E-commerce Account & Amazon PPC Manager

NISHTHA GUPTA

Assistant Manager Ecommerce Account Manager

+91-831******* ******************@*****.*** Nishtha Gupta PROFESSIONAL SUMMARY

Results-driven E-commerce professional with 3+ years of experience across Amazon Seller Central, Vendor Central, Amazon PPC and omnichannel retail channels. Expertise in marketplace growth, catalog optimization, content syndication, inventory planning, and performance analytics, with a proven ability to drive sales, improve visibility, and scale brand presence across global marketplaces.

CORE COMPETENCIES

Amazon Seller Central • Amazon Vendor Central • Amazon PPC (Sponsored Products, Brands, Display) • ACoS / ROAS / TACoS Optimization • Salsify, • Helium 10, • Keyword Research & SEO • Listing Optimization & A+ Content • Flat File Management, • Inventory Planning & Replenishment • Bid & Budget Management • Brand Registry & Compliance • Buy Box Ownership • Client Reporting & Presentations • Competitor Analysis • Advanced Excel PROFESSIONAL EXPERIENCE

E-commerce Account Manager Aug 2025 – Present

Optimiseres E-Consultancy Private Limited Remote

• Manage Amazon Seller Central, Vendor Central accounts for a multibillion-dollar bedding brand across US, UK and IN marketplaces, contributing to a 2.5x sales increase through catalog optimization, inventory planning, and marketplace growth initiatives.

• Optimize keywords, search terms, backend attributes, and product content to improve organic rankings, discoverability, conversion rates, and overall digital shelf performance.

• Support Amazon PPC initiatives through keyword research, search term analysis, listing optimization, and performance monitoring to enhance campaign effectiveness and product visibility.

• Manage content syndication and catalog operations across Amazon, Target, Sam's Club, BBB, QVC, Dillard's, and other US retail channels using Salsify and flat-file processes.

• Analyze sales, inventory, and product performance data to support forecasting, replenishment planning, and stock availability while minimizing stock-outs.

• Present business reviews, strategic recommendations, and growth opportunities to stakeholders while contributing to new client acquisition through marketplace audits and proposals. Digital Marketing Executive Dec 2024 – Jun 2025

Stylaria Tech Kanpur, India

• Created high-converting ad creatives and visuals for Amazon Sponsored Brands, Reels, videos, and social media, improving CTR and overall PPC campaign performance.

• Optimized Amazon listings and PPC campaigns to increase ad relevance, lower ACoS, and boost product visibility across target categories.

Marketplace Executive Aug 2023 – Mar 2024

Cedcoss Technologies (Mastroke) Lucknow, India

• Managed and scaled Amazon seller accounts across clothing, musical instruments, cosmetics, and home décor categories, driving growth through ROI-focused strategies.

• Conducted market and competitor analysis to refine advertising strategy, pricing, and product positioning for client portfolios.

• Improved campaign efficiency through keyword harvesting, negative targeting, and bid adjustments across Sponsored Products campaigns.

Digital Marketing Intern Jan 2021 – Jun 2021

Eduonix Learning Solutions Remote

• Executed digital marketing strategies including campaign planning, content coordination, SEO optimization, and performance tracking to improve online visibility.

• Implemented on-page SEO (meta titles, descriptions, headings, alt tags, URL structure) and off-page SEO via link building and outreach.

EDUCATION

Bachelor of Commerce (B.Com) Jul 2017 – Jul 2020

Chhatrapati Shahu Ji Maharaj University Kanpur, India TOOLS & PLATFORMS

Amazon Ecosystem: Seller Central, Vendor Central, Amazon Advertising Console, Brand Registry, A+ Content Manager Analytics & Productivity: Helium 10, Jungle Scout, Keepa, Google Analytics, Advanced Excel, Google Sheets, Canva

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