Marketing Program & Operations Leader
Resume:
National Express
Dear Hiring Manager,
Successful marketing depends on more than great ideas—it requires someone who can bring people, projects, and priorities together to turn strategy into results. Throughout my career, I’ve enjoyed being that person.
For more than 25 years, I’ve managed integrated marketing programs from planning through execution, coordinating cross-functional teams, agencies, vendors, and stakeholders while keeping projects organized, on schedule, and aligned with business goals. From developing sales collateral and customer communications to managing websites, campaigns, and marketing assets, I thrive in fast-paced environments where organization and collaboration drive success.
I’m particularly drawn to this opportunity because of its focus on marketing operations, multi-brand coordination, and execution. My experience managing complex projects, maintaining brand consistency, coordinating vendors, and improving marketing workflows has prepared me to contribute immediately.
Thank you for your consideration. I would welcome the opportunity to discuss how my experience in marketing program management, campaign execution, and cross-functional collaboration can support Summit School Services’ continued growth. Sincerely,
Sherri Lasko
SHERRI LASKO
C O N T A C T
***********@*****.***
1024 W Sutton Ct.
Palatine, IL 60067
Marketing Program & Operations Leader
Driving Marketing Execution That Builds Brands and Supports Business Growth
• Marketing and communications professional with 25+ years of experience managing integrated marketing programs, campaign execution, and cross-functional initiatives across corporate, industrial, nonprofit, healthcare, education, and consumer organizations. Skilled at turning strategy into action through organized project management, compelling content, and marketing programs that strengthen brands and support business growth.
• Experienced in managing multiple projects simultaneously while coordinating campaigns, sales materials, websites, email marketing, agencies, vendors, budgets, and project timelines. Recognized for exceptional organization, attention to detail, and the ability to keep complex initiatives moving from concept through execution.
• Known for building strong partnerships across marketing, sales, executive leadership, and creative teams to improve workflows, maintain brand consistency, and deliver high-quality marketing that supports business objectives and measurable results. SHERRI LASKO
E X P E R I E N C E
C O N T A C T
***********@*****.***
1024 W Sutton Ct
Palatine, IL 60067
E X P E R T I S E
Marketing Program Mgmt
Marketing Campaigns
Marketing Operations
Project Management
Content Strategy & Dev.
Sales Enablement Materials
Brand Management
Website & Digital Marketing
Email Marketing Campaigns
CRM & Marketing Systems
Marketing Analytics
& Reporting
Cross-Functional Collaboration
Vendor/Agency Management
Workflow/Process
Optimization
Asset & Content Management
Writing & Editing
Budget & Resource Mgmt
Adobe Creative Suite
Microsoft 365
Canva, Figma
AI Tools
Asana, Monday & Slack
Lasko Marketing & Consulting Palatine, Illinois
Marketing & Communications Principal 2010-ongoing
Founded and lead a marketing consultancy serving corporate, industrial, healthcare, education, nonprofit, engineering, and consumer organizations. Partner with executive leadership and cross-functional teams to plan and execute integrated marketing programs, sales enablement materials, websites, email campaigns, customer communications, and branded marketing assets that support business growth. Manage projects from concept through execution while coordinating agencies, vendors, budgets, timelines, creative production, and marketing operations across multiple concurrent initiatives. Areas of Expertise:
• Marketing Program Management
• Integrated Marketing Campaigns
• Marketing Operations
• Brand Management
• Content Strategy & Development
• Sales Enablement Materials
• Website & Digital Marketing
• Email Marketing Campaigns
• Project & Timeline Management
• Agency & Vendor Management
• Workflow & Process Optimization
• Budget & Resource Management
Notable Achievements:
• Directed integrated marketing campaigns, websites, sales collateral, customer communications, and digital marketing initiatives for organizations across multiple industries, strengthening brand visibility and supporting business growth.
• Developed one-pagers, presentations, brochures, websites, email campaigns, and other marketing assets that translated business objectives into clear, compelling communications.
• Managed multiple concurrent marketing programs while coordinating clients, agencies, vendors, budgets, production schedules, and project timelines, consistently delivering high-quality work on time.
• Designed marketing workflows, project management processes, and content management systems that improved collaboration, streamlined execution, and increased operational efficiency.
• Guided organizations through brand transitions and repositioning initiatives by creating consistent messaging, updating marketing assets, and strengthening customer engagement across multiple channels.
P O R T F O L I O
sherrilasko.com
sherrilaskophotography.com
SHERRI LASKO
E X P E R I E N C E
Great Lakes Dredge & Dock Corp. Oakbrook, IL/Houston, TX Marketing & Creative Lead 2016-2020
Initially engaged as a consultant, I was recruited into a full-time role to build and lead the company’s marketing and communications function. Partnered with executive leadership, sales, operations, business development, and cross-functional teams to execute integrated marketing programs, websites, video, sales enablement materials, customer communications, and digital campaigns that strengthened brand visibility and supported business growth. Managed agencies, vendors, budgets, project timelines, creative production, and multiple concurrent marketing initiatives while improving collaboration and marketing operations. Notable Achievements:
• Led the strategy, creative direction, and production of an award-winning 3D animated video that transformed complex concepts into engaging visual communications for technical and non-technical audiences. Coordinated subject matter experts, agency partners, and production resources to deliver an industry-recognized resource now used by the U.S. Army Corps of Engineers.
• Directed website strategy, content development, SEO, and digital marketing initiatives that achieved the company’s #1 Google search ranking within five months while increasing online visibility and customer engagement.
• Developed sales collateral, presentations, websites, customer communications, and marketing content that translated complex business objectives into clear, compelling messaging across multiple channels.
• Strengthened marketing operations through workflow optimization, agency and vendor management, and process improvements that increased efficiency and generated more than $90,000 in cost savings during my first year.
• Managed multiple concurrent marketing programs while coordinating executive leadership, cross-functional teams, agencies, vendors, budgets, production schedules, and project timelines, consistently delivering high-quality work on time and within budget. Weil-McClain/SPX Technologies Burr Ridge, Illinois Senior Manager, Creative 2023-2024
Led marketing communications, creative operations, and integrated marketing initiatives across four SPX Technologies business units. Managed a Graphic Designer and two Brand Managers while partnering with executive leadership, sales, product management, and cross-functional teams to execute marketing campaigns, customer communications, websites, sales enablement materials, and digital content. Oversaw agency and vendor relationships, budgets, project timelines, creative production, and marketing workflows to ensure consistent, high-quality execution across multiple brands. Notable Achievements
• Directed integrated marketing campaigns, customer communications, websites, digital content, and sales collateral across four business units, strengthening brand consistency and supporting business growth.
• Developed an award-winning customer engagement program that translated complex product information into compelling marketing, increasing participation and strengthening customer relationships.
• Managed multiple concurrent marketing programs while coordinating stakeholders, agency partners, vendors, budgets, production schedules, approvals, and project timelines to ensure successful execution.
• Led website strategy, content development, email and digital marketing initiatives that improved customer engagement and supported sales and business development efforts.
• Streamlined marketing workflows, vendor coordination, and creative operations, improving project delivery, operational efficiency, and collaboration across marketing, sales, and business teams. Adobe Creative Suite Master Certification, MS Office certification, Project Management certification, Digital Marketing certification College of DuPage: Film/Video Production, Marketing, Business, Communications coursework Glen Ellyn, Illinois Wheaton Conservatory of Music: BM Piano performance Wheaton, Illinois The London Guildhall School of Music : Piano performance, vocal coaching, conducting London, England Artistic Director for Bread & Roses Women’s Chorus Board member for the Valparaiso University Women in Leadership Program Film reviewer for One Earth Film Festival and various industrial video awards programs Consultant for Best Practices in board, volunteer and fundraising programs for various non-profits Volunteer/Steward for various natural areas restorations Board President/Consultant for fundraising, PR, marketing and branding for Hearts for Healing (CA) EDUCATION
COMMUNITY SERVICE
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