Performance Marketing & Funnel Growth Specialist

Akansha Sharma

Performance Marketing Specialist · Paid Ads & Social Media Growth Strategist · Meta Ads · Google Ads · Funnel Optimization Greater Jodhpur, Rajasthan, India Open to Remote Opportunities linkedin.com/in/akansha-sharma PROFESSIONAL SUMMARY

Growth-focused Performance Marketer with 6+ years of experience driving measurable business results across paid advertising, social media growth, full-funnel strategy, and email marketing automation. Hands-on expertise in Meta Ads, Google Ads, HubSpot, and Mailchimp, with a strong command of GA4, conversion tracking, and campaign analytics dashboards. Proficient in AI-powered marketing — ChatGPT, Canva AI, and Gemini AI — for content creation, ad creative testing, and prompt engineering for marketing. Combines a Computer Science engineering background with marketing creativity to deliver results-driven, data-backed strategies for e-commerce and D2C brands. KEY ACHIEVEMENTS

• Managed 50K– 1L/month Meta & Google Ads budget at Kaahira; optimised ROAS through audience segmentation, retargeting campaigns, and continuous A/B testing of ad creatives.

• Improved Instagram engagement rate within 90 days at Kaahira using a reels-first content strategy, UGC campaigns, and data-driven content scheduling.

• Built end-to-end performance marketing funnels for a D2C décor export brand — reduced CAC through lookalike audiences, Pixel tracking, and performance creative strategy.

• Deployed HubSpot marketing automation workflows — drip campaigns, lead nurturing sequences, and abandoned cart emails

— improving repeat customer engagement and LTV.

• Leveraged ChatGPT, Canva AI & Gemini AI for AI-assisted content creation, ad copywriting, and AI marketing workflows, significantly reducing content production time.

PROFESSIONAL EXPERIENCE

Performance Marketer

Kaahira Decors and Fashions

January 2025 – Present · Delhi, India · Hybrid · 1 yr 5 mos

• Managed 50K– 1L/month paid ad budget across Meta Ads & Google Ads for a D2C handmade décor export brand targeting global audiences; focused on ROAS optimisation, media buying, and scaling campaigns.

• Executed retargeting campaigns using lookalike audiences, Meta Pixel tracking, and audience segmentation — driving CPL reduction and conversion rate optimisation.

• Developed and managed social content calendar across Instagram & Facebook — producing reels, stories, and posts using Canva AI — delivering consistent engagement rate growth.

• Built HubSpot marketing automation workflows: drip campaigns, lead nurturing sequences, and abandoned cart emails to improve customer lifetime value (LTV).

• Monitored performance using GA4 and Meta Business Suite; delivered weekly campaign analytics dashboard reports and funnel optimisation insights.

• Leveraged ChatGPT & Gemini AI for AI-assisted content creation, prompt engineering for marketing, and AI ad creative testing — cutting content production time.

• Managed influencer collaboration and UGC campaigns; executed short-form video strategy for Reels to drive community-led growth and organic reach.

Customer Service Representative & Social Media Manager Ridhi Enterprise

March 2024 – December 2024 · Jaipur, Rajasthan, India · Remote · 10 mos

• Managed social media accounts (Instagram, Facebook) — created and scheduled engaging content using Canva AI and HubSpot content scheduling, growing online presence and social engagement.

• Executed email marketing campaigns via Mailchimp: list segmentation, open rate optimisation, and email A/B testing to improve deliverability and conversion.

• Handled community management — responded to comments and messages professionally, maintaining brand voice and driving customer satisfaction.

• Performed social media analytics review to track KPIs and refine content strategy, improving cross-platform social ROI. Technical Specialist

Guljag Infotech – India

April 2023 – January 2024 · Jodhpur, Rajasthan, India · On-site · 10 mos

• Delivered technical support and client-facing solutions; built strong cross-functional collaboration and analytical problem-solving applied to digital marketing operations.

• Supported lead generation efforts and customer segmentation analysis — contributing to improved campaign targeting and data-driven marketing initiatives.

Customer Relationship Management Specialist

Best Web Technology

August 2020 – June 2022 · Jaipur, Rajasthan, India · On-site · 1 yr 11 mos

• Managed CRM pipelines and client communication workflows — improved customer retention and delivered accurate stakeholder reporting.

• Supported integrated digital marketing campaigns including competitor analysis, customer journey mapping, and go-to-market strategy for diverse client portfolios.

• Developed strong foundation in CRM management, campaign planning, and client relationship skills that underpin current performance marketing expertise.

Tech Support

System Polygon Pvt Ltd

May 2019 – December 2019 · Jodhpur, Rajasthan, India · On-site · 8 mos

• Provided technical support services; developed analytical thinking and client communication skills foundational to later marketing and CRM roles.

SKILLS & TOOLS

Paid Advertising

Meta Ads · Google Ads · PPC Campaign Management · ROAS Optimisation · Media Buying · Retargeting Campaigns · A/B Testing · Conversion Rate Optimisation · Audience Segmentation · Lookalike Audiences · CAC Reduction · CPL Optimisation · Performance Creative Strategy · Meta Pixel Tracking

Social Media

Social Media Strategy · Instagram Growth · Reels Optimisation · Short-Form Video Strategy · UGC Campaigns · Influencer Collaboration · Community Management · Content Scheduling (HubSpot) · Social Content Calendar · Engagement Rate Optimisation · Organic Growth Strategy · Social Listening · Facebook Business Manager Email Marketing

Mailchimp · HubSpot · Marketing Automation · Drip Campaigns · List Segmentation · Lead Nurturing · Open Rate Optimisation · Email A/B Testing · Abandoned Cart Emails · Welcome Sequences Analytics & Tracking

Google Analytics 4 (GA4) · Meta Pixel · Google Tag Manager (GTM) · KPI Tracking · Conversion Tracking · ROI Analysis · Attribution Modelling · Performance Reporting · Funnel Optimisation · Campaign Analytics Dashboard AI Marketing Tools

ChatGPT (Content & Copy) · Canva AI · Gemini AI · AI-Assisted Content Creation · AI Ad Creative Testing · Prompt Engineering for Marketing · AI Marketing Workflows

Content & Strategy

Content Strategy · Brand Storytelling · Editorial Calendar · Content Marketing · Integrated Marketing Strategy · Lead Generation · CRM Management · Go-to-Market Strategy · Customer Journey Mapping · Brand Positioning Platforms & Tools

HubSpot · Mailchimp · Canva · Meta Business Suite · Google Ads Manager · Notion · Buffer · CapCut · WordPress · Shopify (basic) EDUCATION

Bachelor of Engineering – Computer Science

Rajasthan Technical University, Kota

CORE COMPETENCIES

Performance Marketing & Paid Ads (Meta & Google) AI Marketing Workflows (ChatGPT · Canva AI · Gemini) Full-Funnel Strategy & Conversion Optimisation Email Marketing Automation (HubSpot · Mailchimp) Social Media Growth & Reels Strategy Data-Driven Marketing & GA4 Reporting Lead Generation & CRM Management E-Commerce & D2C Brand Marketing

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