Digital Product Manager & IT Program Lead

Fatima Nooristani

Phone:858-***-**** Email: **********@*****.***

Results-oriented IT Professional and Digital Product Manager with over 14 years of experience leading cross-functional software project implementations across the full SDLC. Skilled in collaborating with stakeholders, SMEs, and engineering teams to drive digital experience customizations, ERP restructuring, data migrations, and enterprise platforms. Proven track record of managing concurrent projects, standardizing vendor data pipelines, and pioneering award-winning Generative AI solutions and self-service tools using modern LLMs. Highly productive, reliable, and dedicated to delivering data-driven business results

SOFT SKILLS

Requirements gathering

UML diagramming

Stakeholder management

Client negotiation

SDLC implementation.

Waterfall methodology

Agile/SCRUM

Vendor Integration

Swim Lanes

Data Governance

QA testing

Change Control

UAT implementation

Prioritization

Backlog management

Kanban

SAFe

Organizational Change Management – OCM

Change Management

Inbound/Outbound SSO

Post Production Support

KPI

SEO

SWOT Analysis

Cost Benefit Analysis

Impact Analysis

HL7

FHIR

Automated Testing

TECHNOLOGIES

Claude

Copilot

Nadia

MS Suite

MS Access

MS Project

JIRA

TFS

Azure DevOps

Identity Access Management

JSON

XML

FACETs

HP ALM

EDI

IBM ODM

Salesforce

EMR/HER

Workday

Cerner

MySQL

SQL Server

API

PMD scripting

HCM module

Oracle Cloud ERP

Cloud Technology

MS Dynamics 365

REST API

MDM

Reports Generation/Design

ADP

Payroll

HR

CRM

Human Capital Management – HCM

Adobe Experience Manager

Contentful

Airtable

Miro

SharePoint

Rally

Confluence

FedBor

Identity Access Management

AETNA/CVS HEALTH

APRIL 2024-PRESENT

MANAGER OF DIGITAL PRODUCT/BUSINESS ANALYST

Led cross-functional streams within the Aetna Health Customizations team, taking end-to-end accountability for the configuration, testing, and release of complex customizations across the digital member experience. Orchestrated the deployment of targeted web content, UI layouts, and asset components using enterprise Content Management Systems including Contentful and Airtable. Expanded scope to pioneer Generative AI initiatives, delivering an award-winning search platform and building cutting-edge self-service tools utilizing advanced LLM prompting, while simultaneously directing multi-project lifecycles, team onboarding, and vendor data standardization strategies

METHODOLOGY – SAFE AGILE

RESPONSIBILITIES

Actively participated in daily intake and scrum meetings

Generative AI & Tool Innovation: Pioneered the use of Claude AI prompts to design a new proprietary, self-service tool; collaborated with content teams, designed process flows, and led cross-functional meetings while mentoring and supporting peer Business Analysts through the initiative.

Award-Winning AI Integration: Served as a key BA for the Global Search platform featuring generative AI capabilities—a high-impact product that won the prestigious Gartner Award; gathered underlying source documents, executed comprehensive testing across all environments, and partnered with engineering teams to resolve critical defects.

Vendor Data Standardization: Led vendor management workflows to systematically standardize and govern all inbound data pipelines from third-party vendors integrating into the Aetna ecosystem.

Multi-Project Leadership: Successfully managed concurrent execution streams across multiple complex IT projects simultaneously, consistently meeting tight delivery timelines.

Team Onboarding & Leadership: Directed the onboarding, training, and integration of new team members to accelerate operational readiness and maintain high delivery velocity.

Content & Digital Asset Management: Authored and published digital assets using Adobe Experience Manager (AEM) and Content Management Systems (CMS).

Testing & Quality Assurance: Implemented automated testing architectures for plan sponsor customizations and supported daily regression testing to maintain QA and production environment stability.

Secure Integrations: Partnered with technical teams and SMEs to implement secure inbound/outbound SSO integrations while driving daily intake queues within a SAFe Agile framework.

Demonstrated proficiency in content authoring within CMS systems, ensuring the accuracy and relevance of digital assets.

Provided essential support for daily regression testing of customizations, ensuring system stability and functionality.

Implemented automated testing solutions for plan sponsor customizations, including banners, links, and images.

Gathered business requirements to drive the development of customization tools.

Conducted testing across QA and production environments to guarantee seamless performance and user experience.

Provided production support and troubleshooting activities.

Maintained process documentation.

Utilized AEM (Adobe Experience Manager) to author and publish assets, enriching the database and ensuring content integrity.

Demonstrated proficiency in creating and managing AEM quick sites, streamlining development processes and enhancing user accessibility.

Expediting site development on the AEM platform, leveraging advanced techniques for efficient project execution.

Resized images and seamlessly integrated them into the AEM asset library, ensuring visual consistency and optimal performance.

Crafted pages and websites using AEM, adhering to best practices.

Collaborated closely with Subject Matter Experts (SMEs) to develop quick sites and pages in AEM, fostering collaboration and achieving project objectives.

Collaborated with subject matter experts to configure/test and implement inbound and outbound SSO’s.

INSIGHT GLOBAL

SEPTEMBER 2023-PRESENT

BUSINESS ANALYST

Working with the Aetna Health Customizations team I am responsible for the configuration, testing and release of customizations in the Aetna Health member experience. This includes the addition of content, banners, images and links using Content Management Systems, Adobe Experience Manager and other homegrown applications.

METHODOLOGY – SAFE AGILE

RESPONSIBILITIES

Actively participated in daily intake and scrum meetings

Demonstrated proficiency in content authoring within CMS systems, ensuring the accuracy and relevance of digital assets.

Provided essential support for daily regression testing of customizations, ensuring system stability and functionality.

Implemented automated testing solutions for plan sponsor customizations, including banners, links, and images.

Gathered business requirements to drive the development of customization tools.

Conducted testing across QA and production environments to guarantee seamless performance and user experience.

Provided production support and troubleshooting activities.

Maintained process documentation.

Utilized AEM (Adobe Experience Manager) to author and publish assets, enriching the database and ensuring content integrity.

Demonstrated proficiency in creating and managing AEM quick sites, streamlining development processes and enhancing user accessibility.

Expediting site development on the AEM platform, leveraging advanced techniques for efficient project execution.

Resized images and seamlessly integrated them into the AEM asset library, ensuring visual consistency and optimal performance.

Crafted pages and websites using AEM, adhering to best practices.

Collaborated closely with Subject Matter Experts (SMEs) to develop quick sites and pages in AEM, fostering collaboration and achieving project objectives.

WARNER BROTHERS

OCTOBER 2020-SEPTEMBER 2023

SR. BUSINESS ANALYST

LOCATION: CHICAGO, IL

During my tenure at Warner Brothers, I played a pivotal role in the successful implementation of Workday, a comprehensive HR solution. The project aimed to replace legacy HR systems with Workday, enabling efficient and accurate employee tracking and management across the organization. Workday's robust features encompass employee management, report generation, employee audits, and streamlined payroll processes. My responsibilities included implementing various modules such as Human Resource Management, Administration, Vendor Management, Talent Management, Workforce Planning and Analytics, Project and Work Management, Adaptive Planning, Advanced Compensation, Recruiting, Payroll, Time Tracking, and Big Data Analytics.

METHODOLOGY - SAFE AGILE

RESPONSIBILITIES

Conducted JAD sessions to capture project requirements from the PO, SME's, Engineers, etc.

Worked with procurement and supply chain SMEs to analyze current state of supply chain management.

Ensured successful integration leveraging inventory and purchasing modules with broader Workday migration.

Supported the PO by analyzing, facilitating dialogue, and getting the accurate requirements to the PO.

Gathered accurate requirements from the PO and delivered the requirements through necessary artifacts that include current/future state, scope, epics, and user stories utilizing JIRA.

Integrated HR functionality with the SharePoint site.

Managed CSM company SharePoint site in tandem with the launch of Workday.

Created mock-ups, wireframes, etc. to capture UI/UX requirements from the Stakeholders.

Communicated documentation to the tech team to build an effective product.

Managed the product backlog by communicating with the PO and the tech team to prioritize upcoming work.

Ensured a healthy product backlog by maintaining about two sprints worth of work in ready state.

Facilitated various Agile processes such as iteration, release planning and backlog refinement.

Captured and documented technical requirements related to PMD Scripting, API, Workday HCM implementation.

Implemented workday benefits to configure for payroll and time tracking, migrating over from ADP.

Involved with utilizing Workday Benefits for more complex compensation forms i.e. stocks, options, through Advanced Compensation modules

Experience with Workday benefits Time management module

Analyzed requirements, risks and constraints involved with integrating Workday to the Oracle Cloud ERP.

Conducted high level data analysis using SQL/WQL queries.

Coordinated with all parties (including vendors, client, and implementation team) to ensure that all any risks and issues were addressed and mitigated to secure a smooth transition from ADP to Workday HCM.

Delivered various type reporting in workday BIRT on a wide range of KPI

Leveraged technical concepts like PMD scripting, JSON, and XML to communicate technical requirements.

Experienced with Workday Adaptive Planning for budgeting, reporting, planning etc.

Utilized Workday Advanced Compensation module for stock bonuses and various alternative compensation methods.

Created and managed the Kanban board, including: creating swim lanes, prioritizing work items and managing WIP.

Utilized MS Excel to create various reports involving Pivots, VLOOKUPs, and other formulas.

Analyzed metadata pertaining to HR processes to highlight gaps in MDM guidelines

Worked with MDM experts to capture metadata requirements and communicate them to the Dev team.

CIGNA HEALTH

MARCH 2017-SEPTEMBER 2020

DATA GOVERNANCE BUSINESS ANALYST

The Government business holds a crucial strategic position within Cigna, presenting substantial opportunities for cost efficiency and performance improvement across operations and technology domains. Cigna embarked on a transformative initiative to modernize and consolidate various systems and functions into a unified and scalable instance called 'FACETS.' This integrated solution enables seamless utilization across all standard government business products, fostering streamlined operations and enhanced scalability.

METHODOLOGY - AGILE

RESPONSIBILITIES

Participated in Agile and Scrum meetings, which included Sprint Planning, Stand-ups, Sprint Check-In, Sprint Review and Retrospective and Sprint report generation.

I leveraged the power of FHIR (Fast Healthcare Interoperability Resources) in healthcare projects to facilitate seamless data exchange, enhance interoperability, and drive efficient collaboration among various healthcare systems and stakeholders.

Worked closely with the Product Owner to prioritize weekly sprints and validate User Stories.

Assisted Scrum teams with User Stories generation and managing their progress.

Responsible for the requirement-gathering phase and project plan.

Analyzed insurance data related to Medicare, Medicaid, and Insurance claims to ensure they were aligned with project expectations.

Analyzed group level insurance claim data volumes from various data sources to validate data integrity against master data source

Maintained list of active insurance groups and insured removal of inactive groups per current claim data

Gathered requirements for the full HIPAA compliance lifecycle from gap analysis, mapping, implementation and testing for processing of Medicaid.

Performed in-depth investigation, analysis, and evaluation to determine project feasibility.

Managed project deliverables and ensured team velocity via JIRA.

Reviewed and implemented change requests

Extensive experience in creating and documenting Business Requirements, System Functional Specifications, use cases, etc.

Worked as a cross-functional BA, maintaining requirements and tracking dependencies between various departments and teams involved with FACETS.

Team player, energetic, result-oriented, fast learner, excellent communication skills with strong research capabilities.

Managed the UAT rollout as project initiatives neared launch and ensured end users had proper support during rollout.

Managed access to various project environments (DEV, TST, STG, PRD) and maintained proper end-user permissions.

Conducted discovery on current state of data governance and assessed best path forward.

Liaised with MDM SME’s to analyze and design various data governance requirements

Analyzed metadata requirements needed to enhance the overarching MDM data governance design

Created various artifacts including data mapping documents, data dictionaries, metadata repositories, etc. to capture the new data governance requirements and communicated them to implementation team.

Participate in creating improved Data Governance strategy by collecting requirements for data governance needs.

Gather, analyze, and document Master Data Management (MDM) requirements.

VISION 360

FEBRUARY 2015-FEBRUARY 2017

SALESFORCE BUSINESS ANALYST

Collaborated closely with clients to drive successful Salesforce implementations tailored to their unique requirements and technological landscape. The complexity of each implementation varied based on the client's specific needs and existing technological infrastructure. The projects encompassed the implementation of diverse modules, including Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Experience Cloud, Tableau, MuleSoft, and Einstein Analytics.

METHODOLOGY - WATERFALL

RESPONSIBILITIES

Participated in all phases of Salesforce implementation including, requirement documentation, solution design, unit testing and project management.

Conducted discovery at the onset of the project to understand client needs and determine scope of work.

Analyzed client’s on-prem database schema to identify migration requirements to AWS Cloud Database.

Collaborated with SMEs to finalize future state schema for the clients AWS Cloud Database.

Analyzed and documented requirements (ERD, BRD, FRD, UML diagrams, etc.) to capture backend design and system functionality in order to set up the AWS cloud infrastructure.

Captured integration requirements between Salesforce and AWS to ensure a smooth integration between Salesforce and the clients cloud environment.

Created/Updated approval processes, workflows, validation rules, managed third party AppExchange products, fields and page layouts and various other Salesforce configurations.

Integration of Salesforce into Workday to enable real time HRIS reporting.

Captured UI/UX requirements from the Stakeholder and delivered visual artifacts including: wireframes, mock-ups and blueprints.

Integration of CMS i.e. Adobe Experience Manager (AEM), Sitecore with Salesforce content management system (CMS) implementation

Integration of marketing and content management platforms utilizing Adobe Experience Manager and Salesforce Marketing Cloud

Digital Asset Management utilizing Salesforce CMS to manage and deliver content to various channels

Audited back-end resources to determine current state and identify technical states.

Managed relationships with account executives to align on Salesforce best practices goals.

Conducted GAP analysis and worked with Solutions Architect to identify pain points and mitigation strategies.

Led UAT strategy prior to launch, including creation of the user guide, conducting the product demo as well as user training.

Worked collaboratively with third-party vendors and developers to design, build, and test solutions to meet business requirements and processes.

Responsible for all artifact documentation including SOW, RFP, Project Roadmaps, etc.

Experience in building applications (CRM) and automation

Coordinated the documentation and set up necessary cloud infrastructure to integrate with Salesforce cloud.

Ensured integration of various Salesforce solutions with clients cloud-based data warehouse infrastructure.

Maintained SharePoint site and for documentation, client portfolios and implementation models.

Implementation of Mulesoft API with Salesforce to enable retrieval of real-time data more robustly.

Enabled faster digital transformation by utilizing Mulesoft API to apply data transformations needed and Salesforce to enforce validation rules on incoming data.

Analyzed data utilizing Einstein Discovery and utilized insights to create dashboards/ reports on various KPI’s of interest

Utilize predictive features like Next Best Action to provide recommendations based on preexisting strategy

Utilized SQL queries to conduct data pulls and feed into Tableau for data visualization like data heat maps and key metric dashboards leveraged for recurring reports.

ALAMEDA HEALTH SYSTEMS

NOVEMBER 2011 -JANUARY 2015

BUSINESS ANALYST

The deployment of MyChart at Alameda Health Systems will introduce a user-friendly and intuitive platform for streamlined healthcare communication and management. This innovative tool empowers users with enhanced features such as chat functionality, messaging, and document upload, facilitating improved care delivery. By transitioning from Cerner and FACETs to Epic, Alameda Health Systems gains greater interoperability and unlocks the cloud-based data warehousing capabilities of EPIC EHR. This transition paves the way for increased data-related efficiencies and optimized healthcare operations.

METHODOLOGY – WATERFALL/AGILE - HYBRID

RESPONSIBILITIES

Captured and documented EHR/EMR requirements and made sure they were in HIPPA compliance.

Captured FHIR requirements to ensure proper communication of data between multiple systems.

Facilitated team and walkthrough sessions capture project requirements, regulatory requirements, system requirements, etc.

Facilitated meetings with the HIPPA SME and tech team to verify requirements are within the HIPPA guidelines.

Created and maintained artifacts such as, data mapping document, data dictionary to guide the development team.

Created the following artifacts: UML diagrams, BRD, FRD, Test Cases, and a UAT rollout.

Created Epics, User Stories, Acceptance Criteria, and Initiatives via Azure DevOps to capture product functionality iteratively.

Involved in data migration to Epics cloud environment

Managed the expectations of the team by facilitating meetings and staying within the scope and timeline of the project.

Relieved any roadblocks by clarifying requirements and setting up meetings to check the status of the team’s work.

Managed the product backlog and prioritized the features for subsequent sprints.

Utilized Tableau to create ad hoc dashboards on pertinent KPI

EDUCATION

GRADUATION YEAR:2006

HIGH SCHOOL DIPLOMA

LOCATION: SAN DIEGO, CA

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