Data-Driven Social Media & Consumer Insights Strategist

PETERIKA

PROFILE INFO

WORK EXPERIENCE

EDUCATION & CREDENTIALS

EXPERTISE

Social Media Strategist Consumer Insights Professional with 8+ years of experience spanning marketing events, social media management/strategy, social listening, and data reporting. Known for building data-informed strategies that turn engagement signals, sentiment trends, and platform analytics into clear decisions that shape content, messaging, and audience targeting. Sprinklr Certified with hands-on experience across Brandwatch, Meltwater, Sprout Social, and native platform analytics, with a proven track record of translating insights into action for senior cross-functional stakeholders across various social platforms. Sprinklr (Certified) Brandwatch

Meltwater Sprout Social

Native Platform Analytics Social

Listening

Data Analysis Insights Reporting

Actionable Recommendations

Social Media Strategy Platform

Management

Community Engagement Sentiment

Analysis Audience Insights

Content Strategy Editorial Planning

Workflow Management

Brand Voice Tone Adaptation

Messaging Consistency

Multi-Account Portfolio Management

Publishing Operations

Paid & Organic Social Content

Programs

Cross-Functional Stakeholder Alignment

• B.A. Fashion Merchandising – Academy of Art

University

• B.A. Biblical Theology – The King’s University

• Python Certified – Mimo

• StoryBrand Certified – Murphy Marketing

• Azure Dev Ops, Asana, and Trello Proficiency

• Sprinklr Certified

Build data-driven reporting frameworks that translate campaign metrics into clear strategic recommendations across budget, audience segmentation, and content decisions.

Manage $600K+ in paid media across Facebook, Google, and YouTube for 60+ nonprofit clients, using performance data and audience insights to optimize spend, targeting, and creative direction.

Leverage platform analytics and sentiment trends to optimize campaigns, community engagement, and content performance in real time.

Social Media and PPC

Strategist

Click Non-Profit

December 2022- August

2025

REFERENCES

Professional

references available

upon request.

S O C I A L M E D I A S T R A T E G I S T

Social Media Strategist

Threatlocker

December 2025 - Present

Develop and execute data-informed social media strategies that drive engagement, brand awareness, and lead

generation, translating social listening insights into actionable content decisions.

Build end-to-end content strategy for the full creative team, guiding creators from data analysis through strategic direction to final execution.

Leverage platform analytics and sentiment trends to optimize campaigns, community engagement, and content performance in real time.

WORK EXPERIENCE CONTINUED ON NEXT PAGE

WORK EXPERIENCE CONTINUED

Managed social media strategy across multiple Twitter accounts for Learn TV shows, using performance data and audience insights to inform content planning, messaging, and publishing cadence.

Led integration of individual show accounts into the broader Learn TV social ecosystem, ensuring cohesive brand voice and a unified audience experience across channels. Maintained 24/7 publishing operations across global time zones, with QA, approvals, and tracking built into every workflow to ensure data integrity and brand consistency. Marketing Specialist

Microsoft ( Contract)

March 2022-August 2022

Social Media Manager

(Contract)

Lecerre

July 2020- Sept 2021

Developed and executed a comprehensive social media strategy for Lecerre Skincare, using audience data and engagement insights to shape content direction, campaign targeting, and brand positioning across digital platforms.

Built and managed editorial calendars, asset libraries, and campaign cadences rooted in performance data to ensure consistent, measurable brand presence. Designed influencer engagement models and digital touchpoint strategies for new product launches, leveraging sentiment analysis and audience insights to inform partnership decisions and messaging approach.

Social Media Manager

(Contract)

Art Unlimited

Nov 2019-April 2020

Spearheaded Account-Based Marketing strategies across social media for agency clients, using data-driven insights to optimize performance, refine targeting, and drive measurable results. Managed client relationships and marketing budgets while building social workflows with strict quality and delivery SLAs, ensuring every execution traced back to a clear strategic objective. Translated platform data and engagement insights into actionable recommendations that streamlined publishing operations and strengthened brand consistency across client accounts. Event Marketing Team

Member

State Farm

Jan 2018-July 2021

• Represented local agencies at expos and brand activations, generating hundreds of leads.

• Managed logistics and marketing materials for visibility efforts in local markets Social Media Analyst

Merkle/ Regions Bank

(Contract)

December 2022- March

2023

Built and maintained weekly and monthly social listening reports using Brandwatch and Sprinklr, delivering insights to executive stakeholders and content teams that directly shifted strategy, tone, and messaging.

Translated sentiment trends and audience data into clear recommendations that informed content calendar decisions and flagged brand reputation risks before they escalated. Created a consistent feedback loop between social listening data and content execution, ensuring publishing decisions were always rooted in what the audience was actually saying. FOR A FULL WORK HISTORY, RECOMMENDATIONS, AND ADDITIONAL EXPERIENCE, VISIT HTTPS://BIT.LY/4BQI2IK

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