Sales & Operations Leader Seeking Growth Roles

Cale Larsen

West Haven, UT ***** +1-801-***-**** *********@*****.***

Professional Summary

• Results-oriented professional with a robust background spanning sales, operations management, business development, and marketing. Demonstrated ability to propel revenue growth, optimize operational processes, and cultivate enduring client partnerships. Pro cient in leadership, strategic planning, and team coordination, with a keen focus on achieving organizational goals. Recognized for exceptional performance, client-centric approach, and consistently surpassing sales targets. Holds a

• Bachelor of Science in Business Management and certi cations in Lean Six Sigma and diverse business disciplines. Seeking opportunities to leverage expertise in roles such as Operations Manager,

• Program Manager, Business Development Manager, Field Sales Manager, Brand Manager, or Product

• Manager.

Willing to relocate to: Ogden, UT

Work Experience

Territory Sales Manager / AMEX

2020 Companies Ogden, UT

July 2025 to Present

• Drive merchant awareness within your assigned territory

• Maintain professional interaction with both merchants and fellow employees

• Consistently completing 16 to 22 visits per day

• Closing 105% to goal on all KPIs

• Attempt to place point of purchase signage on exterior and/or interior of business

• Advise merchants by providing information on products * Audit and record competitive products, promotions, merchandising, displays and merchant feedback

• Travel to major markets and events for iconic launches to promote products * Contribute to team e ort by assisting in launch- related activities, as needed

• Responsible for accurately tracking and communicating all activity to Retail Operations

• Ensure feedback reporting is submitted in timely manner Performance Measurements

• : * Meet or exceed quarterly visit goals

• Meet or exceed weekly in store time goals

• Visit multiple store locations on a daily and weekly basis

• E ectively schedule store visits two weeks or more in advance

• E ectively execute assigned activities inside each location during all visits

• E ectively demonstrate an ability to establish and in uence business relationships through merchant awareness, POP placement and consistent productivity

• Record and maintain appropriate documentation for each visit Visual Merchandising Territory Manager

Winston Retail Ogden, UT

December 2024 to Present

• Oversight of planogram and merchandising for Western US covering 56 stores in multiple states and growing.

• Lead a team of merchandisers developing and executing elevated a visual merchandising team, using a planogram and/or based on available products.

• Maintain a friendly, energetic, personable demeanor, and passion for retail merchandising.

• Demonstrate strong work ethic, reliability, and commitment.

• Commitment and dedication to the project by elevating presentations.

• Communicate clearly with store personnel and provide written reports.

• Partner with Store Management to create a positive working relationship to achieve project goals.

• Execute the installation, execution, and maintenance of Apparel departments, mannequins, and vignettes. Visual Merchandising Manager

Winston Retail Ogden, UT

July 2023 to Present

• Improved presentation styles within 90 days to increase sales by 20%

• Researching trends and developing a strategy. ...

• Implementing a visual merchandising strategy. ...

• Sourcing props and materials for displays. ...

• Installing merchandising displays. ...

• Training sta on display maintenance. ...

• Monitoring a budget and recording costs. ...

• Visual creativity.

Ops Manager

Google Pixel MarketStar

July 2022 to July 2023

• Worked with leaders to improve sales processes in the Indirect business unit.

• Coordinated with sales operations to implement best practices division-wide.

• Evaluated and guided priorities using analysis and observation.

• Established operational excellence through planning and execution of key initiatives.

• Maintained e ective communication with leadership and clients.

• Collaborated with support teams to solve business problems e ciently.

• Identi ed strategic projects and communicated expectations to stakeholders.

• Used methodical and analytical approaches to propose solutions to problems. Sales Manager

Palo Alto Networks MarketStar

October 2021 to July 2022

• Oversaw the management of warm and cold lead ow to ensure prompt engagement with potential customers and e ectively handled lead ow with existing customers for cross-selling or upselling.

• Conducted a clear identi cation of sales opportunities by thoroughly understanding the potential for customers to purchase the client’s products and services and then delegated those sales- quali ed opportunities to a Sales Representative.

• Maintained up-to-date knowledge of the latest developments in the marketplace and competitor activities.

• Acted as the primary point of contact for new clients, conducted lead product presentations, and meticulously planned performance/strategies, while consistently nurturing relationships throughout the entire sales process.

• Managed accounting, sales, nance, and human resources processes and procedures for a team of 20 representatives. Inside Sales Manager

Microsoft Surface MarketStar

May 2020 to July 2022

• Achieved consistent quarterly revenue closures of $500k.

• Maintained a steady pipeline of $1.8 Million quarter over quarter.

• Pro cient in pipeline management and forecasting.

• Led sales opportunities from initiation to closure, including in uencing technical decisions at customer sites.

• E ectively utilized and promoted market promotions, sales initiatives, and programs.

• Monitored team performance, highlighting achievements and areas for improvement, and addressed competitive obstacles to drive sales quotas.

• Collaborated with partners to facilitate the sale, deployment, and adoption of Microsoft solutions.

• Oversaw program activities such as training and logistics, fostering collaboration with support teams, and nurturing the development and performance of sales representatives

• Identi ed and implemented best practices, o ering insights to both the team and clients, and provided feedback and recommendations for program enhancements based on thorough observations of people, processes, and products. Inside Sales Team Lead

netAlly MarketStar

July 2019 to May 2020

• Oversaw inside sales teams handling North America (NAMER) and Latin America (LATAM) territories.

• Conducted team performance reviews and quality assurance (QA) sessions.

• Held weekly calls with clients to review progress toward goals, discuss channel insights and feedback, and track account progress.

• Compiled and analyzed program feedback, o ering strategic recommendations for account growth plans and pipeline management.

• Conducted in-depth channel research to understand factors driving or hindering growth.

• Collaborated with internal teams to forecast revenue, assess channel spending trends, and optimize program resources to consistently drive demand.

• Provided ongoing individual coaching to team members, e ectively guiding them to achieve quotas.

• Managed channel relationships with partners and resellers in LATAM, retail, and federal sectors. Inside Sales Account Manager

Puppet MarketStar

February 2019 to July 2019

Sales Development I Prismview

MarketStar MarketStar

June 2018 to January 2019

Field Operations Manager

ZTE

February 2013 to October 2017

- Creative Channel Services

Operations Manager

Education

Business Administration (Associates of Arts (A.A.)) University of Phoenix Remote

January 2007 to December 2010

Science Business Management (Bachelors)

University of Phoenix Phoenix, AZ

March 2007 to October 2010

9 credits shy, I would have completed but at the time they increased the cost per class by 1,500 and added $4500 which my student loan wouldn’t cover or I would be complete

Business Management (Bachelor of Science (B.S.))

University of Phoenix Remote

January 2005 to December 2007

Some college

Business Management (B.S.)

Skills

Salesforce Project leadership Prospecting Supervising experience Lead generation Motivational interviewing Deal-based sales targets Customer communication Microsoft O ce Achieving sales targets All-source intelligence Assembly Public relations trade shows Medical sales Microsoft Excel Electrical experience Conducting sales calls Pre-sales Production planning Facebook Data mining POS Door-to-door Live chat Onboarding process management Process Improvement Writing skills Predictive analytics Operations Management Sales Management Customer service Team development Identifying new business opportunities Customer retention Lean manufacturing Budgeting Email outreach prospecting Customer support Project management methodology Solar energy Telecommunication Databases Ability to lead and motivate teams to achieve operational goals. Google Suite Photography Technical Pro ciency Sales pipeline Relationship selling Technical product management within retail Sales management systems pro ciency Cold calling Quality control Territory management B2B sales Strategic Planning Data-driven decision making Experience in identifying and mitigating risks associated with program execution. Hunter (as sales technique) Team management Program Management Business Development Employment & labor law AWS Negotiation Social media advertising Six Sigma Sales development management Data visualization Microsoft Project Pro ciency in identifying issues and implementing e ective solutions. Talent management Experience in overseeing projects from initiation to completion. Marketing Event marketing Laboratory experience Organizational skills Sales CRM system pro ciency Water treatment Post-market support Sales pipeline management Technical sales Sales administration Sales team management Computer hardware Facebook Advertising Computer skills Project Management Sales Operations Contract management Product demos Product Development Product Marketing Meeting Facilitation Phone etiquette Recruiting Branding Data structures Math Manufacturing Product presentation Phone communication Sales support Strategic management Deal closing Sales negotiation Quickbase E-commerce B2C Scala Community engagement CRM systems Presentation Design Strategic partnerships Driving Sales experience within tech Closing sales English Communication SharePoint Training & development Microsoft Outlook Calendar Pricing HVAC Appointment scheduling CGMP Time management Microsoft Word

Links

linkedin.com/in/calelarsen

Certi cations and Licenses

Letting and Employee Go

Present

Having Di cult Conversations

Present

Time Management for Managers

Present

Speaking Con dently and E ectively

Present

Lean Six Sigma Certi cation

Present

Leading Virtual Meetings

Present

How to ask for help when you need ut

Present

Data Driven Decision Making for Business

Present

Android Enterprise Certi ed Associate

Present

How to Present and Stay on Point

Present

PowerPoint Presentation

Present

Business Law for Managers

Present

Employee Reduction

Present

Meeting Facilitation

Data Driven Decision Making for Professionals

Driver's License

September 2022 to September 2030

Additional Information

Authorized to work in the US for any employer

Contact this candidate