Data-Driven Digital Marketing Analyst

Satyanarayana Vyshnavi Dara

Texas, USA +1-940-***-**** *********************@*****.*** LinkedIn Professional Summary

Digital Marketing Analyst with around 5 years of experience driving data-driven marketing strategies, optimizing user journeys, and improving campaign performance across healthcare and financial platforms. Proficient in SQL, Python, Power BI, Tableau, HubSpot, Google Analytics, and marketing automation for audience segmentation, A/B testing, and funnel optimization. Successfully executed 1,200+ patient engagement campaigns quarterly. Skilled in SEO, SEM, PPC, email marketing, paid social campaigns, and multi-channel attribution modeling, enhancing organic search visibility and reallocating budgets dynamically to improve ROI by $200k per quarter. Experienced in predictive modeling, journey mapping, and UX optimization with Figma wireframes. Education

Masters of Science in Advanced Data Analytics University of North Texas, Denton, Texas Skills

● Digital Marketing Strategy & Campaigns: Targeted healthcare campaigns, SEO strategy, SEM management, PPC optimization, content marketing, email marketing, paid social campaigns, lead generation, campaign planning and execution

● Analytics & Data-Driven Insights: Google Analytics, Mixpanel, Adobe Analytics, Amplitude, Hotjar, funnel analysis, user behavior analytics, conversion tracking, A/B & multivariate testing, engagement analysis

● Marketing Automation & CRM: HubSpot, Marketo, Salesforce, Mailchimp, automated lead nurturing, workflow automation

● Conversion Rate & UX Optimization: Journey mapping, UX research, wireframing (Figma), personalization, heatmaps

● Reporting & Data Analysis: SQL, Python, Advanced Excel, Power BI, Tableau, KPI tracking, revenue and campaign forecasting

● Campaign Performance & Strategy: ROI analysis, budget allocation, multi-channel marketing, audience segmentation

● Tools & Platforms: Google Tag Manager (GTM), Google Search Console, CRM systems, data visualization tools Experience

Elevance Health,United States Jan 2025– Present

DigitalMarketingAnalyst

● Designed and executed healthcare marketing campaigns using behavioral segmentation, predictive lead scoring, and automated workflows, enabling 1,200+ patient engagement campaigns quarterly and increasing lead-to-consultation conversions.

● Analyzed multi-channel user behavior with Google Analytics, Mixpanel, and SQL dashboards, optimizing patient journey flows and increasing high-value portal logins by 2.5 per month.

● Managed PPC and paid social campaigns on Google Ads, Meta Ads, and LinkedIn Ads for healthcare services, reallocating budgets dynamically to improve campaign ROI by $200k per quarter.

● Implemented HubSpot and Marketo automation workflows, streamlining lead nurturing and reducing manual intervention from 6 hours/day to under 2 hours/day while improving follow-up efficiency.

● Built interactive Tableau dashboards to monitor KPIs for patient acquisition, retention, and health service engagement, delivering real- time insights to executive stakeholders.

● Conducted A/B and multivariate testing for healthcare landing pages, email campaigns, and patient outreach journeys, improving form submission efficiency by 2.8 and reducing time-to-appointment scheduling.

● Developed advanced Excel and Python-based predictive models for campaign performance, revenue forecasting, and patient retention, enabling healthcare marketing teams to prioritize interventions.

● Integrated SEO, SEM, and Google Tag Manager implementations, enhancing organic search visibility for healthcare services pages, increasing high-intent search impressions from 7,000 to 15,000 per month. Mphasis, India Jan 2019– Dec 2022

Marketing Data Analyst

● Examined customer transaction and engagement data across retail and financial platforms, identifying high-value segments and optimizing campaign targeting, enabling 2,500+ targeted campaigns annually with improved reach.

● Orchestrated SQL-based dashboards and automated Power BI reports, reducing manual reporting effort from 20 hours/week to 6 hours/week for marketing and finance teams.

● Constructed A/B testing strategies for promotional campaigns and landing pages, increasing average click-throughs from 1,200 to 2,350 per week on high-traffic product pages.

● Established predictive customer churn and upsell models using Python and ML algorithms, leading to 45,000+ proactive engagement notifications sent to at-risk customers.

● Programmed SEO optimization strategies for product and campaign pages, improving organic search visibility and increasing top-10 keyword ranking pages from 80 to 150.

● Oversaw Google Analytics and Tag Manager implementations for finance and retail websites, tracking over 50 discrete user actions to refine targeting and content strategy.

● Architected personalized email campaigns using behavioral segmentation and automation tools, increasing monthly email opens from 12,000 to 19,500 and click-through interactions from 3,400 to 4,450.

● Partnered with UX and product teams to optimize customer journey and session flow using Figma wireframes, decreasing session drop- offs from 2,000 per week to 950 on priority funnels.

● Engineered multi-channel marketing attribution models, reducing budget misallocation by $120k annually and accelerating ROI evaluation cycles from 10 days to 4 days.

● Built predictive revenue and campaign forecasting models using SQL, Python, and historical marketing data, enabling quarterly campaign planning in 5 days instead of 15.

Contact this candidate