Merchandiser and Inventory Optimization Specialist

Gerardo Custodio

Merchandiser Specialist

Merchandiser Specialist with 21+ years of experience optimizing product

presentation and inventory flow to support regional distribution goals. Leverages

strong customer service, active listening, and critical thinking to build client

relationships, forecast demand, and coordinate efficient deliveries. Skilled in

inventory management, sales forecasting, and training representatives to improve

team performance and customer satisfaction; seeks to apply deep operational

knowledge to drive consistent in-store execution and loyalty.

Employment history

Customer Growth Representative

Reyes Coca Cola Bottling at Santa Maria, CA

Lompoc, 93436

***************@*****.***

805-***-****

Apr 2005 — Feb 2026

+ Directed inventory control processes to ensure efficient product distribution within assigned regions.

+ Developed strong relationships with clients to enhance customer satisfaction and loyalty.

+ Coordinated delivery schedules to optimize routes and minimize delays in service.

+ Trained new representatives on company policies, procedures, and effective sales techniques.

+ Responded to customer requests for products, services, and company information.

+ Fostered customer loyalty by employing active listening skills to address needs and concerns, resulting in positive client feedback.

Education

High School Diploma

Lompoc high school

Skills

Customer service Active listening Critical thinking

Product display Inventory management

Languages

English

Native

2004

Sales forecasting

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