specialist - 3+ Years Experience

Amazon PPC Specialist Digital Marketing Professional

Katni, Madhya Pradesh 963******* ************@*****.*** LinkedIn: [Your Profile] Highly accomplished Amazon PPC Advertising Specialist with 3+ years of strategic expertise in designing and executing high-impact advertising campaigns. Proven record of delivering measurable ROI improvements through data-driven optimization, advanced keyword strategies, and performance analytics. Expertise in managing multi-million rupee ad budgets while maintaining optimal ACoS and maximizing seller profitability. E-commerce & PPC

Analytics &

Optimization

Tools & Platforms

Amazon PPC Strategy

Performance

Analytics

Amazon Seller

Central

Sponsored

Products/Brands

Data Visualization Google Analytics

Campaign Scaling A/B Testing MS Excel

Bid Management Conversion Tracking Microsoft Office Budget Optimization Search Term Analysis Canva

Evitamin Business Consulting Pvt. Ltd. Indore, Madhya Pradesh January 2021 – Present 3 Years

Campaign Strategy & Management

Spearheaded development and execution of Amazon PPC campaigns across diverse product categories, delivering consistent improvements in ROI and advertising efficiency

Managed end-to-end Sponsored Products and Sponsored Brands campaigns with emphasis on scalability, profitability, and sustainable business growth PRIYANSHI AGRAWAL

EXECUTIVE PROFILE

CORE COMPETENCIES

PROFESSIONAL EXPERIENCE

Amazon PPC Executive

Oversee multi-account advertising portfolio with strategic focus on campaign performance benchmarking and goal alignment

Data Analysis & Optimization

Conduct comprehensive keyword research and search term analysis using advanced filtering techniques to identify high-intent, high-converting keywords Implement data-driven bid strategies and budget allocation models resulting in reduced wasted ad spend and improved campaign relevance Monitor critical KPIs including CTR, Conversion Rate, ROAS, and ACoS; deliver detailed performance reports with actionable insights for stakeholder decision- making

Performance Improvement

Execute systematic A/B testing on keywords, ad structures, and targeting parameters to identify winning combinations and scaling opportunities Optimize ad placements and targeting strategies based on real-time performance data and market trend analysis

Maintain continuous competitive analysis and stay current with Amazon PPC algorithm updates and industry best practices

Stakeholder Management

Partner with Amazon sellers and cross-functional teams to establish campaign objectives, communicate progress metrics, and provide strategic updates Translate business objectives into measurable campaign KPIs and deliver transparent performance reporting

Bachelor of Business Administration (BBA)

RDVV University, Jabalpur, Madhya Pradesh

Senior Secondary (12th) & High School (10th)

CBSE Board

Marketing & Analytics: Keyword Research Campaign Optimization A/B Testing Competitor Analysis Performance Reporting Market Trend Analysis Business Functions: Campaign ROI Management Budget Allocation Seller Communication Performance Metrics Analysis Strategic Planning EDUCATION

PROFESSIONAL CERTIFICATIONS

• Digital Marketing with MICA – UpGrad

• Growing Business with Facebook

Amazon Seller Central Certification (Implied through 3+ years professional experience)

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TECHNICAL PROFICIENCIES

Hindi – Native Proficiency

English – Fluent

LANGUAGES

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