Performance Marketer - Lead Generation & Ads

KASHISH JAIN

**************@*****.*** 882-***-**** linkedin.com/in/kashish-jain-065688276

WORK EXPERIENCE

Ecuzen Software Pvt. Ltd. – Jaipur March 2026 – Present Performance Marketer

• Generated 440 leads at 39.18 CPL with 17,237 ad spend, achieving 96,182 impressions and 31,492 unique reach

• Achieved 2.88% CTR demonstrating strong creative performance and precise audience targeting

• Managed end-to-end lead generation campaigns across Meta (Facebook & Instagram), LinkedIn, and Google Ads

• Planned, executed, and optimized paid ad campaigns to drive high-quality leads and improve conversion rates

• Handled Meta Ads and LinkedIn Ads including audience targeting, budget allocation, and performance tracking

• Worked on Google Ads campaigns (Search/Display) to increase website traffic and lead acquisition

• Installed and configured Meta Pixel, UTM parameters, and Google Tag Manager for accurate conversion tracking and attribution

• Monitored ad performance using key metrics like CTR, CPC, CPL, and ROI and made data-driven optimizations

• Coordinated on creative ad development including ad copies, visuals, and A/B testing strategies

• Managed and maintained social media accounts ensuring consistent branding and engagement

• Analyzed campaign performance and generated reports with actionable insights Tompli – Pune May 2025 – January 2026

Marketing Executive

• Managed social media and digital marketing campaigns including content planning, creative development, and posting schedules

• Executed Meta Ads campaigns for lead generation and brand awareness; monitored CTR, reach, engagement, and conversions

• Designed high-converting marketing creatives, reels, brochures, and pitch presentations using Canva

• Conducted vendor, competitor, and market research to identify growth opportunities

• Supported vendor onboarding and coordination through phone and email communication

• Collaborated with marketing and web development teams to improve website UX and content structure

• Assisted B2B outreach through targeted research and systematic follow-ups

• Built remarketing, lookalike, and custom audience segments to improve campaign performance Digitize Brand Hub (India) Pvt. Ltd. – Pune

Digital Marketing Intern

• Conducted technical audits and implemented on-page fixes (meta tags, headings, URL structure)

• Executed off-page activities including link building, directory submission, and social bookmarking

• Planned, set up, and managed Google Ads campaigns (Search & Display Network)

• Monitored ad performance and suggested optimizations to improve CTR and reduce CPC

• Designed and scheduled posts using Canva and Meta Business Suite

• Gained hands-on experience with email marketing tools such as Mailchimp for lead nurturing

• Tracked website and campaign performance using Google Analytics & Search Console Luminova – Pune June 2024 – August 2024

Business Development Intern

• Conducted desk research on lighting and home automation industry trends and competitors

• Built and maintained customer databases using Excel and telephonic verification

• Engaged B2B clients across residential, commercial, and industrial segments

• Supported marketing initiatives via social media, email marketing, and telecalling

• Prepared Bills of Quantities (BOQ) and quotations for project proposals EDUCATION

MIT World Peace University, Pune 2023 – 2025

MBA – Marketing

Maharaja Sayajirao University, Baroda 2020 – 2022

BA – English Literature

CERTIFICATIONS

• Amazon Sponsored Ads Advanced Certification

• Pinterest Media Buyer Certification

• Master in AI & Performance Driven Practical Digital Marketing

• Training in Graphics & Video Editing Using Canva Program

• Website Design Using WordPress Program

• Successful Completion of the Digital Marketing Internship Certification – Digitize Brand Hub

• Customer Relationship Management – IIM Bangalore (edX)

• Brand Management – IIM Bangalore (edX)

• Online Advertising & Social Media – IIM Bangalore (edX)

• Marketing Essentials – IIM Bangalore (edX)

SKILLS

Paid Advertising: Meta Ads (Facebook & Instagram) · Google Ads (Search & Display) · LinkedIn Ads · Amazon Sponsored Ads (Sponsored Products, Sponsored Brands – Advanced Certified) · Pinterest Ads (Media Buying, Campaign Setup, Performance+ Targeting – Certified Media Buyer) Tracking & Analytics: Meta Pixel Installation & Event Setup · UTM Parameter Setup & Tracking · Google Tag Manager · Pinterest Tag Installation · Conversion Tracking & Attribution · Google Analytics · Google Search Console Creative & Content: Marketing Creatives & Ad Copies · Reels & Video Editing · Canva (Posters, Brochures, Decks) · A/B Testing of Creatives · WordPress Website Design Other Tools: Meta Business Suite · Email Marketing (Mailchimp) · Microsoft Excel · Marketing Analytics · SQL Soft Skills: Decision Making · Communication · Team Working · Adaptability

Contact this candidate