Marketplace Operations & Catalog Management Professional

Meenakshi Bisht

******************@*****.*** +91-989******* Noida, India

SUMMARY

E-commerce professional with 5 years of experience in cataloging, managing inventory levels and handling the complex datasets to extract actionable insights. Skilled in optimizing search engine rankings, using e-commerce platforms and implementing effective product marketing strategies. The goal is to contribute to the growth and success of e-commerce businesses by applying strong organizational, communication and technical abilities in a specialized role.

WORK EXPERIENCE

University Living Accomodation Feb 2025 - Present

Subject Matter Expert-Catalog

• Managing and training a team of catalogers to ensure detailed and error-free information across all website listings.

• Leading automation initiatives to streamline workflows and reduce manual effort across the team.

• Conducting A/B testing to optimize website design and conversion rates.

• Developing & maintaining strong relationships with external partners to ensure smooth operations.

• Reviewing sales performance, MIS, and dashboards regularly and guide the team on corrective actions.

• Conducting regular WBR, MBRs with the partners to highlight business metric performance and building action plans.

• Collaborating with the marketing team to align advertising strategies with broader business goals.

• Conducting market research to identify emerging trends, tools, and technologies that can improve site performance.

Amazon Dec 2022 - Dec 2024

Product Compliance Sr. Associate

• Performed detailed compliance assessments to minimize misclassification risks and maintain high accuracy standards.

• Handled product listing obligations & ensured products were correctly labeled to support seamless logistics, including transportation and storage.

• Managed escalations, conducted RCA, and drove corrective actions to ensure issues were resolved and did not recur.

• Worked with internal teams to improve operational aspects of their business in providing a great consumer experience.

• Build communication channels at all levels, set proper expectations, provide clear status communications, and manage towards a growth plan.

Opulent Techpro Pvt Ltd. Mar 2021 - Dec 2022

Senior Process Analyst

• Managed complete catalog operations life cycle from initial catalog creation to the final uploads across multiple channels.

• Implemented strategies to improve organic ranking through SEO, keyword optimization, and enhanced product content.

• Optimized campaigns to achieve key performance metrics such as CTR, CVR, ACOS, ROAS.

• Monitored account perfomance, analyzed sales data and implemented growth strategies to improve revenue

& marketplace visibility.

• Ensured compliance with platform policies and guidelines to maintain account health.

• Optimized inventory planning and replenishment processes to improve fill rates and reduce stock-outs.

• Built strong client relationships and coordinated with cross-functional teams to ensure smooth execution of e-commerce operations and campaigns.

• Conducted regular competitor analysis to identify market trends, pricing strategies, and product opportunities.

• Monitored and analyzed customer reviews and feedback to identify areas for improvement. EDUCATION

IMS Unison University 2019 - 2021

Master's Degree in Business Administration

IHMS University 2016 - 2019

Bachelor's Degree in Business Administration

SKILLS

• Advanced Excel

• Adobe Photoshop

• Magento

• Helium 10

• Linnworks

• Amazon Seller Central

• Flipkart Seller Hub

• Shopify

CERTIFICATE

• Fundamentals of Digital Marketing with Google Garage.

• Diploma in Computer Applications and Programming.

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