Sales Manager Candidate with Regional Business Development Expertise
Resume:
Robson Mafongoya
****/** *** ******* ****. Ruwa, Zimbabwe
Tel 263-***-***-*** or 071*******
Email- ***.********@*****.***;
Personal Details
Date of Birth : 6 September 1975
Sex : Male
Marital status : Married
Nationality : Zimbabwean
Drivers Licence: Class 4
Educational Qualifications
Bachelor of Business Studies Degree (Marketing Major) University of Zimbabwe 1997
Graduate Diploma in Marketing – Institute of Marketing Management – 1999
Mama Money Remittances: Business Development Manager (Southern Africa & Asia ) July 2021 to Date
Mama Money International Remittances (www.mamamoney.co.za) is an international remittances company based in South Africa whose mission is to make international remittances easy and affordable. I am in charge of establishing convenient distribution networks, marketing, driving revenue and improving customer experience. The role is also responsible for ensuring regulatory compliance in all the markets.
Achievements
Signed up 10 new partners (Banks, Mobile Money Operators& MFIs) in Zimbabwe within 12 months, expanding distribution by 10,000 points
Signed up telecoms partners in Malawi and Mozambique, expanding reach by an additional 40,000 and 5,000 payout points respectively
Grew Mama Money Zimbabwe revenues by 10X from 2021 to 2024
Implemented inbound remittances from Zimbabwe to South Africa
Aligned pricing structures for Mama Money to market conditions
Developed and implemented marketing plan for Zimbabwe – the first for a Mama Money affiliate outside South Africa
Signed up new banking partners in Pakistan and Bangladesh to expand distribution
NetOne Cellular: Commercial Manager – Jan 2018 to May 2021
NetOne (www.netone.co.zw) is the second largest telecoms operator in Zimbabwe with services and products that cover voice, data, mobile money and related devices. I was in charge of establishing robust commercial strategy for the region
Achievements
Established NetOne footprint in Kariba, Mt Darwin, Mvurwi and Bindura through new shops
Grew sales for the region by 120% in 2018 against 2017
Grew the region from number 5 to number 4 ranking in 1 year
Grew Z43 to be top bulk payer region in 2020 through recruitment of agricultural entities in Mash East & Manicaland
CAPS Pharmaceuticals: Sales and Marketing Manager – January 2017 to December 2017
CAPS Pharmaceuticals (www.caps.co.zw) is a leading pharmaceutical company in Zimbabwe. I was reporting to the CEO with a mandate to revive the sales and marketing section of the business after a 10-year dormancy
Achievements
Established export markets in Zambia, Malawi and expanded distributor network in Botswana (total monthly export sales of $200K and growing)
Re-established relationships with key retailers, wholesalers and distributors in Zimbabwe (OK, TM, Spar, N Richards, Greenwood Wholesalers, Pharmaceutical and Chemical Distributors, Metro Peech, Sky Pharmaceuticals etc. ) within 6 months
Established 3rd party distribution contractors to expand product coverage and visibility
Executed marketing campaign for Caps winter range of products.
Won tenders for the supply of medicines to NatPharm Zimbabwe, Ministry of Health Zambia – Total value $3 million
Getcash Zimbabwe: Sales and Marketing Manager – January 2015 to October 2016
Getcash (www.getcash.co.zw) is a mobile payments company which began operations in Zimbabwe in 2015. It started off as Nettcash before being rebranded in 2016
Reporting to the CEO: I was responsible for driving the development and execution of a commercialization strategy for the mobile money business. I was responsible for building the commercial network (agents, billers, merchant) to drive market adoption of the company’s products and responsible for revenue growth within the organization.
Achievements
Put in place sales and customer service structure and processes to enable smooth running of the business
Signed up major partners across all industries (Pay TV, Local Authorities, Banks, Microfinance, Telecoms and Manufacturing entities) as agents, billers, merchants, and bulk payers)
Grew electricity voucher sales revenues, taking the business from 8th entrant to second best in less than 6 months.
Grew customer recruitment from 30K to 350K in less than 12 months
Established customer service standards and procedures for the business in 2015
Ensured compliance of the sales and marketing functions and processes to regulatory requirements
EcoCash Zimbabwe (www.ecocash.co.zw): Regional Manager (EcoCash) – June 2012 to December 2014
Reporting to the Chief Operations Officer – Mobile Money and responsible for the growth of sales of EcoCash. This entailed growing the EcoCash Agent, Merchant, Biller and Subscriber network
Achievements
Grew the agent network from 800 to 15,000 in two and half years.
Improved customer activity ratio from 16% to 52% in two years
Established EcoCash as the most successful mobile money deployment in Southern Africa
Used the informal sector to enhance convenience of the EcoCash brand
PSI Zimbabwe: National Sales and Distribution Manager (July 2010 to May 2012)
PSI (www.psi.org) is a leading multinational social marketing organization with presence in 65 countries. PSI’s most notable brands are Protector Plus male condoms, Waterguard Water treatment solution, Profam family planning products and New Start Centre. PSI has about 270 employees in Zimbabwe.
Reporting to the Deputy Country Director, effectively provide leadership to 19 sales and distribution staff (plus dotted lines influence over 16 community based interpersonal communication staff) and motivating them towards the achievement of sales and distribution targets.
Achievements
Developed and implemented sales and distribution strategies for all PSI products.
Achieved year on year growth in sales of more than 11% for two years in a row from 2010
In 2010, developed distribution strategy for Waterguard water treatment solution (new product) and successfully listed product with all the major supermarket chains and wholesalers in Zimbabwe.
Successfully negotiated and effectively managed trade agreements with all major supermarkets and wholesalers for the distribution of PSI products.
Doubled the number of PSI family planning product distributors (pharmaceuticals) to 10 from 2010 to 2011.
Revised the Sales Operations Procedure manual in September 2011to improve efficiencies and levels of customer service.
Developed and implemented standard key performance indicators for the sales department to focus team efforts on important business variables (sales volumes, trade accounts receivables, product availability, visibility etc)
PSI Zimbabwe: Title – Regional Sales and Distribution Manager (September 2005 to June 2010). Reported to National Sales and Distribution Manager. Supervised 9 Sales Representatives
Achievements
Co-opted into the PSI Southern Africa Centre of Expertise on Sales and Distribution. Provided technical assistance to PSI affiliates (Botswana, Tanzania and Mozambique)
Developed and implemented a new sales incentive system in 2009 which significantly improved overall sales and distribution efficiencies, including product availability and visibility
Initiated the geographic repositioning of sales staff to locations closer to their areas of operations and this resulted in a 8% reduction of distribution cost
Successfully recruited merchandising contractor to improve in store product visibility and fight for shelf space. Developed key performance indicators and minimum standards against which contractor was measured.
Delta Beverages Limited: Title – Sales Representative (January 2004 – July 2005)
Delta (Coca Cola and SabMiller bottles) (www.delta.co.zw) is a major fast moving consumer goods manufacturer supplying both alcoholic and non alcoholic beverages to the Zimbabwean market. Worked in the alcoholic beverage side of the business and reported to the RSales Manager for Harare. Supervised 6 merchandisers
Achievements
Exceeded sales targets for the assigned sales territory by 6% in 2005.
Developed 4 new distributors to avail product to retailers in Mabvuku, Epworth and Ruwa
Managed to conduct retailer trainings for all customers with potential resulting in improvements in performance.
Through disciplined execution, implemented local promotions in the territory to grow sales for targeted brands.
Mobil Oil Zimbabwe: Title – Marketing Analyst
Mobil was one of the major multinational oil companies operating in Zimbabwe. The company was later acquired by Total Zimbabwe. Reported to the Marketing Director.
Achievements
Key member of the Distribution Optimisation Study that came up with strategies to cut fuel distribution costs without compromising customer service.
Implemented the August 2002 C Store promotion resulting in a 19% increase in sales.
Through selective approvals, ensured that the fuels business unit spent within budget for 4 years from 2000-3.
Mobil Oil Zimbabwe: Sales Representative – Distributors, Hardware and Parts Shops (January 1998 to July 2000)
Achievements
Appointed lubricants distributors in all key markets areas and established channels in key agricultural areas such as Concession, Melfort, Chipinge, Mvurwi, Chiredzi and Chinvhu
Successfully negotiated agreements with major wholesalers and retailers such as Jaggers, Mashco, Harare Parts, Ultra Parts and Mica Hardware
Introduced the first ever lubricants sales promotion through wholesalers and distributors
Computer Skills
MS Office (Word, Excel and Powerpoint), Quickbooks, AccPac
Referees
Dumisani Mlandu
Logistics Manager
Puma Energy
HARARE
Kumbirai Chatora
Director – Social Marketing
PSI Zimbabwe
Cell 263*********
Gerald Ngonyamo
Head of Sales & Marketing – MultiChoice Zimbabwe
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