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Human Resources & Retail Administration Leader

Location:
San Diego, CA
Posted:
June 22, 2026

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Resume:

CURRICULUM VITAE

PERSONAL DATA

Name: Luis Daniel Castillo Lizardo

Address: *** ********* ** *** ***** CA 92154

Phone number: (619-***-**-**

Email: *****************@*****.***

SUMMARY

• Bachelor of Business Administration with over 20 years experience in the Retail.

Administration of digital marketing management social media.

• Expert in Industrial Relations, Quality Systems, Training, Recruitment and Selection, Organizational Development, Payroll, Employee Satisfaction, Performance evaluation.

• Extensive experience in personnel management, excellent handling conflict, conciliator and negotiator.

• Knowledge of the Federal Labor Law, Social Security, payroll, settlements, Industrial Relations

• Leader with extensive experience in project design manuals Policies, procedures and guidelines focused on Human Resources and Organization General.

• Extensive experience in designing plans and training programs, organizational development, internal seedlings talents, training materials and course design Fully Innovative Executives to Management levels and training.

• Attracting talent and development teams aligned to the objectives of the Company.

• Development and strengthening of organizational culture.

• Development of business units strengthening and innovating categories, responsible purchasing strategies with suppliers and research and development of new suppliers. Some of the improvements were innovation lay outs, attractive displays and offers strategies and boost cross. Categories obtained by double digit growth in a period of two years.

• Participate actively in the 2012 Quality in the project which culminated in obtaining the medal Baja California Award for Quality and Competitiveness, to Pharmacies Roma.

EXPERIENCE

Company: Performance Strata Service 08/2024 - current

Address: San Diego California. 866-***-****

Position: Administrative.

Responsibilities: Administrative duties for the assigned project, including staffing the front desk and assisting the property's General Manager, as well as managing and overseeing property-related operations.

Company: Palm City Liquor 02/2023 - current

Address: Palm avenue and Hollister St San Diego Ca.

Position: Administrative of inventory.

Responsibilities: Managing inventory turnover and controlling perishable goods; overseeing asset and cash register management, as well as securing cash deposits; serving as a trusted employee responsible for general administrative oversight; and managing purchasing operations in coordination with the sales team.

Company: Kong Wraps 09/2023 - 05/2024

Position: Warehouse administrative Inventory, and Merchandise Organization.

Address: 2830 Via Orange Way Suit A Spring valley CA 91978

Objective: Storing and organizing inventory; preparing and fulfilling purchase orders in coordination with the Sales Manager and corporate offices; providing support for distribution and logistics when required.

Company: Victory United Canning Company 10/2022 - 07/2023

Position: Sales Manager

Project: Sales and management sales team

Overseeing the sales team with the objective of expanding the client portfolio, increasing year-over-year sales, and maintaining budgeted growth based on General Management investment, as well as providing the necessary tools to achieve these goals.

Company: Berun Mattress, Ashley Furniture 02/21 - 05/22

Project: Restructure departments in order to contribute whit an organizational structure based on needs of growth and market.

Position:General Manager / Berun and Ashley Furniture

Reference: Jose Berumen

HHRR department: 663-*******

Description:

Restructuring of organization in all departments with a focus on strengthening the culture, leveling woklands, detecting an implementing a robust structure and according to the growth needs of the company. Implementation of policies, processes, manuals, organization chart and general guidelines. Administration of the marketing area, ensuring the fulfillment of the objectives and follow-up of the commitments of the area. Active participation in the structure of the digital marketing area integrating a solid team, expert in developing promotional guidelines and digital media strategies. Implementation of job training. Preparation of salary and wage tabulators in order to restructure salaries based on levels, activities, responsibilities and development of positions to create a constant growth approach within the organization. In charge of Ashley Furniture, Berun and matrres factory, restructured workload positions and workload leveling, creating a solid organization chart according to the growing operational needs of organizations. Developing the HR department with personnel in charge of payroll system, salary book, bonuses, commissions and improvements in the accounting forms of weekly payroll, considerably reducing incidences of errors in payroll calculations. Development of a new departmental organization chart with job descriptions with workload leveling and improving the operational flow of the organization.

Company: Hacienda Ortegas S.A. de C.V.

Position: External Consultant advisor - (2019 – 2021)

Project: Develop management skills and business strategies that contribute to the structured growth of the business.

Reference: CP Celia Ortega -General accountant.

Phone number: 664-***-**-**

Description:

Develop commercial strategies and the organizational structure of the management and operational staff, as well as develop culture programs and a sense of belonging to the company. Digital marketing strategies in electronics media and with treater impact through guidelines aimed at specific sectors.

EXPERIENCE

Company: Gas Rendilitros (Rendichicas) 2013-2015

With more than 64 petrol stations Rendichicas is a leader and innovator in service

Area: Human Capital

Position: Head of Human Capital

Description:

Training and development of staff through internal or external training through synergies with institutions for growth and personal and professional development of people. (With a focus on customer service) as well as responsible for attracting human talent for key positions in the organization. Responsible for employee services through synergies with institutions to attract better benefits or services on behalf of employees. And responsible for the identification of the RL culture and assurance to maintain and continue the same in times of expansion.

Achievements: Carry a local company to be the main destination of the consumer, even though the gas stations sell the same product, a differentiator and managed to make the main destination Rendichicas marks the consumer. Structuring human resources processes, procedures and personnel to the areas of employee services, training and payroll in all cities

Company: Farmacias modernas de Tijuana, S.A. de C.V.

Section: Operations

Employment: Coordinator and Analyst of Category

Description of activities:

●Sales data by category, sub category and segment analyst

●Development of indicators by BU, Category, sub category and segment.

●Definition and implementation of plans for action by Business Unit

●Weekly presentation of indicators of action plants

●Establish sales goals by Business unit

●Negotiation and development supplier

●Determination of the utility and cost per product

●Development of new products

●Making order based on displacement, days of inventory and temporality

●Development of layouts and planograms for category, subcategory and segment

●Determination of scrap by business unit

●Decrease audit and proposal for action plans for the reduction of scrap

●Market analyst by Category

●Detection needs of marketing

●Development of annual offers plans

●Design offers with suppliers

●Offers analyst and its commercial impact

Company: Farmacias modernas de Tijuana, S.A. de C.V.

Section: Human Resources

Employment: Training and employee development

Description of activities:

Development and implementation of job-training programs

Detection of training needs for employee

Development of training programs based on needs

Design and implementation of evaluations for promotion and development for employees

Development and updating of training programs and learning materials

Employee satisfaction questionnaire

Support in the selection and recruitment of staff based on competencies

Development of training manuals

Development of procedures, work instructions and control plans

Certified instructor to form internal training instructors.

Company: Farmacias modernas de Tijuana, S.A. de C.V.

Section: Administration

Employment: Financial Controller

Description of activities:

Validation of the good management of cash on SEPSA, in accordance with procedures

Implement of action plans to avoid proceedings of SEPSA that affect the correct cash

flow from the company

Weekly presentation of the proceedings reduction indicator

Daily following closing of proceedings by SEPSA

Company: Farmacias modernas de Tijuana, S.A. de C.V.

Section: Administration

Employment: Permits and Paperwork’s

Description of activities:

Pending before the State and the municipal government: Permits, land use, neon signs, palette neon signs, annual tax return and release of assessment among others.

Electronic filing of subscribe and unsubscribe employees before the IMSS

Pending before the Secretary of finance and public credit

Follow up inspection of the issesalud for the permit of sales prescription medicine

Follow up to banking deposits

CERTIFICATIONS

Institution: CETYS University of Tijuana

Diplomante in personal training

Institution: Secretaria de Salud SSA

Certification as instructor in handling and dispensing medicinal products in pharmacies

Institution: Grupo INAC Innovación de Sistemas de Calidad, S.C.

Certification as internal Auditor of ISO 9001-2000 and 08

Institution: Grupo FORMA, Formación Ejecutiva Empresarial

Academic management skills program

Institution: CETYS University of Tijuana

Diplomate as Instructor Training

Institution: COPARMEX Centro Empresarial de Tijuana

Human Resource Management Program

Institution: COPARMEX Centro Empresarial de Tijuana

Implementation of Committee on security and Healthy

Institution: CAPTA Desarrollo de Organizaciones

Training of Internal Trainers

Institution: Grupo CARE Desarrollo Humano

Design of Training programs and learning materials

ACADEMIC FORMATION

IUV University – current

Digital Business Administration – revalidating

CESUN University of Tijuana (2006-2008)

Lic. Administration de Business

Cetys University of Tijuana (2004-2005)

Ing. Industrial

LANGUAGES

English: 70% level spoken and written

COMPUTERS

OP operation systems: Windows, Mac and Linux

Software management: System TRESS, Back office, MS Office, MS Visio and Planner

System Blade Runner sales register and server.

COMPUTERS

CAD design and handling of CNC 3d printing equipment Solidworks CAD, for the development of aesthetic medical implant pieces, tools and decoration, collection among other useful design objects.



Contact this candidate