Graphic designer B2B and B2C audiences
Resume:
I am a Graphic Designer specializing in
marketing, brand identity, and both digital
and print design. I believe the best design
does more than just look good; it tells a
clear story and leaves a lasting impression.
From concept to execution, my goal is to
create smart, meaningful visuals that
connect with B2B and B2C audiences and help
brands stand out.
GRAPHIC DESIGNER
********.***@*****.***
marcoestrada.myportfolio.com
Education
Awards
Experience
* Redefined the visual identity for major entrepreneurship events, elevating the brand to a professional, corporate standard that successfully represented high-level sponsors like Sprouts.
* Led the brand development for startup projects, creating pitch decks that translated abstract business concepts into compelling visual stories for investors and partners.
* Designed event assets, including large scale signage and digital marketing materials, to ensure a consistent narrative across every touchpoint.
* Directed client event rebranding by designing print and digital marketing materials that enhanced promotion and audience engagement.
* Developed and executed user experience designs, ensuring cohesive and accessible visual communication across multiple platforms.
* Led direct client communications and creative strategy to ensure every design delivered a clear, impactful narrative that met professional industry standards.
* Translated immersive spatial narratives on the sales floor, creating visual environments that drove customer engagement and sales.
* Led the visual team to execute strategic store layouts, adapting global brand standards to connect with the local San Diego market. San Diego State University 2022 - 2024
Bachelor of Arts in Graphic Design
Southwestern College 2018 – 2021
Associate of Arts in Graphic Design & Studio Art
2024
* Awarded for outstanding achievement in graphic design, recognizing creativity, innovation, and potential as a first-generation designer. Susan Merritt Scholarship Award
AIGA San Diego/Tijuana
Graphic Design Intern at Zip Launch Entrepreneurship. 2024 – 2025
* Designed B2B and B2C marketing materials, including custom health plan pieces and event visuals while following strict brand and CMS compliance.
* Guided the creative direction for major branding projects and trained design team members to maintain high quality output.
* Created visual assets and managed data logistics for digital, email, and text campaigns while building an improved system to cut down material wait times. Multimedia Designer at Indigo Concepts. 2025 – Present Graphic Design Studio at San Diego State Univeristy. 2024 – 2025 Visual Merchandising at Tapestry. (Coach / Kate Spade) 2021 – 2024
* Brand Identity
* Visual Storytelling
* B2B & B2C Design
* Digital Design
* Print Design
* Adobe Creative Suite
* Microsoft 365
* Prompt Design
* Mailchimp
* SlickText
* Creative Strategy
* Team Leadership
* Client Communication
* Vendor Management
* Cross-funtional Teamwork
Skills Core Skills Tools & Software Collaboration
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