Digital Content Specialist & Senior Writer

Trishla Jain

Mumbai, Maharashtra

+91-771******* *************@*****.***

SUMMARY

Accomplished Digital Content Specialist and Senior Writer with over eight years of experience crafting high-impact, SEO-optimized content across blogs, long-form articles, social campaigns, video scripts, and AI/LLM-enhanced formats.

Proven expertise in BFSI, Fintech, Travel, and Advertising sectors, delivering compelling storytelling and data-driven content strategies that boost organic visibility, audience engagement, and business growth. Skilled at building integrated content frameworks that drive customer acquisition and retention while collaborating seamlessly with product, design, and marketing teams in fast-paced environments.

EXPERIENCE

Deputy Manager

HDFC ERGO Mumbai

March 2023 – Present

●Formulated monthly content strategies resulting in enhanced engagement through webpage refreshes, banner updates, pop-up content, landing pages, and regular updates on blog, news, and Quora.

●Developed targeted content strategies that strengthened engagement with internal and external stakeholders.

●Maintaining Top 3 Google search positions for key insurance keywords (travel, cyber, and pet insurance).

●Utilizing Strapi CMS to efficiently publish blogs, webpages, and news articles.

Senior Content Strategist

Universal Education Mumbai

October 2020 – January 2022

●Created engaging website, blog, and social media content to enhance audience engagement.

●Optimized existing content for search engines, significantly improving online visibility.

●Guided and mentored junior writers on content best practices and editing standards.

●Coordinated multiple writing projects, ensuring timely delivery under tight deadlines.

Anchor and Writer

Rusk Media Delhi

June 2019 – October 2020

●Grew YouTube channel subscriber base from 30K to 1 Million by writing and anchoring tech-focused content.

●Developed compelling scripts that strengthened audience connection and retention.

●Presented and anchored scripted videos, showcasing strong on-camera communication skills.

●Actively participated in production meetings to strategize content for upcoming tech launches.

Business Development Executive

Ideatelabs Mumbai

August 2018 – May 2019

●Worked on onboarding multiple brands at a leading digital advertising agency.

INTERNSHIPS

●Fingpay (AADHAR enabled payment services) – Jan 2018 – June 2019

●Bundlers – Jan 2017 – Oct 2017

●Yolo Entertainment – June 2016 – Dec 2016

EDUCATION

Bachelor of Mass Media (Advertising)

Mithibai College, Mumbai

December 2018

SKILLS

●Content Strategy & Planning

●Copywriting & Creative Writing

●SEO & LLM-Optimized Content

●Video Scripting & Brand Storytelling

●Digital Marketing

●Social Media Management

●Proofreading & Editing

●CMS (Strapi)

●Communication & Presentation

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