AI-Driven Growth & Monetization Leader

Bharti Prasad

Growth Strategy Monetization AI-Driven Marketing

Austin, Texas +1-737-***-**** ******.*****@*****.*** linkedin.com/in/prasad-bharti

US Visa Status: L2 EAD — Authorized to Work, Valid Until Feb 19, 2029

PROFESSIONAL SUMMARY

Growth and marketing leader with 15+ years scaling consumer internet and gaming businesses across India, Southeast Asia, and the Middle East — now based in Austin, TX. Track record of owning $12M+ budgets, cutting CAC by 30%, and driving 4x revenue growth through data-led lifecycle, performance, and AI-driven marketing. Proven operator at the VP/Director level with P&L ownership, international market launches, and hands-on AI tooling across the full growth stack.

KEY ACHIEVEMENTS

$12M+ annual marketing budget managed 30% CAC reduction 4x cross-sell growth 50% retention improvement 40% improvement in player LTV

AI-DRIVEN GROWTH

•Built AI-led market research workflows for new market entry and scaling decisions

•Created ML-based campaign automation, reducing CAC by 30% through intelligent media mix optimization

•Designed a self-learning push notification engine, improving app opens by 18%

•Built a churn prediction model, improving Day 1 retention by 23%

EXPERIENCE

Junglee Games / Flutter Entertainment Leading Indian real-money gaming platform, 100M+ users; subsidiary of Flutter Entertainment, the world's largest online gaming company

Associate Vice President – Business Jul 2024 – May 2026

•Built and scaled a self-sustaining F2P game model (Tongits), improving retention 2X and engagement 1.5X within 3 months

•Led market entry strategy across Philippines and UAE, including opportunity sizing, GTM design, and growth strategy for new market entry

•Owned P&L and growth strategy for fantasy platform; managed $6M+ acquisition spend during IPL season

•Reduced CAC by 30% by optimizing media mix and capitalizing on organic traffic during high-intent match windows

•Managed $12M annual marketing budget while maintaining 18-month CAC payback targets

•Led GTM for 'Highest Winnings Guaranteed' campaign; drove large-scale user acquisition, delivering 1.6X revenue growth

•Scaled organic growth through ASO and SEO, improving non-brand keyword rankings and organic share

Team Size: 15

Director – Retention Nov 2021 – Jun 2024

•Improved player value by 40% for key cohorts through lifecycle and gamification strategies

•Drove 4x growth in Rummy cross-sell, creating a sustainable off-season revenue stream for the platform

•Delivered 50% improvement in retention during peak season through segmentation and personalized journeys

Team Size: 12

Blinkit India's leading quick-commerce platform with 50%+ market share; delivering groceries in 10 minutes

Associate Director – Marketing Jul 2019 – Sep 2021

•Led lifecycle marketing and retention for a high-frequency commerce platform serving millions of daily active users

•Reduced re-engagement costs by 30% through advanced segmentation and personalized targeting across push, email, and SMS

•Improved purchase conversion by 7% and average cart size by 2% via persona-led user journeys

•Ideated and led the GTM for the largest yearly campaign ‘Grand Orange Bag Days Sale’ resulting in 2X user growth, collaborating with a cross functional team of 30+ members from product, engineering, CX and Operations

•Partnered with product team to finalize the product roadmap by identifying and resolving funnel drop-offs, improving conversion rates.

•Delivered the automation for on site merchandising in collaboration with Engineering, Product, Data Science and Design teams.

Team Size: 10

Shopclues India's first managed marketplace unicorn; focused on SMB sellers and value-commerce customers

Associate Director – Marketing Apr 2018 – Jun 2019

•Managed multi-channel acquisition across Meta, Google, and affiliate partners

•Improved traffic planning accuracy by 10% through data-driven budget allocation models

•Increased monetization via AdX initiatives, improving eCPM by 5%

Senior Manager – Digital Analytics Aug 2017 – Mar 2018

•Built CLV programs and improved tracking infrastructure to enable more precise marketing attribution

•Identified key drivers of app uninstall and improved targeting to reduce churn

Snapdeal One of India's largest e-commerce marketplaces with 300M+ registered users

Senior Manager – Data Sciences Aug 2015 – Jul 2017

•Built unit economics and CLV frameworks that directly informed marketing budget allocation decisions

•Identified cost optimization opportunities, delivering ~$40K/month in cost savings

•Drove product-level interventions to reduce return rates and improve margins

EDUCATION

Indian Institute of Management (IIM), Bangalore (Top 3 Business School in India)

Post Graduate Diploma in Management (MBA) Strategy, Analytics & Marketing

Birsa Institute of Technology (BIT), Sindri

B.Tech, Electrical Engineering Graduated Rank 3

CORE COMPETENCIES

Lifecycle Marketing (CRM) Performance Marketing (Meta, Google, Affiliates) GTM & Market Expansion

Monetization & Cross-sell A/B Experimentation P&L Ownership Team Leadership Growth Marketing Customer Retention Marketing Automation Cohort Analysis Predictive Analytics Customer Journey Optimization.

TECHNICAL SKILLS

Analytics & Data: SQL, Python, Tableau, Google Analytics, Firebase

Marketing & CRM: CleverTap, MoEngage, Branch, AppsFlyer

AI Tools: Claude Code, Make.com, Clay, ChatGPT, Parallel.ai

AWARDS

•Emerging Leader Award — Junglee Games (2023)

•Best Leader Award — Junglee Games (2025)

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