Sr. E-Commerce Executive (Marketplace & Q-Commerce)

SHUBHAM KUMAR

Sr. E-Commerce Executive

Contact: +91-730******* ️ Email: *********@*****.***

LinkedIn: linkedin.com/in/shubham-malyan34

PROFESSIONAL SUMMARY

Results-driven Sr. E-Commerce Executive with 5+ years of experience managing and scaling brands across Amazon, Flipkart, FirstCry, Myntra, Nykaa, and Q-Commerce platforms (Blinkit, Zepto, Swiggy Instamart). Extensive experience managing and optimizing the online presence of 600+ brands across 50+ product categories on 20+ major marketplaces. Proven expertise in driving revenue growth, optimizing ROAS, and managing P&L through data-driven decision-making, performance marketing, and operational excellence. Skilled in sales growth strategy, inventory planning, catalogue SEO, and marketplace expansion, with cross-functional and international stakeholder experience.

CORE SKILLS:

Marketplace Management

Amazon Seller/Vendor Central, Flipkart, Myntra, Nykaa, Meesho, JioMart

Q-Commerce

Blinkit, Zepto, Swiggy Instamart

Performance Marketing

PPC Campaigns, ROAS, ACOS, CAC Optimization

Catalogue & SEO

Listing Optimization, Keyword Research, Premium A+ Content

Growth & Strategy

Sales Planning, Pricing Strategy, Promotion Execution

Operations

Inventory Planning, Forecasting, Supply Chain Coordination

PROFESSIONAL EXPERIENCE

Sr. Executive – E-Commerce

Pigeon India Pvt. Ltd. (Japanese MNC) May 2025 – Present

Executed growth strategies leading to 113% increase in marketplace sales across Amazon, Flipkart, and Nykaa.

Managed end-to-end marketplace P&L — tracking ad spends, operational costs, and margins to improve contribution and reduce ACOS.

Increased organic traffic by 25% through a focused keyword strategy, backend search term optimization, and A9 algorithm-aligned content.

Led promotional planning (Deals, Coupons, Lightning Deals, Events) aligned with seasonal and brand calendar strategies.

Built and managed Premium A+ Content, Brand Stores, and storefronts to ensure brand consistency and higher conversion rates.

Collaborated with logistics, finance, marketing, and supply chain teams to ensure smooth operations and stock availability.

Handled Sales Forecasting & Demand Planning, New Product Launch & Listing Management, and Catalogue Quality Checks.

Prepared weekly and monthly performance reports with actionable insights on GMV, ROAS, ACOS, and conversion for senior management.

E-Commerce Executive

Natureovedic Consumers Pvt. Ltd. (BabyOrgano) Ahmedabad Jan 2024 – May 2025

Onboarded and managed multiple marketplace accounts (Amazon, Flipkart, Nykaa) ensuring platform compliance and listing health.

Created and optimized product listings, A+ Content, Premium A+ Content, and Brand Stores to strengthen brand visibility and cross-sell.

Optimized Amazon PPC campaigns — improved ROAS and reduced wasteful ad spend through keyword refinement and bid strategy.

Executed discount strategies, coupons, and promotional campaigns that directly contributed to month-on-month sales growth.

Conducted market and competitor analysis to inform pricing, positioning, and promotional decisions.

Monitored and reported on key KPIs including ROAS, ACOS, CTR, Conversion Rate, and customer reviews.

E-Commerce Executive

SAMY E-Commerce Zirakpur, Punjab Jan 2021 – Jan 2024

Managed 200+ seller accounts across Amazon and Flipkart, overseeing account health, performance metrics, and policy compliance.

Optimized 10,000+ product listings for SEO — titles, bullet points, descriptions, backend keywords, and image compliance.

Delivered 12% overall sales growth across managed accounts through SEO improvements, targeted ads, and promotional strategies.

Built and managed Amazon Brand Stores for multiple clients, improving brand engagement by 25%.

Led promotional campaigns including Lightning Deals, coupons, and Best Deals — improving conversion rates by 18%.

Coordinated with IT teams for website launches, integrations, and performance improvements for client storefronts.

EDUCATION

B.A. 2015 – 2018

Chaudhary Charan Singh University, Meerut

ITI – Electrician Trade 2014 – 2016

CERTIFICATIONS

Amazon AWS Certification – Nov 2022

Flipkart Marketplace Certification – Aug 2022

Computer Concepts Course (NIELIT) – Mar 2017

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