Sales Operations & Team Development Leader
Resume:
Latasha Kay Yardley 830-***-**** / ************@*****.***
New Braunfels, TX https://www.linkedin.com/in/kay-y-bb702478/
Sales Manager
Dynamic leader with 8+ years of expertise in sales operations and team development. Proven ability to optimize onboarding, exceed sales targets, and drive business growth through streamlined processes and effective coaching. Recently performed as District Manager with 6 years of experience in the alcohol industry.
Select Career Highlights
Team Leadership & Training: Successfully onboarded and trained 15+ sales representatives, improving team efficiency and contributing to a 20% increase in regional sales performance.
Operational Excellence: Designed and implemented SOPs for multi-state operations, reducing onboarding time by 30% and standardizing processes across the division.
Sales Performance: Exceeded annual QIP brand goals by 25% through strategic coaching, effective account management, and team-driven sales initiatives.
Professional Overview
favorite brands distributing– Kyle, TX 06/2025– 5/2026
market development specialist
Drives company growth by identifying, entering, and expanding market share. Growing the distribution needs of existing sales in accounts including retail and on premise.
Conducts presentation of portfolio.
Consult and schedule pairings/ tasting with new and existing buyers.
Visits accounts frequently to provide service and maximize revenue potential. Support their business strategies, goals, and objectives.
Coordinates supplier ride along and entertain.
Educates the customer on the right products for them.
Meeting expectations for PFP and state spirit, wine, and beer goals.
Train new employees.
REPUBLIC NATIONAL DISTRIBUTING COMPANY – Schertz, TX 01/2025– 6/2025
COMBO SALES LEAD, ON PREMISE
Managing a designated field sales territory to advance and secure sales. Servicing the needs of existing sales accounts while driving incremental business growth through informed and consultative selling techniques.
Establishes individual sales plan that considers customer needs and geographies to create effective and efficient customer outreach.
Consult and schedule pairings/ tasting with new and existing buyers.
Visits accounts frequently to provide service and maximize revenue potential. Support their business strategies, goals, and objectives.
Responsible for merchandising activities (POS, inventory checks)
Educates the customer on the right products for them.
Meeting expectations for wine & spirit goals. Spirit surveys and features included.
Republic National Distributing Company – Schertz, Tx 02/2021 – 01/2025
District Manager
Led sales operations and team development across multiple states. Recruited, hired, and trained inside sales representatives and new district managers while implementing strategic onboarding processes. Created and maintained SOPs and contact rosters, facilitated team meetings, and conducted supplier training sessions. Provided leadership in meeting sales objectives, driving performance metrics, and maintaining operational standards. Supported national account sales planning by developing forecasts and ensuring resources aligned with business strategies.
Revised the onboarding process to improve efficiency and quality, successfully training new sales representatives.
Expanded the division by traveling to train new sales teams and incoming district managers.
Designed and implemented state-level SOPs and contact rosters to improve operational consistency.
Facilitated and instructed the company’s Sales Academy, boosting team competencies.
Achieved sales performance targets by coaching teams and executing strategies aligned with QIP brand goals.
Republic National Distributing Company – Schertz, Tx 12/2018 – 02/2021
Inside Sales Representative
Managed a designated route of on- and off-premise accounts in the Lafayette, Louisiana market, handling customer interactions, order processing, and account maintenance. Delivered professional sales presentations and achieved sales metrics by maintaining product knowledge and adapting to customer needs. Supported team development by training new representatives and improving operational workflows.
Trained new sales representatives and supported their integration into the team.
Contributed feedback to improve sales platforms such as Greatvines and eRNDC.
Executed monthly sales goals, consistently exceeding expectations.
Registered accounts with eRNDC, enhancing the customer ordering experience.
Corpus Christi Financial Group – Corpus Christi, Tx 04/2016 – 02/2017
Client Services Associate
Provided exceptional customer service by scheduling appointments, processing financial transactions, and managing client accounts. Ensured compliance with financial regulations, prepared materials for client meetings, and facilitated office operations. Supported team development by training new employees and improving operational workflows.
Processed beneficiary claims and managed account transactions efficiently.
Conducted trades, ensuring compliance and accuracy.
Trained new employees, improving onboarding and office operations.
Internship Experience
Texas State University – San Marcos, Tx 01/2020 – 12/2020
Student Representative, Alpha Sigma Lambda Tau Beta
Managed operations for Alpha Sigma Lambda Tau Beta chapter, including member communications, financial accounts, and event coordination. Restored chapter email and PayPal accounts, streamlined processes with Google Forms, and successfully organized virtual pledge and initiation ceremonies.
Education & Credentials
Masters in Science, Interdisciplinary Studies, Occupational Workforce, & Leadership (2020) – Texas State University, San Marcos, Tx
Bachelor in Applied Science, Education (2016) – Texas A&M University, Corpus Christi, Tx
Associate in Applied Science (2014) – Del Mar College, Corpus Christi, Tx
Certifications: WSET II Wine Certification WSET II Spirit Certification
Core Strengths
Customer Service Effective communication Word Excel PowerPoint Outlook 10-key / 55 wpm Telephone etiquette TABC/ ATC/ ABLE/ FLORIDA state regulations ASW ALPHA PA eRNDC Talk Desk OnBase Greatvines
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