RIYA UPADHYAY
Sector **, Noida, Uttar Pradesh DOB: 27 September 2007 +91-881*******
****************@*****.*** LinkedIn: https://www.linkedin.com/in/riya-upadhyay-273b97366/overlay/contact-info/ Available for Immediate Internship
CAREER OBJECTIVE
Dynamic and results-driven B.Com (Hons.) student at Jagannath Institute of Management Studies (JIMS), Kalkaji — Guru Gobind Singh Indraprastha University (GGSIPU) affiliated — with a demonstrated passion for marketing, business analytics, and finance. Proven leadership through active roles in college societies, national-level events, and competitions. Seeking a paid internship opportunity to apply academic knowledge, creative communication skills, and analytical thinking in a real-world business environment.
EDUCATION
B.Com (Hons.) — Jagannath Institute of Management Studies (JIMS), Kalkaji 2025 – 2028 (Ongoing)
Guru Gobind Singh Indraprastha University (GGSIPU), New Delhi Completed 1st Year Entering 3rd Sem
Relevant coursework: Financial Accounting, Business Statistics, Marketing Management, Business Economics
Consistent academic engagement with leadership roles in college societies
Senior Secondary (Class XII) — CBSE 2025
DAV Public School, Noida 74.2% Commerce with Mathematics
Secondary (Class X) — CBSE 2023
DAV Public School, Noida 83%
CERTIFICATIONS & COURSES
Advanced Social Media Marketing Techniques 2026
Online Certification Course 60 Hours Completed as part of Sem 2 Syllabus Requirement
Covered advanced content strategy, platform algorithms, analytics, paid advertising, and influencer marketing
Applied learnings to real marketing campaigns and society promotions at JIMS
LEADERSHIP & ROLES
Vice President — Noor (Fashion & Lifestyle Society), Jagan Institute of Management Studies (JIMS) ongoing
Led a team of 40+ members to plan, curate, and execute college fashion events and lifestyle campaigns
Coordinated with faculty, sponsors, and external vendors to manage end-to-end event logistics
Spearheaded social media promotions, boosting society engagement and driving student participation
Core Member — Marketing Society, Jagan Institute of Management Studies (JIMS) ongoing
Actively contributed to marketing campaigns, promotional activities, and inter-college competitions
Collaborated on strategy workshops, digital marketing drives, and brand pitching exercises
Student Coordinator & Anchor — National Conference on Generative AI in Education
Jagan Institute of Management Studies (JIMS), Kalkaji Under IQAC Graced by Director, IGNOU & Distinguished Guests
Delivered seamless stage anchoring for a 200+ attendee national academic conference
Coordinated logistics, scheduling, and speaker management for the full-day event
Conference theme: 'Generative AI in Education, Research & Knowledge Economy for Viksit Bharat @2047'
ACHIEVEMENTS & AWARDS
1st Place — Ad Mad Show (Inter-college): Led creative advertising campaign that beat 15+ competing teams
1st Place — Picture Perfect Pitch Competition: Delivered winning business pitch judged by industry professionals
1st Place — Business Pitch Competition: Secured top position in entrepreneurship pitch event
Silver Medal — Hockey, DAV Nationals (2023): Represented school at national-level hockey championship
Gold Medal — Volleyball, DAV Cluster Championship (2024): Led team to cluster-level gold medal
Recognised as lead anchor & event host at major college events and conferences
SKILLS
Marketing & Advertising: Digital Marketing, Brand Strategy, Ad Copywriting, Social Media Marketing
Analytics: Business Statistics, Data Interpretation, MS Excel (Basic), Google Sheets
Finance: Financial Accounting, Budgeting Fundamentals, Tally (Basic)
Communication: Public Speaking, Professional Anchoring, Presentation & Storytelling
Leadership: Team Management, Event Coordination, Cross-functional Collaboration
Tools: MS Word (Basic), MS PowerPoint, MS Excel (Basic), Canva, Instagram & LinkedIn Content Creation
ACADEMIC PROJECTS
Startup India: The Lead of Entrepreneurial Mindset 2025
Project Report — Entrepreneurial Mindset (Subject) Submitted to Dr. Preeti Singh, Faculty Mentor JIMS Kalkaji
Researched and analysed Startup India ecosystem covering 159,000+ DPIIT-recognised startups and 1.66M+ jobs created (2016–2025)
Studied major government policies: Startup India
Impact of Social Media on Students’ Productivity 2026
English Research Paper Primary & Secondary Research JIMS Kalkaji
Conducted a primary survey of 50 college students to analyse social media usage patterns and their effect on academic productivity
Used secondary data from research journals, academic websites, and online reports for a mixed-method analysis
Concluded that purposeful social media use improves productivity; overuse leads to distraction and reduced academic focus
Understood how research paper is made.
EXTRA-CURRICULAR ACTIVITIES
National-level hockey player (Silver — DAV Nationals 2023) & volleyball champion (Gold — DAV Cluster 2024)
University-level event anchor and MC — hosted fests, conferences, and society events
Active participant in inter-college quiz, debate, and business case competitions
Volunteer for college NSS/social outreach programmes and campus drives
References available upon request • Open to Marketing, Finance, Business Development & HR Internships till august