Senior Performance Marketing Account Manager

Shantanu Srivastava

+91-956******* ************************@*****.***

Profile

Experience

Ad Momenta

Senior Account Manager

Performance Marketing professional with 2+ years of experience managing multi-platform campaigns across LinkedIn Ads, Google Ads, Meta Ads, Reddit Ads and X (formerly Twitter) Ads for both B2B and B2C brands. Handled campaigns for brands including Hindustan Times and Aon Learning Center while coordinating with multiple cross-functional stakeholders.

Experienced in campaign strategy, lead generation, media planning, audience targeting, conversion optimization, and client account management across industries, including Education, Media, Finance, AI, Cybersecurity, Travel, Agriculture, and E-commerce.

Managed advertising budgets of up to 28–30 lakhs monthly while executing campaigns across 10+ international markets, including India, Southeast Asia, Europe, Australia, the Middle East, Africa, and North America. Skilled in building performance-focused marketing strategies, improving campaign efficiency, and delivering measurable business outcomes.

June 2025 – April 2026

Delhi, India

Led a team of 2–3 members for campaign execution, client servicing, and performance optimization across multiple accounts.

Improved lead pipeline performance by 50% through funnel restructuring and audience optimization strategies. Achieved a 30% improvement in conversion rates for lead generation campaigns across multiple accounts. Contributed to a 50% increase in sales-qualified pipeline for HT Media campaigns. Oversaw outbound outreach campaigns through LinkedIn, WhatsApp, and Lemlist for lead generation initiatives. Supported expansion of performance campaigns into Southeast Asia and Africa markets. Collaborated with internal stakeholders to align marketing strategies with business and revenue objectives. Pinwheel Cybernetics

Digital Marketing Specialist Dec 2023 – May 2024

Noida, India

Managed multiple PPC campaigns from planning to execution, focusing on Google Shopping, Display, and Remarketing.

Managed PPC campaigns across Google Shopping, Display, and Remarketing, focusing on conversion optimization and ROI improvement.

Collaborated with clients to understand their business needs and provided strategic media recommendations. Led creative message optimization to enhance communication effectiveness, achieving better conversions. https://www.linkedin.com/in/shantanu-srivastava-0b4789301/ SEM Analyst and Account

Manager June 2024 – May 2025

Developed media plans, audience targeting strategies, and campaign structures based on business goals. Executed Search, Display, Video, Shopping, LinkedIn Document & InMail, Performance Max, and Remarketing campaigns across domestic and international markets. Conducted weekly client reporting, performance reviews, and campaign strategy discussions. Directed campaigns for major initiatives, including HindustanOlympiad, Mint India Investment Summit, and HT Leadership Summit.

Increased social media engagement by over 50% through strategic content development, including reels, carousels, single image posts, and memes.

Senior Account Manager – Performance Marketing

Education

MBA Integral University, Lucknow

(2020-2022)

Tools:

Ahrefs

Google Analytics

ChatGPT & Gemini

Canva

Google Ads Editor

Zapier

Google Merchant Center

Excel

Google Sheets

Lemlist

Google Tag Manager

Meta Business Suite

Certifications:

Google Search Ads Advanced

Certification

Google Analytics Certification

LinkedIn Ads Certification

Meta Ads Certification

Google Display Certification

Performance Marketing

Paid Media Strategy

Google Ads

LinkedIn Ads

Meta Ads

Lead Generation

Funnel Strategy

Media Planning

Stakeholder Communication

Core Expertise

Audience Segmentation

Product Market Analysis

ICP Development

Campaign Optimization

Marketing Analytics

Cross-Platform Campaign

Management

LinkedIn Ads

Tools & Certifications

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