Senior E-commerce Key Account Manager
Resume:
PINAR GÖKÇEK
Milan, Italy
linkedin.com/in/pinar-gokcek/
***********@*****.***
SUMMARY
As a seasoned e-commerce and marketing professional, I bring more than a decade of expertise spanning a wide spectrum, including localization, content creation, SEO, campaign management, UX, project management, brand communication, and search management. PROFESSIONAL EXPERIENCE
FLIX SE Remote
Senior Localization Manager Jan 2023 - Present
FLIX SE, founded in 2013, is a multinational mobility company offering low-cost bus and train travel across over 40 countries. With a workforce exceeding 5,000 employees, they generate over €1.5 billion in revenue annually and own major bus companies like Kamil Koç and Greyhound.
● Managed language content for the Turkish market, fostering alignment and collaboration between headquarters in Munich and the local team in Türkiye.
● Delivered captivating and culturally tailored translations, while crafting unique and creative content for web and app platforms, CRM systems, and marketing channels.
● Developed and executed local campaigns while adapting global campaigns for the Turkish market, ensuring alignment with cultural nuances and regional preferences.
● Managed project timelines and resources by identifying and assigning tasks to team members using JIRA and provided proactive client communication regarding project status, updates, and issue resolution.
● Led Quality Assurance (QA) projects for Tier 1 and Tier 2 markets, utilizing Hotjar and DataDog to gather user insights and feedback, contributing to data-driven improvements in web and app experiences.
● Collaborated closely with Product Owners, UI/UX Specialists, Researchers, and Developers, simplifying complex concepts into user-friendly copy.
● Established and managed account expectations, ensuring adherence to agreed-upon workflows and facilitating prompt issue resolution.
● Coordinated smooth onboarding for new staff with related training and documentation. FLIX SE Remote
Localization Manager Jan 2021 - Jan 2023
● Managed language content for the Turkish market, fostering alignment and collaboration between headquarters in Munich and the local team in Türkiye.
● Delivered captivating and culturally tailored translations, while crafting unique and creative content for web and app platforms, CRM systems, and marketing channels.
● Developed and executed local campaigns while adapting global campaigns for the Turkish market, ensuring alignment with cultural nuances and regional preferences.
● Managed project timelines and resources by identifying and assigning tasks to team members using JIRA and provided proactive client communication regarding project status, updates, and issue resolution.
● Led Quality Assurance (QA) projects for Tier 1 and Tier 2 markets, utilizing Hotjar and DataDog to gather user insights and feedback, contributing to data-driven improvements in web and app experiences.
● Collaborated closely with Product Owners, UI/UX Specialists, Researchers, and Developers, simplifying complex concepts into user-friendly copy.
● Established and managed account expectations, ensuring adherence to agreed-upon workflows and facilitating prompt issue resolution.
● Coordinated smooth onboarding for new staff with related training and documentation. MediaMarkt Türkiye Istanbul, Türkiye
UX & Content Senior Specialist Dec 2016 - Jan 2021 MediaMarkt, Europe's leading electronics retailer boasts over 1,000 stores in 13 countries, employing 80,000 people and exceeding €20 billion in annual revenue.
● Acted as the business owner, representing the country in global projects within Media-Saturn Holding.
● Spearheaded efforts to optimize website performance, focusing on site speed and SEO ranking enhancements, and ensuring the site consistently featured accurate and enriched product detail pages.
● Orchestrated campaigns on the site's search engine, including the preparation of reports for search terms and subsequent actions based on the findings.
● Designed, implemented, and analyzed A/B test scenarios, providing comprehensive reports on the outcomes.
● Undertook language key translations and conducted smoke tests during pre-app releases.
● Conducted customer feedback surveys and created action plans based on the results to enhance user satisfaction.
● Analyzed heat maps and click maps of the site, taking data-driven actions based on the insights obtained.
● Utilized recommendation tools to drive more leads and customers toward self-service options, reducing call center inquiries.
MediaMarkt Türkiye Istanbul, Türkiye
UX & Content Specialist Feb 2016 - Dec 2016
● Ensured the website consistently featured high-quality content, while also creating enriched product detail pages and facilitating their online deployment.
● Directed rate and review optimization projects, conducting daily testing of the checkout process to guarantee a seamless user experience.
● Collaborated closely with the IT team to promptly address any technical bugs or issues.
● Innovatively created new spaces for showcasing product offers and maintained a diligent approach to tracking and reporting on the sales performance of these offers.
● Leveraged external partnerships to co-create and execute high-performing campaigns, maximizing campaign effectiveness through collaboration with third-party specialists.
● Conducted daily analyses of customer browsing and purchase behavior, collecting data from multiple sources, and providing detailed insights to key stakeholders, facilitating informed decision-making.
● Monitored the performance of the onsite recommendation engine and proposed new algorithms or placement ideas.
MediaMarkt Türkiye Istanbul, Türkiye
Portal & Campaign Specialist Oct 2013 - Feb 2016
● Updated, maintained, and created website categories to enhance user navigation and overall website structure.
● Executed SEO strategies during content development to amplify website visibility, boosting user engagement.
● Executed optimization efforts and conducted measurements to gauge the effectiveness of advertising and traffic-driving activities.
● Managed demands and coordinated campaign operations, including planning, and implementing campaigns through internal channels.
● Produced and managed campaign target lists, created campaign dashboards, and conducted in-depth analyses of campaign and channel performance.
● Worked closely with partners and generated weekly and monthly reports, facilitating data-driven decision-making.
MediaMarkt Türkiye Istanbul, Türkiye
Personal Assistant to the CPO Jan 2012 - Oct 2013
● Prepared reports, presentations, and conducted analysis as needed to support decision-making processes.
● Maintained and managed the CPO's calendar, ensuring it was up-to-date and well-organized.
● Coordinated internal and external meetings, as well as domestic and international travel arrangements for the CPO.
● Liaised with the CPO's driver and handled invitations and their follow-ups.
● Collaborated with external organizations and caterers to ensure seamless event planning and execution.
● Managed a small private fund for incidental expenses and assisted in preparing expense claims for the CPO, including travel arrangements.
● Facilitated administrative arrangements with the headquarters in Germany when the CPO visited Germany.
● Acted as a crucial interface between staff and the CPO, promptly bringing urgent matters to the CPO's attention and appropriately delegating tasks.
● Organized welcome and farewell events for staff members.
● Provided backup support for the Personal Assistant to the CEO, COO, and CFO when required. INTERNSHIP
Intern - Bahçeşehir University, School of Government and Leadership 01.07.2011-18.10.201 Welcome Ser. Volunteer - UEFA 01.1 05.2008-01.07.200 Intern - Istanbul Chamber of Industry 8 01.02.2007-01.03.200 7
EDUCATION
Ph.D. in Political Science - University of Vienna 2009 – Master of Political Science - University of Vienna 2005 – 2009’ Associate’s Deg. Web Design & Coding - Anadolu University 2018 – 2020’ Associate’s Deg. Brand Communication - Anadolu University 2020 – 2022’ LANGUAGE SKILLS
Turkish: Native
English: Full professional proficiency
German: Limited working proficiency
Italian: Elementary proficiency
TECHNICAL SKILLS
Productivity & Collaboration Tools: G Suite, Jira, Microsoft Office Operating Systems: Windows, macOS
Design & Media: Adobe Photoshop, CapCut
Digital Marketing & Analytics: Google Analytics, Yandex Metrica, Google Trends, Hotjar, DataDog Software & Tools: Factfinder, Drupal, Phrase, Robusta Web Development: UI & UX, HTML & CSS
Programming Languages: Python, JavaScript
SOFT SKILLS
Project Management, Effective Communication, Problem Solving, Team Collaboration
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