Ecommerce Ad Campaigns Specialist with ROI Focus

HIMANSHU

839-***-**** Noida, Uttar Pradesh ******************@*****.***

PROFILE SUMMARY

Highly motivated ecommerce professional managing and optimizing ad campaigns across multiple marketplaces and platforms. Proven ability to drive sales, improve ROI, and scale ad campaigns for businesses of all sizes. Skilled in data analysis and reporting, with a focus on driving data-driven decisions. EDUCATION

Bachelor of Computer Applications(BCA) — 2024

Maharaj Agrasen Himalayan Garhwal University Uttarakhand (U.K),Marks Obtain 65% Intermediate (12th), U.P Board (Marks Obtain 60%)— 2020 High School (10th), U.P Board (Marks obtain 70%)— 2018 TECHNICAL SKILLS E-COMMERCE

Marketplace Expertise: Amazon, Flipkart, Meesho, Myntra

Ad Formats: Sponsored Products, Sponsored Brands, Display Ads, Video Ads, PLA, PCA

Keyword Research & Optimization: Identifying & optimizing keywords for better ad performance

Budget Management: Managing ad budgets to maximize ROI

Data Analysis & Reporting: Tracking ad performance & making data-driven decisions

A/B Testing & Experimentation: Testing ad creatives, copy, & targeting to optimize performance

Product Listing Optimization: Optimizing product titles, descriptions, & images for better conversions

PPC (Pay-Per-Click) Management: Managing PPC campaigns for maximum ROI TECHNICAL SKILLS

Data Analysis Tools: Advanced Excel(Pivot Tables, VLOOKUP, Dashboard Creation & etc), Google Sheet, Google Analytics Exposer

Visualization Tools: Power Bi, Tableau, Excel Charts Programming Language: Python (Pandas, NumPy, Matplotlib, Seaborn etc), HTML Database Knowledge: SQL (MYSQL)

Exposure

E Commerce Executive

Managed and optimized ad campaigns on Amazon, Flipkart, and other marketplaces, driving sales growth and improving ROI.

Developed and executed effective ad strategies, including keyword research, ad copywriting, and creative development.

Analyzed ad performance data and made data-driven decisions to optimize campaigns and improve ROI.

Collaborated with cross-functional teams to launch new products and promotions, driving sales and revenue growth.

Data Science Intern — TGC, Dehradun

Nov 2025 – Apr 2026

Data Analysis & Visualization:

Analyzed and visualized data using Python, and Tableau to drive business insights Created interactive dashboards to track key performance metrics and identify trends

Machine Learning & Modeling:

Developed and deployed machine learning models using scikit-learn, Implemented predictive models to forecast sales, customer churn, and revenue growth

Data Wrangling & Preprocessing:

Collected, cleaned, and preprocessed large datasets using Pandas, NumPy, and SQL Ensured data quality and integrity through data validation and testing

Statistical Analysis:

Conducted statistical analysis using hypothesis testing, regression, and correlation analysis Identified key drivers of business outcomes and provided actionable recommendations

Tools & Technologies:

Proficient in Python, SQL, and Tableau

PROJECTS

Amazon Diwali Product Sales 2025 (Excel, Power Bi or Looker Studio )

Amazon's Diwali sales event typically occurs between September and October, offering massive discounts on various products, including electronics, fashion, home appliances, and more.

In 2025, Amazon is expected to expand its logistics network, with 45 new delivery stations, 12 fulfillment centers, and six sortation hubs, creating 150,000 seasonal jobs.

Electronics, fashion, and home appliances are expected to be top-selling categories, with discounts up to 65% on home appliances and TVs.

Marketing and Advertising Strategies

- Targeted Advertising: Utilize Amazon's advertising tools, such as sponsored products and sponsored brands, to increase product visibility and drive sales.

- Promotional Offers: Create attractive bundle deals and offer discounts to drive sales and increase average order value.

- Influencer Marketing: Partner with influencers to promote products and reach a wider audience, increasing brand awareness and driving sales.

STRENGTHS

Quick learner with a problem-solving mindset

Strong analytical and numerical ability

Team player with good communication skills

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