Senior Programming Lead - Broadcast Content & Production

SELVARANI SELVAM

Sen.Programming Lead

Address

No.50/64,

Sadayyapan Lane,

Saidapet

Chennai - 600 015.

Cell : 984*******

*********.******@*****.***

ABOUT ME

To work in a challenging environment demanding all my skills and efforts to explore and adapt myself in different fields, and realize my potential and contribute to the development of organization with impressive performance. EDUCATION

ETHIRAJ COLLEGE FOR WOMEN KAMARAJ UNIVERSITY CSRI

Bachelor of Visual Communication Master of Journalism & Mass Communication

Post Graduate Diploma in

Computer Application

(2007 - 2010) (2012 - 2014) (2011 - 2012)

WORK EXPERIENCE

SRI SANKARA TV - SENIOR PROGRAMMING LEAD

A prominent channel focused on

Devotional programming and

engaging content

Developing program and Events

content and schedules.

Coordinating with producers, writers,

and technical staff.

Overseeing the creative process from

concept to final product.

Managing production budgets and

schedules.,

2025-NOW

TECHNICAL QUALIFICATION

Editing - FCP (Final Cut Pro)

FCP 7 and FCP 10

Adobe Photoshop & Corel

Script Writing

Cinematography

Designing

Photography

LANGUAGES

Tamil

English

PUTHIYATHALAIMURAI NEWS CHANNEL - EXECUTIVE PRODUCER 2011-2013

Managed complete production lifecycle: content creation, scripting, scheduling, budgeting, and execution

Coordinated with cross-functional teams including anchors, technical crew, editors, and creative teams to ensure seamless delivery Delivered high-volume programming under tight deadlines while maintaining quality, creativity, and viewer retention Produced and managed large-scale events such as:

PT Awards

Asiriyar Viruthugal

Women Awards

Led the planning and execution of infotainment shows and news-based programs Coordinated with production teams, anchors, and technical staff to ensure smooth broadcast operations

Oversaw content development, scripting, and program scheduling Ensured high-quality production standards and timely delivery of programs PUTHUYUGAM CHANNEL - SENIOR EXECUTIVE PRODUCER

2013-2024

Key Achievements – Puthuyugam Channel

Produced and delivered 2500+ episodes across live, devotional, astrology, and entertainment programming formats

Successfully led long-running flagship shows including “Doctor 1008 Kelvigal” and “Nearam Nalla Nearam”, each crossing 1000+ episodes Spearheaded end-to-end production for high-impact live devotional broadcasts such as Soorasamharam, Vaikunta Ekadasi, and Thiruvannamalai Deepam specials

Produced and scaled popular cookery show “Rusikalam Vanga” to 1500+ episodes, ensuring consistent audience engagement Conceptualized and executed multiple festival special programs and seasonal events, including Pongal and Deepavali specials 2010-2011 ZEE TAMIL CHANNEL - FREELANCE PRODUCER

2010-2011 VIJAY TV - FREELANCE PRODUCER

PERSONAL PROFILE:

FATHER’S NAME : D.SELVAM

DATE OF BIRTH : 15.10.1990

GENDER : FEMALE

RELIGION :HINDU

NATIONALITY : INDIAN

ADDRESS FOR COMMUNICATION: NO.50/64, SADAYAPPAN LANE, SAIDAPET CHENNAI – 600 015.

HOBBIES : SPORTS (KHO-KHO: NATIONAL LEVEL PLAYER, ATHLETE: STATE LEVEL PLAYER). DECLARATION:

I HEREBY DECLARE THAT THE ABOVE INFORMATION ARE TRUE TO THE BEST OF MY KNOWLEDGE AND BELIEF.

PLACE : CHENNAI – 15

DATE : (SELVARANISELVAM)

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