KANCHAN KARWANI
SOCIAL MEDIA & BRAND MANAGER
? Jaipur Open to Relocation
CONTACT
&)_ ************@*****.***
Jaipur, Rajasthan
EXPERTISE
Social Media & Marketing
Social Media Strategy
Content Creation
Campaign Planning
Community Management
Influencer Marketing
Brand & Content
Brand Positioning
Copywriting
Content Calendar Management
Brand Shoot Planning
Analytics & Performance
Social Media Analytics
Campaign Optimisation
Audience Growth
Tools
Canva
Meta Business Suite
Meta Ads Manager
Airtable
Hootsuite
Mailchimp
EDUCATION
Rajasthan University
Bachelors of Commerce
2013-2016
Sikkim Manipal University
Masters of Business Administration
2016-2018
PROFILE
Results-driven Social Media and Brand Manager with 4+ years of experience driving
digital growth for lifestyle, hospitality, fashion, and luxury brands. Skilled in content
strategy, social media campaigns, and brand positioning across multiple platforms.
Experienced in Meta Ads Manager, influencer collaborations, and brand shoot
planning, delivering engaging campaigns that increase audience growth,
engagement, and brand visibility.
WORK EXPERIENCE
World of Tasveer
Social Media & Brand Manager
September 2024 — Present
+ Lead social media strategy and manage brand presence across platforms
* Run paid advertising campaigns using Meta Ads Manager.
+ Plan and direct brand shoots and oversee content production.
+ Manage influencer collaborations to expand brand reach
* Analyse campaign performance and optimise strategy.
+ Support recruitment by screening CVs and coordinating interviews.
Epic Businesses
Social Media Strategist & Business Manager
October 2023 - June 2024
Managed website development, updates, and page launches.
Tailored strategies for maximum impact and audience reach for MINDVALLEY.
Developed multimedia content including graphics, videos, and infographics for campaigns.
Repurposed podcasts and long-form videos into short-form social media content.
Managed newsletter campaigns using Mail Chimp.
Oversaw video editing workflow and coordinated the editing team.
Managed social media communities and audience interactions.
Adsgrip Consultancy
Project Manager, Social Media
Strategist and Content Writer
March 2023 - August 2023
Developed social media strategies for multiple brands,
Wrote SEO-focused content for websites and digital platforms,
Conducted market research and competitor analysis.
Monitored social media performance and optimised strategies.
Untangle Design
Content Writer and Social Media Manager
March 2022-2023
Created content for blogs, websites, and social media,
Managed social media accounts and audience engagement.
Executed content and social media strategies.
Collaborated with influencers to expand brand reach,
Planned and coordinated brand shoots and visual content.
Maintained consistent brand messaging across platforms.
Key Achievements
Increased social media engagement 40-50% organically through strategic
content and audience engagement.
Managed social media accounts with a combined following of 60Ks.
Executed influencer collaborations and digital campaigns to increase
brand visibility and reach.
Freelance Content Writer:
Created SEO-friendly blogs, articles, and website content.
Developed social media copy for multiple brands.
Wrote content for WhatsApp and email marketing campaigns.
Conducted research to ensure accuracy and relevance