D2C & E-commerce Marketing Leader

POOJA

SHUKLA

E C O M M E R C E

M A R K E T I N G M A N A G E R

W O R K E X P E R I E N C E

A B O U T M E

Dynamic and data-driven marketing professional with a proven track record in brand marketing, e-commerce, and strategic initiatives. I specialize in Amazon marketing, social media campaigns, and digital strategy, consistently boosting brand visibility and revenue. My expertise lies in leveraging data-driven insights to optimize campaigns, foster cross-functional collaboration, and lead with a focus on achieving measurable results and operational efficiency. Led end-to-end D2C growth strategy, driving revenue, customer acquisition, and retention. Managed and optimized the Shopify

(Varee) website, including a full revamp to enhance UX. performance, and conversions. Executed content strategies across web and social to strengthen brand positioning and engagement. Reduced RTO and cart abandonment through improved

validation, communication, and funnel optimization. Boosted CVR via A/B testing and user journey enhancements, while collaborating cross-functionally to ensure seamless operations and customer experience

Drove strategic growth on Amazon, achieving 50%

sales uplift in Millet and Baking Flours. Scaled existing SKUs 3x through funnel optimization, A/B testing, and personalized landing pages. Delivered consistent 20- 25% MoM growth using data-driven strategies.

Improved key metrics (CTR +40%, CVR +28%, ROAS

3 - 4%) via optimized creatives, targeting, and bidding. Managed end-to-end e-commerce marketing and

operations across Amazon, Shopify, Flipkart, Lepto, and Swiggy.

D2C & Social Media Marketing Manager

Marketing Executive

Feb 2026 - Present

May 2025 -Jan 2026

Rioware

TWF Flours

E D U C A T I O N

S K I L L S

Amazon Marketing

Brand Management

E - commerce Marketing

Brand Growth

Brand & Product Marketing

Marketing Operations

Social Media

Strategic Marketing

Operational Management

Event Planning

Content Creation

C O U R S E S

Digital marketing and

Performance Marketing

fundamental course.

Google Analytics

+91-805*******

**************@*****.***

Delhi, India

HNB GADHWALI UNIVERSITY

Masters Commerce

2021 -2023

2018 - 2021

Bachelors Commerce

HNB GADHWALI UNIVERSITY

Executed data-driven e-commerce marketing strategies (PPC, SEO, CRO). driving a 40% increase in sales and overall online performance.

Managed end-to-end sales and marketing across Myntra, Tata Cliq, and Amazon, achieving 50% growth through targeted digital campaigns.

Enhanced brand visibility and ensured seamless operations by optimizing digital marketing and supply chain processes. Developed and executed end-to-end marketing

strategies, leveraging market research and

competitive analysis to drive brand growth.

Partnered with product, sales, and creative teams

to ensure cohesive and high-impact campaign

execution.

Optimized campaign performance to maximize

ROl and achieve key KPis for product launches

and brand expansion.

Expanded brand presence and sales by effectively

managing Vijay Sales, Croma, MT and GT

accounts, ensuring strong retail execution and

performance.

Marketing Executive

Product and Offline Marketer

Mar 2023 - May 2025

Nov 2022 - Dec 2023

Fig living

BOAT

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