Performance Marketing & Growth Specialist
Resume:
CONTACT
CORE
COMPETENCIES
************@*****.***
Mansarovar, Jaipur
himanshkhandelwal
Performance Marketing:
Google Ads, Meta Ads, PPC, Lead
Generation, Funnel Optimization
Analytics & Tracking:
GA4, GTM, Firebase, Looker Studio,
Conversion Tracking
SEO & ASO:
Technical SEO, On-Page, Off-Page,
ASO, Keyword Research
Growth Optimization:
CRO, A/B Testing, Landing Page
Optimization, Retention
Tools & Platforms:
SEMrush, Ahrefs, Appsflyer,
Mixpanel, Ubersuggest, Mobile
Action
HIMANSHU KHANDELWAL
PERFORMANCE MARKETING SPECIALIST PPC &
GROWTH EXPERT 7.5+ YEARS
KEY ACHIEVEMENTS
PROFILE
Growth Marketing Specialist with 7.5+ years of experience in PPC, SEO, SMM, and app marketing across global markets. Handled cumulative ad spend of $350K+ across roles, consistently delivering 4X–6X ROAS through data-driven targeting and conversion optimization. Specialized in full funnel campaign strategy, lead generation, and ASO, with proven results across eCommerce, IT services, and mobile app services.
Scaled Google Ads campaigns to $1,200+/day budget, achieving 6X+ ROAS
Achieved $260K+ revenue through high-performance lead generation campaigns
Reduced CPL to ~$110 while maintaining lead quality Directed and optimized $350K ad spend across global markets Drove 14L+ monthly organic traffic (India) and multi country SEO growth
Increased app installs and retention via ASO + CRO strategies Built internal tools, improving campaign efficiency and reporting automation
PROFESSIONAL EXPERIENCE
PPC Expert
Octal IT Solution May 2025 – Present
Managed and scaled $65K+ ad spend across Google Ads for IT and app development services
Generated high quality leads with an average CPL of ~$110 Contributed to $260K+ revenue through performance driven campaigns
Executed campaigns across Search, Display, and Performance Max, Demand Gen, & others.
Implemented advanced audience targeting and bidding strategies to improve efficiency
Integrated GA4, GTM, and CRM tracking for accurate attribution Optimized landing pages and funnels to improve conversion rates and lead quality
Collaborated with Google Growth Managers to unlock scaling opportunities
Sr. Digital Marketing Executive
Ubuy Technologies Nov 2021 – Apr 2025
Managed 1L+/day (~$1,200/day) ad spend across Google Ads
(Search, Shopping, PMAX, Display, Video)
Delivered consistent 6X+ ROAS on high performing campaigns Executed Meta Ads campaigns for traffic, engagement, and conversions
Led app marketing strategies, including Google Play & Apple Search Ads
Boosted app installs and conversions through ASO and UX optimization
SEO & Organic Growth:
Increased organic traffic to 14L+/month (India), 4.7L+ (UK), 2L+
(Kuwait/Australia)
Optimized 100+ domains with technical SEO and content strategies
Implemented schema, Core Web Vitals improvements, and indexing optimization
Growth & Innovation:
Built internal tools like Funnel Chart Creator, Analytics Dashboard, and Push Notification System
Improved marketing efficiency through automation and data- driven insights
Cross Functional Leadership:
Collaborated with Design, Development, QA, and Product teams Aligned marketing strategies with overall business objectives Digital Marketing Executive
Ambiguous Solution Pvt. Ltd. Dec 2020 – Aug 2021 Managed digital marketing projects across SEO, SMO, ORM, and app growth
Led a team to execute campaigns and achieve project goals Worked on multiple brands, including SaaS, HR consultancy, and mobile apps
Branding & ORM:
Enhanced brand presence across Trustpilot, GMB, Product Hunt, and app platforms
Built authority via platforms like Quora, Medium, and content channels
Analytics:
Set up tracking systems using GA4, Firebase, and dashboards for performance insights
LANGUAGES
English
Hindi
CERTIFICATIONS
Google AI-Powered
Performance Ads
Certification (2025)
Google Play Academy – Store
Listing Certificate (2023)
Google Digital Marketing
Certificate (2021)
HubSpot Social Media
Marketing Certification
(2021)
HubSpot Digital Marketing
Certification (2021)
HOBBIES
Marketing Research
Content Creation &
Optimization
Exploring Marketing Tools &
Automation
Traveling
Data Analysis & Trend
Tracking
SEO Executive
Inovana Thinklabs Limited May 2019 – Dec 2020
Implemented SEO strategies, including on-page, off-page, and link building
Conducted keyword research and competitor analysis Delivered growth for apps like mPanchang, Tarot Life, and Advanced Phone Cleaner
SEO Executive
Neyox Outsourcing Pvt. Ltd. Dec 2018 – Apr 2019
Worked on SEO Strategies across multiple industries Managed link building, on page optimization, and social media support.
Master of Business Management (MARKETING) 2023 - 2025 EDUCATION
Uttaranchal University, Uttarakhand
Master of Commerce (EAFM) 2018 - 2020
University of Rajasthan, Jaipur
Bachelor of Commerce 2014 - 2018
University of Rajasthan, Jaipur
PROFESSIONAL STRENGTHS
Data driven decision making with a strong analytical mindset Expertise in scaling campaigns and maximizing ROI
Strong leadership and cross functional collaboration skills Ability to manage high budget campaigns and deliver measurable results
Continuous learner with a focus on emerging tools and trends Specialized in lead generation for IT services and app-based businesses
Contact this candidate