Assistant Manager, Workplace Operations & Events

SHERINA SMITH

Long Island, New York 516-***-**** **********@*****.*** LinkedIN

Results-driven manager with 10+ years of experience in event coordination, contract negotiation, team leadership, utilizing strong communication and business administration. Adept at streamlining operations, optimizing budgets, and fostering strategic relationships to enhance brand impact, client satisfaction and push organization’s culture. Proven track record of being dedicated, autonomous, personable, and detailed. Focused on managing daily operations, building meaningful relationships, and keeping clients satisfied and successful. Confident in my skills contributing to your organization’s success and culture. KISS USA HQ, Port Washington, NY Feb 2024 – Present Assistant Manager (Workplace Operations & Event Coordinator)

• Successfully created and led a recurring company-wide event focused on employee engagement, overseeing full-cycle planning, logistics, execution, and post-event improvements.

• Manage event operations including venues, contracts, catering, AV, transportation, staffing, budgets, expenses and vendor coordination while supporting C-suite executives with scheduling, travel, meetings, and operational logistics.

• Develop employee process manuals and partner with IT on in-house mobile app development, including testing, documentation, and implementation.

• Improved operational efficiency by reducing project timelines by 10% and budgets by 20% without compromising quality.

• Maintained brand standards and professionalism while hosting high-profile leaders, celebrities, buyers, retailers, and clients.

• Interviewed and mentored international J-1 internship candidates, supporting placement and onboarding throughout their one-year program.

• Support workplace operations and employee experience initiatives by implementing SaaS reservation systems based on user feedback, maintaining commuter programs, managing office inventory, and developing departmental guidelines and process documentation.

• Manage operational workflows and administrative support functions, including processing invoices and vendor payments through SAP Concur, monitoring accounts payable status, and reporting budget updates to senior leadership.

Element Music LLC, New York, NY May 2021 – Present Production & On-Site Manager, Event Producer

• Conduct all phases of events from conception to completion, serving as the first point of contact for clients to ensure their vision, goals, and needs are met; develop event concepts, scout locations, coordinate logistics, manage event flow, and organize casting calls, hire musicians, office staff, and other talent for luxury social events.

• Coordinate budgets (labor, equipment, maintenance) assuring hitting yearly targets and tracking expenses. Execute all service contracts. Meet project deadlines. Troubleshoot problems. Operate in a fast-paced environment. Collect payments.

• Conduct weekly production meetings with staff and all support teams including media, marketing, development, and venue operations.

• Train new hires in business protocols, general programs, internal systems, and sales.

• Lead and coordinate event crews, prepare detailed post-event reports, and capture high-quality photos and videos to create engaging visual content for social media platforms. D&L Recording Studio, Brooklyn, NY Jan 2018 - Jan 2020 Owner and General Manager

• Managed the day-to-day operations of the studio flow for all studio rooms (recording, podcast, visual content) overseeing 12+ audio engineers, 100+ clients and high value recording equipment, ensuring seamless workflow and operational efficiency.

• Performed executive assistant and administrative duties, including phone and email management, calendar coordination, meeting organization, minute-taking, appointment scheduling, visitor reception, and post-visit client follow-ups to ensure exceptional customer experiences.

• Fostered and leveraged brand partnerships with Fender, Luc Belaire & RAW. executing campaigns, creating content, and hosting recurring networking mixers that generated over $10,000 in promotional value.

• Developed and implemented an educational program for students (elementary – high school) earning school credits in music & visual arts.

SHERINA SMITH

Long Island, New York 516-***-**** **********@*****.*** LinkedIN

• Strengthened customer loyalty and fostered long-term client relationships through personalized support, engagement, and follow-up initiatives.

Last Corporate Management, NYC, NY Jul 2015 - Sept 2020 Tour Manager/A&R/Travel Coordinator

• Managed all finances and budgets while coordinating cost-effective national and international concert tours, including travel, lodging, transportation, and meals, ensuring optimal customer satisfaction.

• Scouted global artists, secured publishing and modeling contracts, and acted as liaison between talent and executives; provided feedback on new music, built and managed executive relationships, booked rehearsal and recording sessions, and developed artists’ brands through social media, partnerships, and events.

• Strategized and executed album release rollouts, press campaigns, and brand activations; created social media content, collaborated with artists on merchandise, and negotiated licensing, royalty, and distribution deals.

• Directed daily operations and coordinated comprehensive itineraries spanning daily to annual planning. JP Morgan Chase & Co., Garden City, NY June 2013 - Dec 2015 Documentation & Lease Specialist

• Assessed and identified both auto loan and lease contract package irregularities in a high-volume atmosphere while resolving issues in a timely manner ensuring accuracy.

• Balanced contracts to catalog reports, ensuring updated systems with 100% on audit evaluations.

• Researched, investigated, and accordingly resolved all dealer issues/calls in minimal time in a concise and clear manner, increasing dealer satisfaction while minimizing the bank's risk. Rina Works LLC (Self Employed) – New York City, NY Jul 2012 - Present Music Manager/A&R

• Manage all artist logistics—travel, tours, events, and production teams—while securing publishing and brand deals, providing strategic creative direction, and identifying new talent and trends by attending showcases, camps, concerts, and industry events.

• Spearhead various profitable tours, song placements (licensing and sync) under labels such as Roc Nation, RCA, Warner Records, Shady Records, Sony and Empire

• Drive revenue growth and brand exposure by creatively developing new opportunities, maximizing placement outcome and leveraging a curated network of content creators, influencers, celebrities, publicists, brand agencies, A&Rs, radio promoters, attorneys, tour agents, and DJs to maximize engagement and strategic partnerships.

• Manage artist projects and repertoire, including song selections, coordinating recording sessions and overseeing producers and collaborators.

• Negotiate premier contracts, formulate strong industry networks, and strategize beneficial markets for festivals with agents to increase exposure and awareness to the brand. Accurately input royalty/split information in a timely fashion. Coordinate full lifecycle of all projects.

EDUCATION State University at Old Westbury - Old Westbury, NY - B.S. Psychology Dec 2012 LANGUAGE Creole, French, Spanish

EXPERTISE Adobe ADP B2B Budget Control Concur Customer Service Cvent Event Planning Google Suite High- Impact Presentation and Public Speaking Leadership and Personal Development Magento Marketing Master Tour Mediation and Problem Solving Microsoft Suite/365 Monday Negotiation OKTA Onboarding Organized Project Management Project Space SAP Concur Sales SharePoint Slack Smartsheet Social Media Strategic Planning Talent Scouting Team Building WebEx Workday Zoom

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