Senior Copy, Content & Communications Strategist
Resume:
Kajal Gupta
Senior Copy, Content, & Communications Strategist
Kochi, Kerala
************@*****.***
Full-stack brand narrative specialist with 6 years of total and 5 years of extensive agency experience in serving 70+ global giants through writing and strategizing for their Social Media, Email, Website, App, Search Engine, Print, OOH, Broadcast, and Event Marketing.
• Last CTC: 15 LPA
• Open To: Full-Time or Freelance
• Portfolios: At the end of this CV
Willing to relocate: Anywhere
Personal Details
Eligible to work in: India
Highest Career Level: 5+ years experience
Industry: Advertising, PR, MR, Event Management, Aerospace & Aviation, Architecture, Interior Design, Automobile, Auto Anciliary, Automotive, Banking & Finance, Beauty & Wellness, Community
& Social Service, Construction, Education & Instruction, Food Preparation & Service, Healthcare, Hospitality & Tourism, Industrial Engineering, Information Design & Documentation, Marketing, Mechanical Engineering, Media & Communications, Medical Information, NGO, Social Services, Regulators, Industry Associations, Oil & Gas, Energy, Power, Infrastructure, Other, Personal Care & Home Health, Production & Manufacturing, Real Estate, Retail, Software Development, Strategy, Management Consulting Firms, Technology, Transportation Services, Travel, Airlines, Railways, Water Treatment, Waste Management
Total years of experience: 6
Work Experience
Senior Executive - Copy & Communications
TATA ELXSI-Kochi, Kerala
Full-time
April 2025 to March 2026
• Orchestrated end-to-end email and web marketing communications for Air India, in coordination with senior management, creative teams, and stakeholders.
• Crafted copy for newsletters, campaigns, site pages, app screens, UX flows, push notifications, blogs, and WhatsApp messages, to drive KPIs such as open rates, CTRs, and conversions.
• Conveyed Air India's key offerings and updates, including service launches, deals, discounts, policy changes, contests, loyalty rewards, and brand partnerships with Zomato, Tata 1mg, SBI, and many more.
• Conducted in-depth competitor research within the aviation industry to identify best practices and opportunities for implementation across Air India’s platforms.
• Evaluated Air India's past campaign metrics and site visitor data using tools like Hotjar and Adobe Analytics to revamp optimisation strategies.
• Audited and recommended improvements to enhance Air India's digital presence in terms of user experience, functionality, grammar, accuracy, and others.
• Leveraged GenAI tools like ChatGPT, Gemini, DeepSeek, and Microsoft Copilot to streamline content creation and ideation processes.
• Edited quarterly issues of Air India’s in-flight magazine Namaste AI, to maintain editorial quality and consistency.
• Initiated internal engagement efforts, including weekly newsletters, peer reviews, and KT sessions, to upskill content and design teams within Air India.
• Produced sales enablement collateral ranging from pitch decks and battlecards to case studies and research documents for Tata Elxsi ContentWorks, targeting diverse enterprises such as Tata Steel, Voltas, Tata Power, TCPL, IHCL, Titan, Air India Cargo, and industries including SaaS, retail & e-commerce, aerospace, media & OTT, & more.
• Developed launch-oriented LinkedIn idea banks, content calendars, and research-intensive GTM plans for ContenWorks' roll-out as a premier content services provider. Senior Copywriter
Technovisors-Ahmedabad, Gujarat
Full-time
October 2024 to January 2025
• Developed engaging website and social media copy for DigiWagon Technologies and KMS (Khandhar Mehta and Shah), tailored to brand objectives.
• Worked within an Agile project management framework using Zoho Sprints, meeting deadlines efficiently.
• Steered the entire web copy creation process from strategizing and researching to execution and refinement.
• Conducted in-depth research on target audiences, competitor brands, and industry trends to craft relevant and compelling messaging.
• Structured wireframes aligned with UI/UX best practices to maintain a balance between content flow and functionality.
• Interacted regularly with clients to discuss requirements, incorporate feedback, implement revisions, and secure approvals.
• Transformed technical, jargon-heavy content into conversational, quirky, and engrossing storytelling, giving DigiWagon a lively personality in the tech space.
• Infused witty humor, pop culture references, and smart figures of speech into the narrative, helping position DigiWagon as a stand-out, approachable, and innovative digital solutions provider. Copywriter
Markenzo Worldwide-Remote
Full-time
March 2023 to October 2024
• Served 30+ B2C, B2B, and D2C giants like Huliot Group, Alfa Laval, Premier Energies, Herbalife, Milton, Swiggy Dineout, ICICI Prudential, and Hiranandani Parks, across industries including IT, BFSI, consumer goods, health & wellness, industrial manufacturing, construction, solar power, real estate, edtech, and many more.
• Conceptualized end-to-end marketing comms spanning diverse campaigns, promotional ads, teasers, brand films, TVCs, event announcements, topicals, OOH media, educational infographics, interactive posts, UGC-style reels, newsletters, website copy, brochures, flyers, invites, site branding collaterals, standees, exhibition booths, diaries, calendars, magazines, coffee table books, etc.
• Contributed to high-impact R&D initiatives encompassing content strategies, monthly calendars, on- ground activation plans, market research, competitor analysis, campaign ideation, survey frameworks, and pitch decks.
• Closely worked alongside cross-functional teams across accounts, design, production, and client servicing to ensure smooth execution of projects from ideation to delivery.
• Consistently engaged with internal and external POCs throughout feedback loops, copy iterations, and conducted final QC checks to ensure all deliverables aligned with brand guidelines. Head - Digital Marketing
Webfries IT Solutions-Haryana
Full-time
August 2021 to March 2023
• Served 30+ B2B and B2C brands across sectors involving OEMs, procurement, telecom infrastructure, desalination & carbon capture solutions, mechanical engineering, industrial technology, IIoT, smart factories, solar power, web 3, cryptocurrency, blockchain, NFTs, luxury furnishings, food and catering, property management, academic research, public policy, and many more.
• Executed full-funnel digital marketing strategies for a range of high-stakes projects such as GAS LAB Asia, Future Algos, Caco America, Adishwar Tele Networks, Sintech Pumps, Euroindustriel, Tusker Power, Tusker Cold, and Alok Tools, across continents.
• Led a team of 8 to successfully deliver results in SEO, SEM, PPC, social media, print media, email, and event marketing.
• Performed in-depth website analysis and alignment with marketing objectives for multiple large-scale businesses.
• Spearheaded the entire wireframing, information architecture, and copy creation process from ground zero, i.e., from research and strategy to execution and refinement.
• Took complete charge of project operations, proactive client interactions, team management, customer satisfaction, and CXO branding.
Digital Marketer
Grablor Technologies-Remote
Full-time
February 2021 to July 2021
Worked for two in-house brands, Moonwake Exotica and Appio, focusing on social media marketing, WordPress website development, and PPC campaigns.
Digital Marketing Intern
Labdox-Remote
Internship
October 2020 to January 2021
Supported Labdox and their food tech brand Sattv in various efforts involving graphic design, social media optimization and marketing, landing page creation, search engine optimization, content marketing on Q&A forums, and lead nurturing newsletters.
Digital Marketing Intern
Spoken English World-Remote
Internship
December 2020 to December 2020
Assisted the brand in website management, analysis, and search engine optimization. Social Media Marketing Intern
LUDIFU-Remote
Internship
October 2020 to October 2020
Helped promote the Excel courses of the company via social media marketing and business development. Pharmaceutical Content Writing Intern
Seek2Share Technologies-Remote
Internship
June 2018 to August 2018
Interned with the company's brand Smart Medics as a content writer in their marketing team. Education
English Language & Literature (B.A)
Maharishi Dayanand University
Full-time May 2016 to May 2019
12th Pass
Aravali Public School-India
CBSE
Passing year: 2016
10th Pass
Aravali Public School-India
CBSE
Passing year: 2014
Bachelor's degree
Skills / IT Skills
• Calendar management
• Content calendars
• Marketing - Marketing experience (3–5 years)
• Analytics
• Information architecture
• Content marketing
• On-page SEO
• Web writing
• Web analytics
• Copy editing
• Competitive analysis
• Leadership
• Research & development
• Social media content creation
• Teamwork
• Marketing analytics
• UI
• Keyword research
• Project management
• Financial concepts
• SEM
• Psychographic segmentation
• Marketing focus groups
• Salesforce
• Writing skills
• Content creation
• Paid search marketing
• UX
• Email marketing
• Content writing
• Print advertising
• User research
• Google Analytics
• Mobile marketing
• PPC campaign management
• Proofreading
• SEM campaigns
• Social media management
• Google AdWords
• Video marketing
• Market research
• Performance marketing
• Content development
• Behavioral segmentation
• Customer segmentation
• Copywriting
• Time management
• Social media strategy
• Canva
• Event marketing
• Multichannel marketing
• Pay-per-click (PPC) advertising
• Team management
• SEO tools
• Presentation skills
• Content management
• SEO
• Content management systems
• Digital marketing
• Analysis skills
• Social media marketing
• Google Ads
• Customer retention
• SaaS
• Creative writing
• Influencer marketing
• Project coordination
• Marketing case studies
• Editing
• A/B testing
• Content strategy
• Communication skills
• B2B marketing
• Online blogs
• Customer journey mapping
• AI
• Research
• Financial acumen
Languages
• English - Fluent
• Hindi - Native
Online Profile
https://www.linkedin.com/in/hikajalgupta/
Awards / Achievements
Superstar of the Month
January 2022
I was recognised for trend-setting work in digital marketing, project management, team leading, and client handling.
Intern of the Month
November 2020
I was twice awarded *Intern of the Month* by Labdox, for my efforts in digital marketing for their company and their food tech brand Sattv.
Certificate of Selection at TeckFly
July 2017
I was selected among a chosen few at TeckFly, to write tech related content. Certificate of Participation INSPIRE-2014
December 2014
I had attended five days fully residential Inspire(Innovation in Science Pursuit for Inspired Research)- Internship programme(science camp) 2014 at Om Institute of Technology and Management, Hisar
(Haryana), which was 4th Internship programme sponsored by Department of Science and Technology, Government of India, New Delhi.
Certifications and Licenses
Investing in the Modern Era
December 2025 to Present
By upGrad
Financial Literacy
November 2025 to Present
By Skill India Digital Hub
Fundamentals of Digital Marketing
September 2020 to Present
By Google Digital Unlocked
Search Engine Optimization
September 2020 to Present
By eMarketing Institute
Advanced Google Analytics
January 2021 to January 2024
By Google Analytics Academy
Google Analytics for Beginners
September 2020 to September 2023
By Google Analytics Academy
Email Marketing
February 2021 to March 2023
By Hubspot Academy
Google Analytics Individual Qualification
January 2021 to January 2022
By Google Skillshop
Google Ads Search
January 2021 to January 2022
By Google Skillshop
NGO, Non-Profit / Student Organizations
The English Club
May 2012 to March 2016
I was a member of The English Club, a student organisation in my school responsible for co-curricular and extracurricular activities such as plays, poetry, skits, quizzes, debates, extempore, and other events organised to strengthen students’ spoken English skills. Projects / Papers Presented
Quick Portfolio
https://drive.google.com/file/d/1E7eOiyhuialIJ2TRgoDRHkutTa7ilGPP Master Portfolio
https://drive.google.com/drive/folders/1pGbCdDDYnIkOo0IK4JNy9QisntY0teF1 Additional Information
Major Tools & Platforms I'm skilled at–
• MS Office Suite: Word, Excel, PowerPoint, SharePoint
• Google Workspace: Docs, Sheets, Slides
• Analytics: GA4, Adobe Analytics, Hotjar
• CMS: WordPress, Wix, Squarespace
• AI: ChatGPT, DeepSeek, Gemini, MS Copilot, Claude
• SEO: Search Console, SEMrush, Ahrefs, Moz, Ubersuggest, Spiderweb, Screaming Frog
• CRMs & Automation: Mailchimp, HubSpot CRM, Zoho CRM, Adobe Campaigns, Salesforce Sales Cloud
• Project Management: MS Azure, Zoho Sprints, Asana, Trello, Freedcamp, Slack
• Writing & Research: Grammarly, FB Ads Library, Google Trends, YT, Reddit, Quora
• PPC & Lead Gen: Google Search Ads, Meta Ads Manager, LinkedIn Ads Manager, Sales Navigator
• Social Media: Facebook, Instagram, WhatsApp, Telegram, Twitter, Pixstory, Discord
• Others: Figma, Google Flow, Canva, Powtoon
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