Senior Frontend Developer, PHP, javascript, HTML, CSS, remote

William Richard Morris

Independence, *****, 816-***-****, *************@*****.***

SUMMARY

Resourceful and experienced Software Developer with over 15 years of expertise in web development, database management, and AI integration. Proven ability to upgrade legacy systems, design custom websites with bespoke CMS, and build third-party API integrations. Skilled in ASP, SQL Server, PHP, javascript, and AI prompt engineering. Eager to leverage diverse technical skills and innovative problem-solving to drive success at your company.

WORK EXPERIENCE

10/2025 – 06/2026 Consulting Analyst

RUCO Products Inc.

October, 2025 to June, 2026 Blue Springs, Missouri

● Supervised server migration and upgrades, provided training to staff for future self-sufficiency.

● Modernized legacy Classic ASP applications by refactoring with SQL Server backend to align with current coding standards, consequently enhancing maintainability and boosting performance.

● Engineered AI-driven functionalities for eCommerce platforms, encompassing robust database architecture and refined user experience elements. Technical Engineer

Vantage Finance, LLC

April, 2023 to January, 2026 Omaha, Nebraska

● Designed and built a custom CRM focused on auto finance and followup sales.

● Created document management application automating 200+ monthly document generations (Buyer's Guides, Insurance Proof, Contracts)

● Implemented text blast system for 8-dealership Ford group, reaching 10,000+ contacts with 35% open rate

● Integrated several third-party APIs (including 700Credit, Dealertrack, JATO, 700Credit, DocuSign, Arkona), reducing manual data entry by up to 80%, and speeding up the financing process by as much as 50%.

● Upgraded legacy Classic ASP applications to modern language and practices in PHP, HTML, CSS, and javascript.

Partner/Software Developer

Seritas LLC

February, 2002 to April, 2023 Liberty, Missouri

● Using a custom built CMS, built and managed bespoke websites for auto dealerships.

● Integrated third-party APIs to facilitate seamless data exchange for inventory management, image processing, and credit services.

● Pioneered an automated, web-based image management system utilizing IP cameras, reducing inventory documentation time by up to 70%.

● Constructed ad-hoc reporting systems and document management solutions tailored for dealer clients.

● Orchestrated targeted marketing campaigns and SMS outreach initiatives for regional dealer groups.

Consulting Analyst

Best Solutions, Inc.

January, 1994 to January, 2001 Kansas City, Missouri

● Formulated marketing and internal management applications leveraging ColdFusion, SQL Server, and Visual Basic.

● Produced data management tools for prominent clients including Sprint, Hoechst Marion Roussel, and NAIC.

Education

Missouri Western State University

St.Joseph, Missouri

August 1985 to May 1991 St Joseph, Missouri

● Bachelor of Science, Technical Theatre

● Completed coursework. No degree obtained.

Links ● LinkedIn: https://www.linkedin.com/in/bill-morris-b380aba/

● GitHub: https://github.com/mapsedge

Skills HTML CSS

Javascript PHP

Classic ASP VBScript

OpenCart SQL Server

MySQL Claude AI

ChatGPT DeepAI

Python Prompt Engineering

Front-End UX and UI Design

Gimp Inkscape

Premiere AfterEffects

Arduino Security & Data Management

Responsive Design Communication

Requirements Definition Continuous Improvement

Performance Optimization API Consumption

Usability Interactive Design

Component Libraries Maintainability

Accessibility Inclusive Design

REST API Design Web Accessibility Standards

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